Marketing Sales

LINDSAY M. ELLIS

DIRECTOR OF MARKETING

Glendale, AZ 480-***-**** *******@*******.*** linkedin.com/in/lindsay-ellis-8900241/

Dynamic marketing professional offering 15+ years of experience leading key growth initiatives across large corporations and startups. Known for delivering innovative, reliable, cost-saving marketing solutions and aggressive sales strategies that enhance competitiveness and increase revenue in a fast-paced environment. Confident, committed, and hands-on with a proven progressive career reflecting strong management experience that builds and leads motivated teams. Highly praised for work ethic, problem-solving and communication skills, and successful delivery of work.

CORE COMPETENCIES

●Customer Satisfaction

●Business Development

●Community Relations

●Opportunity Identification

●Web Analytics

●Reputation Management

●Project Management

●Forecasting

●Leadership Development

●Strategic Direction

PROFESSIONAL EXPERIENCE

Re-Bath February 2019 – Present

MARKETING DIRECTOR Phoenix, AZ

●Create brand and media fund strategies and manage $2.1M budget, strategically allocating resources to optimize productivity.

●Develop creative tools and implement programs across all marketing channels, maximizing awareness and increasing quality organic lead generation by 7%.

●Collaborate with marketing executive leadership team of 4 to develop new branding, SEO strategies, and test campaigns that drive leads and increase revenue.

●Manage reputation management program and customer satisfaction strategy and programs and train team on best practices, to drive positive reviews, high NPS scores and referrals.

●Design and lead referral program strategy with franchise participants, increasing referrals by 11%.

●Deliver webinars and consult with 97 franchises on marketing plans with largest franchise worth $12M annually.

●Hire and train new personnel on topics including digital, print, referral, media, reputation management and franchise support marketing.

●Oversee and plan internal company communications and external public relations.

Treehouse Communities June 2018 – February 2019

VICE PRESIDENT OF MARKETING AND SALES Tempe, AZ

●Led marketing and sales departments, managing all aspects of property-level marketing and branding including $400K budget.

●Prepared and delivered analytics and data to team of 12.

●Managed home inventory ordering for 14 floor plans.

Equity Lifestyle Properties September 2011 – June 2018

DIRECTOR OF PROPERTY MARKETING Phoenix, AZ

●Planned, executed, and oversaw marketing efforts nationwide for 170+ RV resorts and 200 manufactured home communities.

●Led tradeshow program and attended 80 tradeshows per year including noteworthy annual RV show, generating $300K in 4 days.

●Provided directions to Canadian Business Development Manager to help drive Canadian business worth $2.5M.

●Designed and advertised discount programs and promotions to drive traffic, successfully booking 70% of subsequent year revenue.

●Managed team consisting of 5 marketing specialists.

REGIONAL MARKETING MANAGER, promoted June 2014

●Oversaw marketing efforts in 13 states including management of highway signage program.

●Coordinated design of email blasts and direct mail, sending e-blasts to 10K+ people.

●Collaborated with design team of 5 to streamline all collateral pieces, design new collateral, and refresh old collateral.

●Led committees with 8 participants responsible for improving member retention and increasing sale of existing products.

●Traveled to 200+ properties to tour and consulted with Property Managers on best marketing strategies to drive business growth.

Argosy University November 2010 – August 2011

ASSOCIATE DIRECTOR, UNIVERSITY OUTREACH Phoenix, AZ

●Strategically planned events with up to 150 attendees, driving enrollment into degree programs.

●Created partnerships with and traveled to 20 local community colleges to drive institution awareness.

●Managed $50K budget and met with Department Chairs on a regular basis to strategically plan program growth initiatives.

Princeton Review May 2007 – January 2011

SALES & MARKETING DIRECTOR Tempe, AZ

●Developed and implemented sales strategy to maintain and drive business growth including building and maintaining strong relationships with 15 school districts.

●Responded to and followed up on 20 daily sales inquiries by post, telephone, and personal visits.

●Conducted research at marketing strategy sessions with 100 attendees, distributing and analyzing competitor and customer surveys.

Centex Homes May 2005 – June 2007

MARKETING PROJECT MANAGER Scottsdale, AZ

●Delivered signage, collateral, community names, logos, template designs, advertising specs, and various sales tools, serving as the Brand Master for the Arizona Division with 300 employees.

●Participated in weekly milestone meetings to 20+ attendees, discussing topics including land development, pricing, and floor plans.

●Prepared and delivered sales office design and marketing presentations to 75 key managers and sales staff.

●Managed process of moving 80 sales associates into 40 new offices.

TECHNICAL SKILLS

Microsoft Office (Word, Excel, PowerPoint, Outlook) Adobe (Photoshop, Illustrator) Salesforce Lotus Notes Angel Navigation Crystal Reports Catalyst Cognizant Concur Gimp Hootsuite

EDUCATION

MASTER OF ARTS - Organizational Management with Emphasis in Business Development

University of Phoenix Scottsdale, AZ

BACHELOR OF ARTS - Industrial Psychology with Emphasis in Management

Northern Arizona University Flagstaff, AZ

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