Social Media Marketing

William Paul Ridzon

440-***-**** adkvff@r.postjobfree.com

**** **** ******** ****** *******, IL 60660

EDUCATION AND SKILLS

Loyola University Chicago Bachelor of Arts Candidate Graduation Target- May 2022 Business Major Marketing and Information Systems Concentrations GPA: 3.9 Dean’s List Relevant Coursework: Business Analytics, Systems Analysis and Design, Consumer Behavior, Fundamentals of Marketing, Corporate Finance, Investments, Fundamentals of Management, Operations Management, Financial Accounting, Managerial Accounting, Business Statistics, Microeconomics, Macroeconomics Involvements: Delta Sigma Pi, Leadership for Social Change Learning Community, Rambler Investment Fund, WLUW John Felice Rome Center Rome, Italy Fall 2019

Loyola University Chicago GPA: 3.9 Dean’s List

Certifications: Google Analytics Individual Qualification, HubSpot Inbound Marketing Certifications Relevant Skills: Microsoft Office Suite, R, SQL, Java, Adobe Creative Suite, Google Analytics, Facebook Ad Manager, Email Marketing, Market Research, Final Cut Pro X, Logic Pro X, Copywriting, Social Media Marketing, Systems Design, Pivot Tables, Communication, Problem-Solving

PROFESSIONAL EXPERIENCE

Do312 Chicago May 2020 – Present

Marketing Intern

Copywrite original content to deliver brand-cohesive social media posts for Chicago businesses

Expand business development initiatives (increased conversion rates and follower engagement) through analysis of social media analytics

Assist in launching of Do312 MORE exclusive content and member deals through newsletter writing and graphic design assets while creating procedural guides to distribute to other interns Seedbox Digital Boston July 2020 – December 2020 Marketing Intern/ Technical Director

Assisted in creating email campaigns, web development initiatives and social media presence to further brand awareness and maintain positive client relations

Planed a virtual panel discussion on industry regulation, legislation and their effects on markets through the creation of a Q to Q outline and use of live stream software Tata Rome, Italy August 2019 – December 2019

Marketing Research Intern

Used and referenced public survey statistics and trends in order to calculate present TAM, SAM and SOM as well as predicted future statistics based on trend analysis of market

Analyzed behavioral and macro-environmental factors of market in order to create buyer personas which influenced advertising and pricing strategy and positioning

Assisted in presenting and writing of marketing pitch deck to bring a consumer product to the western United States Blaige & Co Investment Bank Chicago January 2020 – May 2020 Merger and Acquisition Database Strategy Intern

Managed and organized 10,000 clients within an internal CRM system through an organization system of relevant segment identification and potential interest in further relations

Researched potential clients based on segment, size, projected profits and willingness to conduct business Chicago Rambler Investment Fund Loyola University Chicago January 2019 – May 2020 Junior Analyst/Member

Learned to use Bloomberg Terminals and generate company data such as PE ratio, PEG and beta coefficient to formulate insights and recommendations

Collaborated in the development of research reports, pitch proposals and presentations to industry professionals LEADERSHIP EXPERIENCE

Leadership for Social Change Learning Community Loyola University Chicago August 2018 – May 2019 Member

Selected for my demonstrated leadership skills as one of only fifty students who exemplified strong initiative

Worked to continue leadership development skills in collaborative program focused on promoting social change

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