Manager Digital Marketing

PROFESSIONAL SUMMARY

Digital advertising professional with 9 years of experience in media buying, delivery and strategy. Primary expertise is in paid social and search disciplines. Previous work experience includes working at ad agencies and ad tech partners managing teams of 2-3 media analysts. Last four years were spent helping build Media Operations team at Adaptly; the company was acquired by Accenture in 2018. WORK EXPERIENCE

Adaptly, part of Accenture

Media Operations Supervisor: February 2018 – Present

• Supervised a team of three Media Managers running paid social for Retail, Telco and CPG clients across multiple platforms that total $50MM in media spend annually.

• Handled new client onboarding post RFPs and necessary ad account transitions ensuring campaign health and tracking.

• Served as a lead on strategy development, working directly with Client Services and Revenue teams on evaluating new client testing & measurement opportunities across social platforms specifically pioneering adoption of Reddit, YouTube at Adaptly.

• Implemented automated dashboard reporting solutions using Looker, Datorama tools helping improve reporting efficiencies.

• Created a regional campaign QA process that improved campaign accuracy and costs associated with campaign set up errors.

• Lead the onboarding of offshore delivery teams by creating training materials and streamlined account processes. Media Manager: April 2016 – February 2018

• Deployed and managed 30+ paid social campaigns a month ensuring pacing, performance, and media goals were fulfilled.

• Spearheaded pre-deployment strategy and planning calls with Client Services and Sales that established audience targeting and data strategy.

• Lead the strategy and execution of 2 real time Super Bowl ‘war rooms’ ensuring accurate and efficient delivery during competitive Twitter times which also exceeded platform’s internal benchmarks.

• Provided reporting and in-depth analysis to both internal and client teams through campaign wrap-ups and QBRs.

• Tested new alpha and beta advertising features across social platforms to provide official POVs and create case studies.

• Troubleshooted technical issues through all the stages of the campaign process to ensure health of Adaptly API tech tools. Spark Foundry

Search & Social Manager: August 2015 – April 2016

• Served as a primary client contact & manager for Paid Search/Paid Social campaigns for multiple national brands.

• Collaborated with TV, Programmatic & Print investment teams to create cohesive media plans and recommendations.

• Analyzed data & historical performance to optimize existing efforts, provide recommendations for new initiatives. Search & Social Analyst: May 2014 – August 2015

• Utilized bid management tools like Kenshoo/Marin for campaign trafficking, advanced optimizations and reporting.

• Proposed and applied ongoing optimization recommendations based on data insights for paid search/social campaigns.

• Provided formal training and supervised new team members by teaching the fundamentals of paid search and social. Resolution Media

Advertising Coordinator: January 2013 – May 2014

• Created, launched, and optimized digital marketing campaigns across Google, Bing and Yahoo search engines.

• Developed ad copy, monitored bids/budget & evaluated search query results to find new targeting opportunities.

• Gathered and analyzed data for strategic recommendations and insights on weekly, monthly and quarterly basis. SEO Design Solutions

SEO Intern/Account Manager: September 2011 – January 2013

• Managed SEO campaigns while keeping open communication with clients about ranking reports.

• Worked with internal SEO tools as well as SEM Rush to analyze client websites and improve organic search results.

• Maintained clients’ WordPress blogs and published content on web properties ensuring quality of backlinks. SKILLS & TOOLS

Facebook Ads, Twitter Ads, Pinterest Ads, Snapchat Ads, YouTube Ads, Google AdWords, Bing Ads, Pixel Tracking, Online & Offline Conversions Tracking, UTM Params, Dynamic Product Ads, Looker, Datorama, Trello, JIRA, Slack, Google Suite, Microsoft Office EDUCATION

University of Illinois at Chicago (UIC) Bachelors of Arts in Communications, Minor in Germanic Studies, May 2010 Katia Pavlyuk

Chicago, IL m. 224-***-**** e. *****.*******@*****.*** in. www.linkedin.com/in/katiapavlyuk

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