Social Media Marketing

Joshua Curtis

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EDUCATION

The University of Texas at Austin (August 2017-May 2021) Major: Sport Management

Minors: Business and Sports Media

GPA: 3.7

Extracurricular Activities: Member of Lions Club, Sport Management Club, Kinesiology Club, and Ultimate Frisbee team WORK EXPERIENCE

OPERATIONS & DIGITAL MEDIA INTERN August 2020-December 2020 Austin Sports & Social Club, Austin TX

o Evaluated engagement, reach, and impression insights on current social media posts and stories to improve marketing and build a larger customer base

o Assessed email metrics including unique opens, unique clicks, open rate, and click rate to identify trends o Conducted A/B testing on emails and performed SEO audits on the company’s websites to detect and fix issues o Created unique advertisements on various social media platforms in multiple Texas markets including Austin, San Antonio, and LoneStar (*Samples of work available upon request) LEAD COACH May 2019-March 2020

Sportball Austin, Austin, TX

o Taught basketball, baseball, football, golf, hockey, soccer, tennis, and volleyball classes and camps for children ages 2 to 10

o Created a fun and supportive environment for children to develop basic sport, social, and motor skills CASHIER June 2019-January 2020, January 2021-Present H-E-B, Bee Cave, TX

o Responsible for assessing and collecting accurate payments from customers to ensure correct monetary intake to the store

o Engaged in positive customer relations to provide customers with a favorable shopping experience WAITSTAFF February 2016-August 2018

Atria Tanglewood, Lynbrook, NY

o Collaborated with co-workers to prepare and serve food to ensure the senior citizen residents were satisfied o Interacted with residents to provide social stimulation and companionship SKILLS

• Extensive knowledge of all major sports

• Experience using Microsoft Office, iContact, Facebook Creator Studio, Hootsuite, Hotjar, Asana, and LeagueApps

• Digital Media

• Marketing

• Search Engine Optimization

• Hardworking and organized

• Both a leader and team player

VOLUNTEER EXPERIENCE

Lions Club at The University of Texas (September 2018-Present) o Sports Chair on the Membership Committee (September 2018-May 2019)

Managed five intramural teams (Soccer, Flag Football, Basketball, Volleyball, and Ultimate Frisbee)

Scheduled and coached team games and practices

o Community Service

Prepared food for homeless people in Austin, TX with the Street Youth Ministry

Repaired bicycles for Austin community members in need of reliable transportation

Decorated Christmas cards for hospitalized children during the holiday season

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