Social Media Marketing

Dean Henthorn Scottsdale, AZ

Mobile: 480-***-****

E-mail: *****@***********.***

Senior Level Marketing / Brand Manager / Visionary

Sales-Business Development / Creative Direction / Strategic Thinker /

Trade Show & Event Management / Media Manager / Motivator

A natural leader and self-starter who accurately assesses market potential and achieves it. I continually demonstrate my ability and willingness to wear many hats in achieving award winning sales growth in B2B and B2C sales and in directing action sport shoe manufacturer Five Ten to a 53% increase in just two years. My strong leadership style and practical experience shines when guiding business as a senior level manager, brand visionary, creative director, or business and channel partner developer.

Envisioned, produced and hosted “Bicycle World TV” and aired the show on Fox Sports Network

Created a brand identity of a start-up “dot-com” company with an exponential financial growth of $185M ; $185,000,000 and an increase in workforce from 6 to 200 employees over 2 years

Turned a passion of riding bikes into a Fox Network television show (Bicycle World); within a six (6) month timeframe conceptualized and drafted a pitch that was accepted for production and distribution with a household reach of $3M; (3,000,000) and a renegotiated contract up to $52M; (52,000,000) for the second season; received a “4 Share” rating

Earned “President’s Award” for increasing base billing by 37% increase for the year

Directed marketing for $250 million Exclusive Private Golf Course and Real Estate Development project culminating in a complete sell out of all parcels and inclusion of the course into an annual PGA event.

Recruited and maintained relationships with high profile athletes and general staff; developing and launching integrated marketing campaigns to increase brand exposure and sales.

SUMMARY of QUALIFICATIONS

·Bringing over eighteen (18) years of experience in leadership as a Brand Manager and Executive Producer specializing in marketing, graphic design, communications, and sales

·Fully proficient in digital / social media marketing techniques and campaign tracking, SEO and Google Analytics

·Chosen Brand Ambassador and on-air personality for category leading shoe manufacturer, Five Ten

·Excels in collaborative, encouraging, and engaging environments as the oversight to creative staff, vendors, contractors, and freelancers

FUNCTIONAL AREA DUTIES

Directs and oversees marketing activities of multiple and diverse customers’ products and services. Conceptualizes, implements, and monitors marketing communication, including verbal, written, visual aids, and traditional marketing plans. Works with clients and their target audience to set marketing strategies and maximize positive exposure in national and international markets.

Leverages topical social media channels, including Twitter, Facebook, Pinterest, Instagram; Along with SEO techniques and Google Analytics to build and track digital marketing efforts.

Continuously monitors reengineers and tailors market plans to build an effective marketing plan

Work with dealer and resellers on P.O.S. and Co-op advertising programs

Adapts and applies different communication styles based on target audiences needs

Prepares and presents strategic and creative proposals for expenditure of marketing dollars based on sales projections and or tactical plans

Develops and monitors budgets for marketing business units

Creative Director of graphic design, video production, advertising, and digital campaigns

EMPLOYMENT HISTORY

·Marketing-Branding Consultant, Clutch Communications, Scottsdale, AZ; 1995 - 2018

·National Director of Sales & Marketing Precision Billet LLC, Gilbert, AZ; 2015 - 2016

·Executive Producer, Bicycle World, Scottsdale, AZ; 2005 - Present

·Director of Action Sports, Five-Ten, Redlands, CA; 2009 - 2011

·Vice President of Sales, Metro Media (AZ Monthly Magazine), Phoenix, AZ; 2005-2006

·Vice President of Marketing, Allred Marketing, Phoenix, AZ 1999-2003

EDUCATION, COMPUTER SKILLS, AFFILIATIONS

·Degree: B.S. in Specialized Communications - California State Polytechnic Pomona, Pomona, CA

·Certifications: Advanced Selling Skills & “Train the Trainer” - Pete Marwick Hungerford Chartered Accountants

·Software: MS Word, MS Excel, MS PowerPoint, Web Programming, HTML, Search Engine Optimization (SEO); Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Premier, InDesign, Dream Weaver, Creative Suite

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