Digital Marketing Social Media

Kaixi Yao

+ EDUCATION

Sep. ** – Jun.** University of California, Santa Cruz Bachelor of Art Santa Cruz, CA Major: Business Management Economics, GPA: 3.34

Sep. 19 – Dec.20 New York University, School of Professional study Master of Science New York, NY Major: Management and System Concentration: Enterprise Risk Management, GPA:3.76

+ ENTREPRENEURSHIP EXPERIENCE

Jul. 16 – Jan. 18 Kaixi’s Kitchen Founder and President Santa Cruz, CA

Built up a WeChat social media account sharing stories, recipes, interesting facts, and local restaurant recommendations of Chinese food.

Analyze the competition and develop strategic, business, sales and financial plans.

Publish articles twice a week, generated accumulated views over 500,000.

Designed survey questions on reader preference via SurveyMonkey and collected 300+ feedbacks, transformed into visualized data to generate strategy plans.

Execute online marketing plans to deliver initiatives across multiple platforms.

Manage a related Twitter account to increase customer awareness.

Track results of marketing campaigns and modify plans as needed.

+ PROFESSIONAL EXPERIENCE

Jul. 18 – Aug. 18 Huatai Securities Business Unit Manager Assistant Shanghai, China

Conducted online research on funds and generated statistical analysis reports daily.

Provide suggestions to create investment portfolios of cross-border, Hong Kong and offshore investment products based on institutional customer needs.

Provided support to the sales team by preparing product marketing materials, product Q&A, and customer sign-up process.

Created visuals and documents for client presentations and new business development.

Successfully sold securities investment funds to five clients, totally 70,000 RMB.

Jul. 16 – Aug. 16 Guanghua Hotel Marketing Manager Assistant Haining, China

Cooperated with team members conducting research and analysis of the market and customer needs to develop business plan.

Maintained and updated email list, and recommended email marketing best practices.

Provided support throughout the life of a digital marketing campaign, increased the sales of online reservation by 15%.

Tracked and measured campaign results to understand the effectiveness.

Provided general administrative and organizational support to marketing department.

+ LEADERSHIP EXPERIENCE

May. 19 – Sept.20 Chinese Union Non Profit Organization(501c-3) President of New York Division New York, NY

May. 18 – May. 19 Vice President of Santa Cruz Division Santa Cruz, CA

Managing 100 officers and executive board members in the largest international-student-run non- profit organization.

Planning short-term and long-term projects, budgets, expense control, schedule, and manpower of the Union.

Having designed and held 20+ social/professional events that attracted over 5,000+ attendees annually.

Established sponsorship with more than 50 local and overseas companies and organizations, and raised over $10, 000 annually for the organizational fund of Santa Cruz division.

Participated in developing the VITA WeChat Mini Program which currently has more than 3000 monthly active users.

+ ADDITIONAL SKILLS

Languages: Native Mandarin, Proficient English.

Skills: STATA, Lingo, Microsoft Office Suit, Mike CRM, WeChat public platform operation. 88 Clifton Pl APT H-614, Jersey City, NJ, 07304 831-***-**** *****.***@*****.***

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