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Social Media Marketing

Location:
Berea, KY
Posted:
March 12, 2021

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Resume:

Aleksandra Anna Miller

*** ******** **, *****, ** 40404 adkve1@r.postjobfree.com 859-***-**** https://aleksandramiller.github.io/ EDUCATION

Berea College, GPA: 3.85/4.00. August 2017 - May 2021 Double Major: B.A. Communication, B.S. Business Administration, Marketing. Minor: Broadcast Journalism.

Scholarships: Full-Ride Academic Scholarship, Dean’s List. SKILLS

Language: Fluent in: Polish.

Computer: Word, PowerPoint, Excel & Access, Outlook, Adobe Premiere, Adobe Spark, Canva, WIX.com, Hootsuite, Salesforce.com, SPSS, Qualtrics, Google Analytics. Skills: Team Work, Leadership, Oral and Written Communication, Time-Management, Attention to Detail, Problem Solving. EXPERIENCE

Social Media Associate, Berea College: August 2019 - Present

Produced 100 posts on social media such as Facebook, Twitter, Snapchat, and Instagram, featuring the Berea College community, and increased social media engagement by 12%.

Interviewed 20 members of Berea Community to bring attention to global issues and diversity on campus.

Moderated 1,000+ comments and incoming messages on all social media platforms.

Developed 10 strategies for social media, short-term campaigns, and long-term engagement tactics. Marketing and Public Relations Intern, Kashmir World Foundation: May 2019 – July 2019

Created and implemented 17 Public Relations policies, including awards, scholarships, and community outreach programs, increasing community awareness of Kashmir World Foundation’s mission.

Wrote 15 blog posts and articles about Kashmir World Foundation’s objectives.

Generated content for 2 press releases concerning the programs Kashmir World Foundation initiated.

Designed 50 fliers, brochures, advertisements, promotional videos, and email campaigns.

Organized 5 events such as Teachers Take Flight Workshop, A.I. on the Fly, Flight Day. News writer at the Pinnacle, Berea College: August 2018- May 2019

Wrote 60 articles involving the main issues affecting the Berea College community.

Conducted 90 interviews with students, faculty, and staff about the important issues faced in the Berea College community, increasing the awareness by 10%.

Customer Engagement Specialist, Visitor Center& Shoppy, Berea College: August 2018 – December 2018

Counseled 100+ customers per month both in person and on the phone.

Provided excellent customer service by helping customers and raising awareness about Berea College. Marketing Research Intern, Solutions Journalism Network: May 2018 - July 2018

Gathered and cleaned up +10000 data using Salesforce.com increased effectiveness of Solutions Journalism Network’s productivity by 20%.

Created and distributed the annual survey to the 100 newsrooms improving the relationships between Solutions Journalism Network and their customers by 10%

Conducted research regarding the news landscape in the United States by analyzing and reaching out to 600 media outlets.

LEADERSHIP & PROFESSIONAL DEVELOPMENT

2020 MADE Program Participant and the Mentee of the ANA Educational Foundation May 2020 – August 2020

Participated in 10 webinars featuring top industry speakers that promote continued learning in the fields of marketing and advertising.

Participated in a virtual case competition with Clorox providing students the opportunity to analyze real customer data and solve business problems with teammates.

Anchor for Berea College News & Radio: August 2018 – December 2019

Led 16 Berea College News & Radio broadcasts and delivered information regarding the topics relevant to the Berea College community.

Performed as the main anchor for Berea College Quick Hits 10 times. Communication and Public Relations Vice President of the Cosmopolitan Club: August 2018 – May 2019

Produced 5 posts on social media pages.

Organized 5 events such as parties, movie nights, programs such as Cosmo Show, in which the main goal was to promote diversity on campus.

Managed communication with 10 different organizations, departments, and clubs to collaborate on organizing events.



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