Sales Marketing

NANCY C. HOWARD

Jenks, Ok ***** *************@*****.*** www.linkedin.com/in/nhoward3 918-***-****

Objective: Position in Marketing & Communications

Market Development Experience

Sold 255K of revenue in 4-1/2 months in new industry of outdoor advertising

Expanded new revenue streams from 15% to 51% for national trade publication

Launched Spanish language publication and on-line Wealth Magazine

Achieved highest revenue since launch of WHERE Orlando Magazine

Led the “most successful” advertising department in Moody Magazine’s history in Chicago

Developed pricing and marketing program for national Wealth Magazine

Successfully produced promotional campaigns for national publications

Acquisition/Penetration Experience

Developed competitive analysis, strategic networking to deliver 306% revenue goal achievement for WHERE Orlando Magazine

Received 3 Top Producer Awards plus Sales Executive Club at ABARTA Media

Achieved previous year’s sales in first 5 months of publication

Initiated sales turnaround increasing revenue by 240% for trade publication

Implemented selling strategies to deliver outstanding sales performance

Found potential investors for multi-million-dollar hotel renovation projects

Customer Relations Experience

Recognized for “Outstanding Leadership and Client Services”

Awarded “Allied Member of the Year” by Central Florida Concierge Association

Resolved client issues restored program of major chemical company

109% goal achievement for web and print advertising and sponsorships

StrengthsFinder 2.0 Top 5 Themes

1.Communication 2. Winning Others Over 3. Empathy 4. Achiever 5. Activator

Professional Experience

Visiting & Adjunct Professor at ORU School of Business & Comm. Media 8/2017 - present

Taught and inspired undergraduate and graduate students Business Communications, including classes in

Business Seminar, Principles of Marketing, Principles of Management, Intro to Business and Promotions, Branding

and Storytelling.

Life Insurance Sales & Outdoor Advertising—Tulsa 12/2015 – 8/2017

Sold supplemental policies as independent contractor including sales for Transamerica Agency Network

of OKC selling Life, Term and LTC products until office closed. Also, exceeded all previous sales goals for

billboard advertising company in Oklahoma.

Liberty Creative Group—Longwood, FL 7/2012 - 3/2016

Marketing, Printing and Promotional Company

Account Manager

Branding and marketing through consultative sales, design and printing collateral including direct mail. Outside sales

in Central and East Florida. As first employee, outsold 5 salespeople in acquiring new business and increasing business of

existing accounts.

Howard Sales & Services – Orlando, FL 8/2005 – 7/2012

President/Consultant

Managed training, special projects, client relations and team building efforts. Led direct sales and educational product

Marketing initiatives on behalf of clients including barter, builder for million-dollar hotel renovations, Wealth Magazine,

Nutritional product for children and vacation home sales. Skills used included: Product promotion, networking, advertising

sales, presentations, nutrition consulting and sales. Employed by Meister within this time.

Meister Media Worldwide - Winter Park, FL 1/2007 – 7/2008

Meister Media Worldwide, agricultural media.

Sales Associate and Project Manager

109% goal achievement. Directed customer marketing, promotional campaigns, client sponsorships and trade shows. Managed forecasting, creation of marketing collateral, client relations, creative and advertising strategies, business development, sales & marketing, market analysis, product development and brand promotion. Ornamental Outlook –ceased publication due to Nursery Grower downturn.

Morris Communications – Augusta, GA Branch in Winter Park, FL 6/2001 – 6/2005

Privately held Media Company

Sr. Account Manager

Consistent sales performance success in advertising sales for hospitality-oriented publications. Member of their Sales

Executive Club and received Top Producer Awards. 2nd runner-up to National Contest.

Charisma Media - Lake Mary, FL 2/1992 – 4/2000

A multi-media communications company

Advertising Manager & Sr. Account Executive

Advertising sales for various publications. Launched Spanish publication and woman’s magazine. Managed ad department

for national trade publication. Won sales contest for most contracts sold at national convention. Developed retailing trade

publication from 15% to 51% market share.

Education

Masters of Business Administration, Oral Roberts University, Tulsa, OK Concentration: Marketing Research

Bachelor of Science in Business Administration, Oral Roberts University, Minor: Spanish

Professional Development – multi-media and workshops; Mediation skills class; Strategies of Success Seminar, Leadership Skills training in life coach course, Life Health Variable Annuity license; Landmark Forum, Liaison for Marketing at CEF for ORU

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