Relationship Management

CHIKA ANIGBOGU

Contact Address: Lagos State, Nigeria Tel: (+234) 080******** Email: *****.*********@*****.***

RELATIONSHIP MANAGER SALES & MARKETING LEAD BUSINESS DEVELOPMENT MANAGER

Result driven marketing and business growth professional skilled in sales pitch with targeted market penetration strategies to achieve business objectives

Possess 7 years of working experience in relationship management, new business acquisition, key account management, business development, and sales analysis in financial service sector

Possess a market intelligence and business acumen to communicate solutions based on the need of focus customer segment and build on partners collaboration

Proven sales experience with strong level account management and business relationship management expertise

Ability to lead strategic account plan to drive service excellence and revenue growth/consumption targets

Demonstrated account management experience, negotiation, business relationships & people management, team mobilization, sales strategy and sales process skills

CORE COMPETENCES

Process Improvement

Strategic Account Management

Products Management

Management Experience

Operational Excellence

Client Management

Multicultural Team Building

Business Development

Consultative Selling

Emerging Markets Analysis

Revenue Growth & Value Creation

Documentation/Reporting

Strategic Analysis & Planning

Client Relationship Building

Business Analysis

Sales Strategy Formulation & Forecasting

MOST RECENT PROFESSIONAL EXPERIENCE HIGHLIGHTS

UNITED BANK OF AFRICA Profit Centre Manager, Consumer Banking 12/2020 - Date

Directly responsible for supervising the activities of reporting sales team members with targeted marketing strategies to ensure business growth in the business unit

Compiled and prepared sales reports on a weekly basis and presented to regional head

Drive and manage key accounts relationships and HNI client acquisition within the business unit

Developed, implemented, and managed a targeted marketing strategy and account plan that addresses the need of the focus customer segment resulting in over 20% growth

Successfully assisted in reducing customer churn in business unit to 1% and improved sales performance by 15%

Develop and communicate sales forecasts showing expected and potential sales: examining monthly, quarterly and annual sales reports to identify sales patterns and areas of improvements

Analyse and drive low risk portfolio to determine efficient work plan and achieve business objectives

Analyzed financial information and proposed credit structure, reviewing documents, identifying strength and weakness of a credit proposals

Optimize business sales and reduce bad debt losses from 5% to 1% by maintaining the credit policy

Supervise the activities of team members to ensure sales target are met within timelines

Assessing the creditworthiness of potential customers and conducting periodic reviews of existing customers

UNITED BANK OF AFRICA Relationship Officer, Commercial/Retail Banking 02/2014 - 12/2020

Developed and implemented account plans that build a positive long-term relationship with clients while marketing the bank’s value offerings and ensuring that the account plan aligned with clients’ needs and interest

Consistently met and surpassed annual business revenue stream by an average 20%-30% outcome optimization (2014-2020 performance index

Significantly contributed to the deposit mobilization which grew the business balance sheet from N4b to N5.2b between 2019 and 2020 year ending

Created and supported client retention strategies for existing customer base and for new customers

Established overall strategy for capturing long-term value from the following value chains; customers, markets, and relationships through efficient relationship management

Represented company products at events, conferences, and executive briefings

Oversaw market research including opportunity analysis, competitive analysis, direct and indirect customer requirements gathering and analysis

Served as customer liaison, ensuring all customer issues were quickly resolved to increase customer satisfaction.

Trained and supported sales team members to sell and deliver solutions to customers.

Met with distributors, end users, and the sales force to define, document and implement new product requirements.

Succeeded in bringing customer satisfactions scores to 95% and higher by creating a team focus and using customer centric processes

Identified business opportunities and HNI segments by evaluating their potentials/risk and presenting them for management consideration and approval

Generated new business and HNI leads using existing network of contacts and industry knowledge to acquire customers

Analyzed financial information and proposed credit structure, reviewing documents, identifying strength and weakness of a credit proposals

Reignited relationship with over 20 major churned businesses and HNI clients

Achieved Financial Results – Managed financial aspects of account to ensure target plan is exceeded in both growth and profitability

STANDARD CHATERED BANK New Business Officer 10/2012 - 02/2014

Surpassed financial targets by an average of 25% within the first year

Achieved a 100% sales target. Hence, received a letter of recommendation from New Business Head for meeting and surpassing set target

Accountable for acquiring and retaining corporate customers, ensuring optimal customer experience at every consumer touch point and maximizing income generation through business transaction

Made presentations to employers and potential bank customers for personal instalment products

Located and proposed potential business deals by contacting potential partners, discovered and explored opportunities

Advised unsecured lending products, credit cards, and bank assurance to the specified target market

Signed up potential bank customers for personal lending products. (Successfully booked personal loans for the staff of MTN, Etisalat, Erickson, Siemens, LIRS, and others)

Rendered periodic reports on all business targets to assess service trends and impact on the business’ bottom-line performance

SHEHU SHAGARI COLLEGE OF EDUCATION, SOKOTO Officer, Counselling Department 07/2011 - 07/2012

Directly responsible for all corporate and retail marketing, advertising, event planning/managing, outreach initiatives

Implemented marketing activities to create top of the mind awareness for multiple products

Provided counselling, instruction and mentoring to the students on academic matters which resulted To high performance

Increased student achievements by assessing barriers to their learning

Resolved behavioural problems associated to learning

Trained students on reproductive health and HIV/AIDS prevention care project

Led a team that carried out campaign in 12 secondary schools and 3 market places to ensure the students and neighbourhood respectively were well informed on HIV/AIDS preventive measures

Developed and executed learning strategies that resulted to outstanding performances among the students. This module gave a ratio of 70-80 per student

EDUCATION AND PROFESSIONAL DEVELOPMENT

B.Sc. Psychology (2nd Class Upper Division) University of Nigeria, Enugu State

Professional Diploma in Digital Marketing (In Progress)

Digital Marketing Skill Institute (DSMI)

Professional Conduct and Ethics

Chartered Institute of Bankers of Nigeria (CIBN)

Advance Human Resources Management

Astute Trainers and Consultants

HR and People Audit

Alan & Grant

Executive Masters in Project Management

PNEUMA Project Experts

Proficiency Certificate in Management

Nigerian Institute of Management

Skills:

Innovative Skills, Communication and Presentation Skills, above average Computer Proficiency (Microsoft word, Excel and Power Point), Analytical minded, Customer focused and Result oriented, Team management

Interests:

Networking, Research, Culinary, Humanitarian Service

Contact this candidate