Social Media Digital Marketing

MENGYING (LINDA) LI

Jersey City, New Jersey

310-***-**** ******@*******.***

www.linkedin.com/in/mengying-li95/

TECHNICAL SKILLS

Hardware/Software Skills: Python, SQL, SAS, SPSS, Microsoft Suite

Certifications: Google Analytics Qualification, Google Ads Search Certification, Google Ads Display Certification, Amazon Sponsored Ads Certification

Other Technical Skills: SEO, Social Media Marketing, CRM, Strategic Planning EDUCATION

FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS New York, NY MS, Marketing Intelligence, GPA 3.78 2019-2020

MSMI program was ranked #11 globally in the Digital Marketing Category by Eduniversal

Relevant Courses: Digital Marketing Analytics, Applied CRM, Consumer Behavior, Marketing Research

Student Club: Active member of “Women in Business” UNIVERSITY OF THE PACIFIC Stockton, CA

BS in Marketing, GPA 3.80 2014-2019

Relevant Courses: Integrated Marketing Communication, Promotions Management, Strategic Management

Honors and Awards: Academic Distinction Award, BGS Honor Society, Mortar Board Honor Society

VP of Alpha Phi Omega-professional service fraternity BS in Psychology, GPA 3.80

Relevant Courses: Behavioral Psychology, Organizational Behavior, Sociology, Abnormal & Clinical Psychology

Research Study: “How Social Media Is Related to Psychological States” “How ‘liking’ affects consumptions”

Student Club: Active member of “Psychology Club” EXPERIENCE

Greener Path Retirement Planning

Marketing Specialist

New York, NY

Jun-Dec 2020

Organized and promoted a semi-annual report virtual meeting and attracted 40 participants

Managed company social media including websites, Facebook, and LinkedIn page and posted at least 4 times a week

Tracked websites performances on Google Analytics, and presented insights to executives bi-weekly SHENZHEN FANGZHOU FORTUNE LIMITED COMPANY Kunming, China Marketing Intern Jul-Dec 2017

Managed Client portfolio using Excel to simplify the process of finding customer information

Maintained positive relationships with customers through CRM using email campaigns

Hosted events including creative group interviews & employee bonding activities. Awarded as

"employee of the month

SAN JOAQUIN COUNTY LEADERSHIP PRAYER BREAKFAST Stockton, CA Social Media Specialist Feb-May, 2017

Coordinated in inbound marketing strategy planning

Researched about Google AdWords and developed ad campaign for an annual fundraising event in Stockton

Gained 45% increase in digital exposure and 87% in Online sign-ups PROJECTS

SEO FOR BLOG “BACON & EGGS” USING GOOGLE ADS & GOOGLE ANALYTICS New York, NY

An authentic NYC brunch blog was created and edited once a week in Jan 2020. Google Ads was implemented to boost traffics and signups. 8 Ad groups were created based on different target segments. Google Analytics was used to monitor traffics. In 2 months, bog generated more than 1,300 views and more than 150,000 impressions. CONSUMER PROFILING FOR “WHOLE FOODS” USING SPSS New York, NY

“Whole Foods” was used as a business model for creating consumer profile. Simulated data was analyzed to determine prominent customers for Whole Foods. 5 segment groups were identified using HCA and K-Means Cluster analysis on SPSS. A regression model was built in the end to predict future profits of each segment. ADDITIONAL

Language: Fluent in English and Mandarin

Interests: Piano, Ukulele, Extreme Sports, Reading

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