Social Media, Digital Marketing, Social media marketing

Josh Gerson

781-***-**** ****.********@*****.***

https://www.linkedin.com/in/josh-gerson/

EDUCATION University of Vermont, Burlington, Vermont May 2021 Grossman School of Business

B.S. in Business Administration, Global Marketing Concentration (3.2 G.P.A.) WORK EXPERIENCE

Eva Rawlings Music

Talent Manager September 2021 - Present

• Create social media calendar by brainstorming content Instagram and TikTok.

• Develop a budget for promotions including influencer marketing and larger marketing agencies.

• Liase between artist, producers, photographers, videographers, publicists, to plan and prepare for upcoming releases.

TableBoost (Remote) May 2020 – August 2020

Digital Marketing Intern

• Conducted research on intriguing food and technology blogs to post across social media platforms in order to establish TableBoost as a thought-leader within the industry.

• Grew brand awareness through social media marketing and utilizing HubSpot to send mass emails to restaurant owners/managers.

• Designed and published posters on Canva to generate excitement and promote benefits of the app. Delirium Entertainment (Remote) May 2020 – August 2020 Artist Management Intern

• Developed social media calendars for Dev McCray and Ryan Clark by finding authentic and trending news (Black Lives Matter, Donation/Voting Links).

• Researched Media and PR outlets to help promote upcoming song releases.

• Produced EPK’s, press releases, scenes/prop lists for music videos, and assisted in uploading all assets and music to distribution platforms.

UVM Career Center Burlington, Vermont August 2019 – August 2020 Peer Leader

• Advised students with career preparation and readiness through improving resumes and cover letters.

• Marketed, planned, and executed networking and informational events.

• Facilitated presentations and workshops on career development to inform students of the importance of career management.

• Conducted outreach to faculty, alum, student organizations, and employers with job experience related to event.

DriveHill Media Jerusalem, Israel Summer 2018

Digital Marketing Intern

• Developed online blog posts and mass email newsletters for Illesteva and Beyond Stores for company promotion.

• Utilized skills in search engine optimization, paid digital advertising, and email marketing.

• Deployed Google Trends and Google Analytics in order to improve keyword research and optimization.

• Create social media calendar by brainstorming content Instagram and TikTok. Skills, Activities, & Interests

Technical Skills: Canva, Logic Pro X, MS Office proficiency, Pro Tools, SPSS, and Trello Interests: Music, Sports, Technology, Travel

Relevant Courses: Arts Management, Brand Management, Marketing Research, Music Licensing/Copyright Laws, Product Management, Retail Management, Sustainable Business Strategies

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