Social Media Digital Marketing

PROFILE SUMMARY

I am a dynamic and professional individual with a productive attitude, welcoming a change for the better, exploring the scope for improvement, and putting efforts to make the optimum use of available resources towards the achievement of a specified aim. I am very versatile and skilled in building cross-functional teams, demonstrating exceptional communication skills, and making critical decisions during challenges. I am an adaptable and transformational leader with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals.

With extensive experience in the commercial utilization of multiple social media channels, email automation software, Website analytics tools, Search engines, P.P.C & P.P.V vendors, retargeting strategies, Lead generation strategies; I build successful online marketing strategies that increase brand awareness, promote customer engagement, build brand loyalty and ultimately drive web traffic and conversions. With degrees in Digital marketing, Content marketing and Inbound marketing; I bring a customer focused approach to online marketing

PERSONAL DETAILS

Name : Selere, Adesewa.

Marital status: Single

Sex: Female

Date of birth: 22/1/2000

Official Email address: *************@*****.***

Address: Amuo odo fin housing estate, Festac, Lagos.

EDUCATION AND QUALIFICATIONS

* Currently pursuing a BSC In English/Arts at The University of Lagos.

* The Open University

- Google Digital Garage.

* Graduated from Cherubim and Seraphim secondary school, Sanya.

SKILLS AND ABILITIES

* Problem solving - Ability to use analytics to provide customer Focused marketing solutions by measuring key performance indicators to draw out innovative solutions for implementations.

* Social media Marketing: Ability to help businesses use social media apps like Facebook and Instagram to influence their target market and properly expand their customer base.

* Communication: Able to motivate others and generate a positive attitude to setting up procedures. I have worked, schooled and lived with people from different backgrounds and age, through this I have learned to adapt to suit different audience.

* I am adequately Computer literate.

* SEO and SEM Skills: I have the ability to leverage on the algorithm of Search engines like Google and Bing to bring quality traffic to a website. Google’s algorithm is constantly upgrading, and the importance of using relevant and specific keywords have reached a new high. I strategically consider these algorithms in the process of content strategy, content creation and distribution strategies to attract and engage people.

*Listening and customer engagement Skills: I have the ability to use any medium to engage and listen to customers so as to provide them services and solutions they required, thus establishing a credible relationship with them to trust and depend on our service every-time.

*Customer Avatar and Research: I can create a virtual representation of a target audience based on their need, problem, proximity, social status, and many more. This is the most important part of digital marketing and business, understanding who your targets are, when, where and how to target them to get results. I run customer research using Alexa, SimilarWeb, Google AdWords and many other tools.

*Consumer and customer Experience: My Customer experience ability is an integral part of Customer Relationship Management (CRM) as it creates a positive experience of the business with the customer who will be more likely to become a repeat and loyal customer.

PROJECT ACCOMPLISHMENT

* I am currently writing on my own blog.

* I have built and enhanced several small scale businesses through proper content writing and Social media marketing.

* Research Quality keywords and come up with a month's content calendar to increase organized traffic.

PERSONAL TRAINING AND CERTIFICATION

(2020) Google digital marketing certification

(2019) Hotspot content marketing certification

(2019) Hotspot inbound marketing certification

(2018) SEM rush

WORK EXPERIENCE

* Sales Representative at Memory lane Ventures

Responsibilities:

I was responsible for providing efficient customer care.

I helped to establish proper social media communication between the business and it's targeted audience.

I advised the CEO on proper measures to take regarding expanding his customer base and keeping his customer's best interest at heart.

I have also written several articles for Tscriticblog, a blog on Fashion design and development.

*SOCIAL MEDIA INTERN AT SERAHKASSIM

I am currently serving as an intern at Serahkassim, an online Afrocentric retail company

I am in charge of all their social media accounts

I create content for their page.

I develop strategies for the progress of the page.

I help oversee orders and transaction made online.

Their followers are currently at over 20,000 now.

HOBBIES\ INTERESTS

*Reading.

*Outdoor sports.

*Writing.

References will be provided on request.

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