Digital Marketing Social Media

Michael D. Rubin

Marketing Specialist

*******.********@*****.*** • 954-***-**** www.linkedin.com/in/michael-d-rubin/ www.mdrcreations.com • Boynton Beach, FL 33472

Working with a team to create successful strategies, pursuing efficient work methods as well as providing quality assurance on a daily basis. Utilizing WordPress plugins, developing & testing of sites through various stages, fell under my purview. Creating and or editing email marketing campaigns, identifying opportunities to optimize performance and engagement as well as assessing email marketing outcomes, are part of the role. Solid project management skills & adaptability to new software, are a strong suit.

Technical Proficiencies

Software:

Microsoft Office Suite, Photoshop, cPanel, Moz, Dreamweaver, Illustrator, Visual Studio, AutoCAD

Platforms:

CMS Platform, SEO, Email on Acid, Klaviyo, Drip, Salesforce, WordPress. MailChimp, Postdrop, Interable, eCommerce

Tools:

IE Developer Tools, Google Analytics, Firebug for Firefox, QA, Email Campaigns, Cross Browser Testing

Programming:

jQuery, JavaScript, PHP, MYSQL, CSS, HTML, ASP.NET, Bootstrap

Career Experience

Cendyn, Boca Raton, FL March 2020 – March 2020

Web Production Specialist

Led production, slicing, and enhancement of digital images, liaised with vendors, supported team collaborations, and quickly addressed and resolved issues.

Maximized client’s brand awareness and market share by utilizing state-of-the-art software to build enticing and engaging websites, email campaigns, e-blast templates, and mobile sites, editing and updating content, devising color box photo galleries, and expertly maintaining web pages.

Improved clients’ ability to proof websites by establishing quality assurance methods.

Accomplished continuity, compatibility, and rigid project deadlines and budget by supporting departmental collaborations, tracking pipeline projects, managing schedules and timelines, and facilitating cross tests on multiple browsers.

Penn Mutual, Boca Raton, FL November 2018 – December 2019

Insurance Agent

Leveraging 220 License efficiently conducted detailed analysis across multiple Life and Health insurance policies.

Expanded sales opportunities across insurance plans by effectively managing portfolio, qualifying client information, and comparing, reviewing, and aligning policies to achieve best option for client.

WFG, Coconut Creek, FL May 2013 – September 2018

Insurance Agent

In conjunction with senior management drove screening efforts of new agents, actively contributed to company workshops, and attended events and seminars to further enrich skill set.

Produced packages in line with client insurance needs by investigating various plan options, and analyzing and recommending appropriate insurance cover.

Juicy Results, Boca Raton, FL August 2012 – April 2013

SEO & Google Analytics Specialist

Created and launched innovative digital marketing strategies, and offered in depth technical know-how and wide selection of current packages to develop innovative marketing campaigns.

Generated above the fold webpages by monitoring and maintaining client websites ensuring portion of webpage always visible without need to scroll or click.

Grew online audiences and strengthened client relationships by establishing profit-generating programs utilizing numerous digital and social media platforms.

Cendyn, Boca Raton, FL May 2008 – July 2012

Production Specialist

Slicing and optimizing images in Photoshop, maintaining web pages, implementing color box photo galleries, editing and updating content. Experience includes creating mobile sites, e-blast templates, and quality assurance for proofing sites. The ability to work under strict timelines while adhering to strict budget restrictions. Accountability for all work done.

Created electronic marking tools including, eProposals, eBrochures, eCards and eMenus

Managed customer expectations in accordance with timelines, project workload and expected business influx based on monitoring the pipeline of upcoming projects

Additional Experience

Web Developer, Freelance, Boynton Beach, FL

Education

Associate of Science in Multimedia and Web Design, Cum Laude, GPA: 3.6

The Art Institute of Ft. Lauderdale, Ft. Lauderdale, FL

Professional Training

PC Professor Computer Training, 2013

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