Graphic Designer Design

LAURA PETTA

Kansas City, MO ***** *******@*****.***

laurapettadesign.com linkedin.com/in/laura-petta GRAPHIC DESIGNER

Accomplished graphic design professional with extensive experience in both corporate and non- profit design communications. Known for a portfolio of engaging visual assets that cover a wide range of products, from print to digital, for a diverse group of clients. Created beautifully crafted cards and gift card box packaging. Saw each and every job through from concept to finish. Fluent in Adobe Suite, Photoshop, Illustrator, Indesign, PowerPoint, Canva and Wordpress. And have working knowledge of HTML, CSS and Dreamweaver. The lyrical qualities and movement aesthetic of a former professional ballet career are reflected in the design and scope of all work. AREAS OF EXPERTISE

• Concept and Design of Graphic Communication

• Branding, Annual Reports, Magazines, Packaging

• Invites, Brochures, Newsletters, Greeting Cards

• Concept and Design of Websites

• Variety of Client Relationships

• Websites breathe new life into existing businesses EXPERIENCE

HALLMARK CARDS, Kansas City, Missouri

October 2001 – April 2020

Senior Graphic Designer

Concept and design for greeting cards and packaging for a multitude of lines including cards for feminine recipients, masculine recipients, wedding and anniversary, Christmas, Easter, Thanksgiving, as well as wedding cards under the Vera Wang name.

• Work consistently scored very high on Hallmark’s ranking system.

• Lead designer chosen to oversee other designers to create highly visible projects that far surpass expectations.

• Collaborate with others superior in their field of knowledge to ensure product is of the highest quality.

EXPERIENCE (continued)

COMMUNICATION DESIGN INC., Richmond, Virginia

October 1997 – September 2001

Senior Graphic Designer

Concept and design work for corporate identities, branding, annual reports, brochures, packaging, newsletters, invites and environmental graphics. Clients included The Federal Reserve Bank of Richmond, Darden School of Business, The Valentine Museum, AIMR

(Association for Investment Management Darden and Research), Virginia Historical Society, College of William and Mary.

• Engaged effortlessly and simultaneously with up to five clients to achieve each of their utmost satisfaction.

• Worked seamlessly in a remote fashion for a variety of out-of-state clients.

• Retained all clients as repeat clients.

• Proactive approach at photo shoots in art directing highly complex sessions. Pro Bono Graphic Designer

Designed promotional materials for Blair Communication, Guiding Wellbeing, and the George Tassian Organization.

EDUCATION

• BFA in Communication Design, summa cum laude, Virginia Commonwealth University

• Fashion Illustration, Fashion Institute of Technology HONORS AND AWARDS

• HOW International Design Competition

• HOW Self-Promotional Annual

• HOW International Design Annual for CD Packaging

• Print Magazine Design Annual

• Creativity 30 Annual for William and Mary Magazine RELEVANT EXPERIENCE

Professional Ballet Dancer, Retired

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