Ms. Mary Therese Francesca Z. Yee

V. Rama Avenue, Cebu City, Philippines

Mobile: +639********* / 091********

E-mail address: adku2p@r.postjobfree.com

Linkendin Account: https://www.linkedin.com/in/marytheresefrancesca-zosa-aa958229/

A Marketing expert with over a decade of work experience in handling various lines of businesses. Proven success in running marketing campaigns and implementing marketing strategies that have pulled in a30% increase in overall sales contribution. Proficient in creating effective marketing calendar of activities...

EDUCATION

April 2017-Dec. 2107 SIMPLILEARN STUDY CENTRAL

Digital Marketing Certified Associate Course

2014- 2015 INTERNATIONAL SCHOOL FOR CULINARY AND HOTEL MANAGEMENT

Certificate in Fundamentals of Pastry Arts Program

2014 UNIVERSITY OF SOUTHERN PHILIPPINES –FOUNDATION

Technical Education and Skills Development Authority

Certificate of Competence – Coffee Barista

Passed the program December 2014

May 2009-unfinished ATENEO GRADUATE SCHOOL OF BUSINESS- Cebu City

Under the Regis Program for a MBA in Business Management

2002-2007 DE LA SALLE – COLLEGE OF ST. BENILDE

Bachelor of Science Major in Industrial Design,

July 7, 2007. Recipient of 2nd Honors Award 2nd Term 2003-2004

1998-2002 COLEGIO DE LA INMACULADA CONCEPCION- Cebu City

Completed secondary education, March 2002, Member of the High School Publications

Organization, as illustrator and feature writer of fashion, tips and trends

boutique column.

WORK EXPERIENCES:

Jan. 2018- Present Honda Cars Cebu Inc.

(AC Motors ) – A member of the Ayala Group of Companies

AC MOTORS VISMIN Marketing Manager

In-charge of conceptualizing marketing, ads and promotional activities for all 5 Automotive Branch Under Ayala Motors ( Honda, Isuzu, Volkswagen, Kia & Maxus) Visayas & Mindanao branches, which covers three departments: Vehicle Sales, Service and Parts and Accessories from all VISMIN branches.

Leader for the Marketing department for VISMIN Regional branches for the group.

Develop business partnerships to grow the reach and scope of the brand.

Leads digital marketing management from social media pages, email blast, text and other means of communication.

Draft press releases, contents to build the brand and provide update through mediums and channels of communications which covers below the line or above the advertising.

Monitors marketing campaigns through sales performance of each activity set.

Create and partner with Customer Service department in building loyalty program activities for customers.

Gather significant competitor insights and marketing analysis of each and every campaign done.

Uphold branding standards and further enhance technological advancements for the network.

Aid in building up a robust website for the network to have e-commerce capabilities.

Provide innovative ideas for the network.

Provide Marketing training and insight programs to cascade to sales department.

Present – FREELANCE DIGITAL MARKETING CONSULTANT

Facilitate freelance consultancy for individuals and companies.

August 2017- April 2018 RICHMEDIA

DIGITAL MARKETING CONSULTANT

Lead a group in training and improving digital marketing avenues for the company.

May 2017 –Dec 2017 RD PAWNSHOP INC.

MARKETING HEAD – Project

Leading the pioneering Marketing Department of the business, since the business didn’t have any marketing department for the past 41 yrs

Develop Branding for RD Pawnshop, and its new Jewelry Store My Jewels.

Develop Marketing Strategies for all products and services of the company

Set Budget Plan for the department

Set Marketing Calendar of Activities for all products and services.

Develop the Digital Marketing avenues of the company (Updated the website, social media and apps development)

Network the business with other businesses to grow its market reach.

Marketing initiatives are for over 765 branches nationwide.

March 2015 – March 2017 BENELUXE TRADING CORPORATION

MARKETING MANAGER

Managing Marketing for 3 Retail Jewelry Brands across Luzon and Visayas in the Philippines

*ROYAL GEM - High End Fine Jewelry ( 5 Store Branches)

*MYGOLD- Fine Jewelry Store ( 25 Store Branches )

*SMYTHE & CO- Silver 925, Stainless Steel, and Fresh Water Pearls Jewelry (20 Store Branches)

Total of 30 stores at present planning to open 2 more before the year-ends.

Leads lean marketing team comprised of a visual merchandiser, senior graphic designer, junior graphic designer, marketing communications assistant, and marketing admin assistants.

Strategize, conceptualize, implement and facilitate marketing activities across all stores in the Visayas and Luzon Area.

Conducts jewelry product knowledge, product handling, product care, customer service trainings

Set budgets for each marketing activities and campaigns

Creates marketing calendar of events and campaigns

Facilitate to plan and execute marketing events in-store such as private jewelry sales, media launches and other external partnership events.

Coordinates with partner banks and other sponsors for tie-up activities.

Review Sales and Marketing efforts to deliver aspired bottom-line.

Work closely with the Organizations President Vivian Gaisano and directly reporting to Business Development/Internal GIA Certified Gemologist Merrill Gaisano.

Update on marketing trends globally in the Jewelry Business, on fine gold, diamonds, south sea pearls, semi-precious stones, silver stainless steel and fine jewelries.

Boost Marketing Strategies to tapping social media avenues and other avenues to grow brand reach within our target market.

February 2013-March 2014 MICROSOFT PHILIPPINES INC – MSI-ESC PHILS INC.

PARTNER TERRITORY MANAGER for MICROSOFT MARKET DEVELOPMENT PROGRAM IN THE VISAYAS.

In-charge of developing market leads for Microsoft Visayas Area (I cover Central, Western and Eastern Visayas Area).

Supervision of in-house marketing collaterals: digital boards, posters, menu’s, etc.

Planning of quarterly and monthly activities to drive information through technical update road show seminar activities, customer and partner building strategies to enforce growth in creating leads and increasing sales.

Sales training to partners (resellers of Microsoft software products particularly volume license product)

Providing costing and budget for every marketing activity thus calculating ROI of each marketing activity proposed and executed.

Drive campaigns such as end of XP, launching of Office 365, anti-piracy acts to protect the specific market of small to medium sized business in the entire Visayas ( SMB: 5 units of personal computers to 250 units of personal computers in the company)

Handled a team of technical specialist ( 2 Personal I.T. Specialist :CORE IO and BPIO), back end marketing team ( Inside Sales Representative: Certified Microsoft Volume Licensed Specialist and under 4 I.T. personels inc-charge to do profile, cold calls, social media outlet monitoring and other technical support.

Widely networked within the Visayas from Government, privately owned companies, I.T. organizations,

Local media and many more other entities to explore, spread awareness and provide technical support.

July 2012 –Nov. 2012 WATERFRONT HOTEL AND CASINO, LAHUG CEBU

MARKETING COMMUNICATIONS MANAGER

In-charge of all press relations.

Supervision and implementation of in-house marketing collaterals: digital boards, posters, menu’s, etc.

Planning of monthly and annual events in the hotel through Food and Beverage outlets thus the Rooms Division.

Plotted events for the hotel on an annual calendar through a marketing plan.

Organized and implemented hotel events and activities.

Reviewed all sponsorship proposals in the hotel and address its approval or disapproval of letters of intent.

Plotted annual and monthly budget for marketing activities.

Reviewed profit and loss of activities conducted

Reviewed all related written articles and graphic contents of all marketing materials: print ads, posters,

Website, Social Media sites etc.

Handled a team of five (5) composed of graphic designer, web designer, writer, and an assitant for marketing communications department.

October 2011- April 2012 FOREVER AGAPE & GLORY INC

VISUAL MERCHANDISER

Together with the U.S.A. Visual Merchandisers team set-up the opening of Forever21 store in SM Cebu Northwing.

I was a fixed-term employee as a pioneer Visual Merchandiser in-charge of initiating displays in the Forever 21 store, located in SM Northwing, Cebu City

I did Fashion consultancy to customers in store.

Conducted product knowledge sessions with selling personnel’s

Planed lay-out of store

Push sales through up-selling by fashion advices given to prospective customers

May 2011-October 2011 PHILWEBSERVICES GLOBAL SOLUTIONS INC

MARKETING & PR CONSULTANT

Helped create programs to push sales through marketing initiatives in an I.T. Solutions company,

Who caters 80% of U.S. market, 10% European, 5% Asian, 5% Philippine markets.

Strengthened social media outlets such Twitter, Facebook, Linkedin and Google + accounts.

Aid in revising the company’s website contents and format.

Helped developed better customer service to its existing and new prospective clients.

June 2008 – March 2011 RUSTAN SUPERCENTERS INC.

MARKETING HEAD AND VISUAL MERCHANDISE HEAD FOR CEBU

Handled all ads and promotions of RUSTAN SUPERMARKTES CEBU.

Pioneer under management of RSCI/ Shopwise Group upon transfer of assests from Ambassador Tantoco’s Management.

Handled marketing, customer service loyalty program, visual merchandise

Consistently collaborated with Purchasing and Merchandising department

Initiated marketing activities that adapt to the CEBUANO market

Assured loyal clients through supervision of loyalty programs and activities.

In-charge of the visual merchandise displays of the stores here in Cebu keeping the standards align with our Manila Store counterparts also initiate my ideas being a designer myself.

Networked to gain professional business partners in press relations, suppliers, concessionaires etc.

Dealt with suppliers, concessionaires and the merchandising team to collaborate in promotional activities for the store.

Lead a team to effectively become a good marketing individual through product knowledge training and soft skills in customer service.

Managed marketing budgets : annual, monthly and weekly.

Review sponsorship proposals and decide to approve or dismiss them.

Handled 2 stores located in Cebu : Rustans Supermarket Ayala Mall Branch and Rustans Supermarket Banawa Branch.

February 2008 – June 2008 GAISANO GRAND GROUP OF COMPANIES

HEAD OF VISUAL MERCHANDISE

Interior designer for the company that has 8 chains of store, in-charge of the displays for the stores and interior designing concerns.

Standardization of new in-store displays for all stores

Edited graphics and supervised the graphics for the store.

Conceptualized designs for the stores to be implemented.

Helped my boss (Owner) in the merchandising department in her marketing activities.

Sourced our suppliers for in-store concept designs.

Budget cost of materials for in-store concept designs.

Aug-December 2007 VICSAL DEVELOPMENT COPORATION, INC.

CORPORATE VISUAL MERCHANDISER – MAJOR EVENTS

In-charge with the store displays of Metro Gaisano chain of stores.

Conceptualize displays for the store’s major events, arrangements in-stores and supervise photo shoots for their mailer magazine.

Handled all 6 branches as one of the part of a team of artist and designers under the main office.

Sourced our suppliers for in-store concept designs.

Budget cost of materials for in-store concept designs.

Monitored standardized displays for all stores.

OTHER WORK RELATED EXPERIENCES

August 2017 – Present Marketing and Digital Marketing Consultant

With over 10 years of experience in practicing Marketing in different kinds of businesses I have started to accommodate start-up business and SME’s for Marketing Consultancy projects.

March 2009 –Present ZEDAR BROOKE GENERAL MERCHANDISE

I together with my father build a business in marketing coffee beans and ground coffee to hotels, restaurants, and coffee shops

Together with a consultant worked out to create a unique blend of coffee in which is the signature “CHZ” blend of ZEDAR BROOKE COFFEE

Responsible for the operations and marketing our product to prospective clients

Responsible in creating good relationships with loyal and new clients

Responsible for inventory accounting and sales of our coffee product.

Responsible in upholding brand and quality of our product thus continue to innovate in improving our product.

In-charge of client negotiations and client concerns

January 2007 - Present FREELANCE INDUSTRIAL DESIGNER

I made tarpaulin designs for the Internal Vice President Candidate of the Ateneo Law School Student Council.

A tarpaulin design for a March debutant and a calling card for a fashion designer and also got affiliated with the MAPUA INSTITUTE OF TECHNOLOGY Robotics Team as a graphic designer and member.

Made a magazine for the CEBU BONSAI SOCIETY and SUISEKI SOCIETY, conceptualize the lay-out of the IKEBANA exhibit at SM NORTHWING

Branding and photo exhibit in STEEL ASIA MANUFACTURING PLANT in Cebu.

photography and data gathering.

SEMINARS ATTENDED

April 2017 Social Media Marketing Worshop by TechTalks.com

Seminar on utilizing social media in the digital marketing platform.

August 2015 Six Sigma Training on Time Management and Problem Solution

Short seminar of improving efficiency and effectivity in the working environment, better problem solving, response and time management skills.

April 2014 Chu Un Temple Read, Write and Speak Conversational Mandarin

Took a short course in enhancing my Mandarin Language skills (read write and speak) for a month and took an immersion of two weeks in Beijing China to practice.

October 2011 Francis Kong’s Business Forum

A seminar regarding good management and employee practices. Ethics on how to deal with

A variety of people in the business set-up, growing relationships in successful businesses.

2008-2010 Philippine Retailers Association- Cebu Chapter

A frequent meeting of Cebu City's retailers association where concerns of retailers of Cebu are heard and discussed to find solution and better the retail industry of Cebu.

APRIL 201O USDA Forum

A meeting forum of the United States of America Department of Agriculture, discussing about the lucrative industries in Cebu and the growing business of U.S.A. food products in the Philippines

February 2004 ON-THE-JOB TRAINING SEMINAR WORKSHOP

A module designed to prepare students for their on the job training requirements. They are oriented with regards to job search strategies and how one should handle him/herself in the corporate setting.

November 2006 INTELLECTUAL PROPERTY RIGHTS SEMINAR

A seminar that educated students most especially those who create products, as to patent their works and know their rights to their every creation they make. What are the laws that protect a designer and what privileges we get from having the legalization done to our innovations.

EXTRA CURRICULAR ACTIVITIES/ ORGANIZATIONAL INVOLVEMENTS

July 2007-present PHILIPPINE DESIGN CENTER OF THE PHILIPPINES

I am an active member of the designer association of the Philippines.

I render my product designing and consultancy service to the government companies.

Helping in the development of our local products for the exporting industry of the Philippines.

May 2004-2005 INDUSTRIAL DESIGN SOCIETY.

Was the secretary of the college organization

In charge of documentations, gathering and informing members and leaders of activities of the organization to be made, did frequent follow up on important dates for the group.

September 2002-2003 BLUPRINT ORGANIZATION.

A member of the college organization of interior designer’s was a participating member who aid in every activity that the organization have.

June 2001-March 2002 RED CROSS YOUTH- CEBU CITY CHAPTER

A member, who was oriented with first aid treatments; under gone extensive training for the development of skills in administering first aid cures and or assistance.

April 1995-2001 UNIVERISTY OF THE PHILIPPINES – CEBU CAMPUS

A part of the FINE ARTS WORKSHOP and EXHIBITION,

Studied fine arts particularly basic to advance drawing, charcoal and pencil as mediums to painting with watercolor and oil as mediums, then after was part of Painting Exhibits in and out the campus.

This activity is done yearly during summer breaks.

PERSONAL BACKGROUND

Born on the 3rd of October 1984 in Cebu City, Philippines.

Speaks English, Filipino and Visayan as a vernacular fluently, understands Hokien, and Mandarin Chinese.

Born-Again Christian

Proficient and knowledgeable in the use of Microsoft Office, can work with MAC and PC, Adobe Photoshop CS2, Adobe Illustrator CS2, Adobe Auto Cad07, AutoViz and 3d Max software’s. Also able to utilize social media marketing tools.

A passionate marketer, I enjoy my outgoing and dynamic personality, socializing with other people to be able to learn more for a sensible conversation.

A leader and a team member who is extremely assertive and motivated, a patient and a very hardworking individual.

Friendly and very open to new ideas. Initiates creative ideas.

Knowledgeable in Business plan making and marketing plans.

Driven and sensitive to marketing strategies of competitors.

Knowledgeable in prototype making through the materials of fiberglass, resin, wood, MDF, Plaster of Paris, rubber molding, acrylic, etc. and product development processes.

Can do manual rendering and drawing.

A visual artist interested in learning and discovering new things, rummages through the net and reading books and magazines, likes the arts and crafts.

I like to learn different languages

I take time to travel my own country and other countries when I do get the opportunity

Have vast business networks in Cebu and Manila, who are helpful in any industry I get into.

REFERENCES WILL BE SUPPLIED UPON REQUEST

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