Creative Director
Resume:
MANUEL RUYMAN
SANTOS FERNANDEZ
**** *. ****** **. **** Hollywood
******.**********@*****.***
Skills Summary
An extremely creative individual who can merge commercial success with great aesthetics. Completed an intense course for learning google analytics as well as knowledge on most design programs such as illustrator, Quark Xpress, Photoshop and In Design. Education
1999-2002 BA/MA (Hons) Womenswear Design. Central Saint Martins College of Art and Design
Graduated with an overall mark of 97/100 and was chosen to close the press fashion show with my collection.
Experience
05/16- Current- MR Brand Consulting, Los Angeles
CEO and Founder
• Helped develop the brand identity for a diverse number of companies through their e- commerce platform and social media presence.
• Creatively Directed campaigns and look books for brands such as Amiri, A.L.C., Staud, DVF, LPA, Violet Grey and Frame Denim among others.
• Consulted in trends and product line plan on a seasonal basis.
• Created a new brand for Aritzia, that married the aesthetics of Reformation and Realisation par, launched last year and has been a top seller ever since. Created their web identity in collaboration with an outsourced IT team based out in Vancouver and directed the styling notes and look book ever since its launch.
• Conceptualized the two last big campaigns of Skims together with Kim Kardashian West and Kim Schraub. The “one year” anniversary campaign and the bridal collection campaign with Vanessa Beecroft.
2
11/14-05/16 – The Reformation, Los Angeles
Fashion Director
• Was brought in from Spain to grow the company and make it more relevant with a dose of trends and expanding items such as denim, tailoring and separates.
• Was in charge of conceptualizing Reformation’s trends and campaigns/look books, for a diverse and seasonal product/celebration.
• Responsible for collaborations with influencers such as Jeanne Damas and Alex Spencer of 4th and Bleckeer.
• Created the top five best selling items in the history of the brand, including the Avalon bodysuit, The Warhol Dress and the Marianna Dress.
• Managed a team that started being 2 professionals and grew to almost 10. 02/07-10/14 – Zara, A Coruna
Trends and Creative Director
• In charge of the seasonal Think Tank of the Womenswear Department.
• Managed a team of 17 creatives and buyers to execute the seasonal vision for the ad campaigns and look books.
• Worked with outsourced talent like David Sims, Patrick Demarchelier, Steven Meisel, Jamie Hawksworth, Marie Amelie Sauve and Jane How among others.
• Responsible for the delivery of the seasonal campaign and its impact on the fashion press, working closely with the PR agency and worldwide showrooms of the company. Others
Proficiency level in English, Spanish, French and Italian. Interest in art and interior design as well as traveling and psychology.
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