Social Media Sales

Ana R. Sigers

***** ** **** **, *******, FL *****

Mobile: 9

**-***-****

Email: a

**.************@*****.***

PROFESSIONAL EXPERIENCE

**/**** - *********** ********** ***** HotelFort Lauderdale, FL

Assistant General Manager

Annual Sales Volume: $42.0 Million ($2.4 Million Food/Beverage)

● Hired in as Food & Beverage Director. Promoted to Director of Operations 2016

Responsibilities

● Approve schedules to Budgets, hire, train and develop about 200 Hourly Employees, 8 Direct Reports

● Manage operations of 89 rooms, 5,000 square foot banquet/meeting space

● Local Store Marketing, Business Sales, Management/Personnel Development

● P&L Reconciliation, Weekly Inventory, Ordering Par Levels, Sanitation Audits

● Direct and coordinate resources, requirements – assure systems and processes are followed during day-to-day

operations

Accomplishments

● Achieved a 5.0% increase in revenues year over year versus budget – proper social media representation,

communication, local store marketing plans with community for events, expert knowledge and understanding of local

events, social gatherings and restaurants

● Exceeded Expense Control by 3.0% over budget year over year – proper utilization of ordering guides for all food,

paper, chemicals and equipment to assure lowering of total inventory, proper training of all department heads for

weekly inventory process

● Leading and rolling out all safety meetings for hourly and management teams

● Reduction of total payroll by $1.0 Million year over year – proper sales budgeting and forecasting for local events, in and

out of season, scheduling for peak business flow

o Took over location where employees who no longer worked for Company were termed out of system and files

closed out to Corporate level

● Took over location and reduced Food by 3.0% below budget number - proper weekly and monthly inventories, reduced

amount of product on hand by utilizing product sales mix and adjusting order guides, proper prep and utilizing timers

for holding

● Working directly with Food & Beverage Department to cost and customize banquet and private party menus to guest

personality and specifications

● Properly certify all new hires on Corporate training material for knowledge of Brand standards and accountability,

growth and development within location

(Reason for Leaving: Recruited by P&A, COVID-19 Situation)

ADDITONAL EMPLOYEMENT

02/2006-10/2008 Polo Country Club Boca Raton, FL

Assistant Director of Food & Beverage

Annual Sales Volume: $30.0 Million

EDUCATION

Certificate – Hospitality ManagementFlorida International University Miami, FL

Bachelor’s – Business ManagementUniversity of KansasLawrence, KS

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