Marketing Account Executive

RACHEL PERRON

**** *. ******** ******* ******* IL ********@*****.*** 314-***-****

Summary

Strategic marketer with over 10 years of experience leading teams, managing cross- discipline projects, and collaborating with clients to solve their most complex business challenges. Passion for helping CPG brands capitalize on the rapidly evolving commerce space through innovative thinking and impactful marketing. Experience

TracyLocke – Chicago, IL

Account Director / July 2019 – Present

Account Supervisor / October 2016 – July 2019

• Oversee global shopper marketing as AOR for SC Johnson; personally responsible for direction of Air Care, Pest Control and Naturals categories, leading strategy and creative development for all shopper marketing initiatives (in store, e-commerce, retailer and shoppable media) including integrated marketing campaigns, new product launches and seasonal activations

• Co-develop trade narratives and sales materials with customer marketing and sales teams for retailer sell-in

• Closely partner with cross-functional teams internally, IMC partners and at SCJ to diagnose and solve business problems, and ensure creative output is meeting benchmarks for success

• Manage key relationships with senior level clients and regularly present to C-suite executives, addressing business objectives and demonstrating thought leadership

• Manage team of five direct reports, lead creative and planning teams, and provide oversight and direction to “hub” offices driving local execution

Blue Chip Marketing – Chicago, IL

Senior Account Executive / December 2014 – October 2016 Account Executive / June 2013 – December 2014

• Led account management of Proctor & Gamble’s East Region Food and Drug retail marketing teams through in-depth knowledge of the business and marketing landscape in key channels

• Developed and oversaw integrated marketing programs at retailers that consistently delivered on sales goals and earned an Annual Best Marketing Campaign award from P&G’s North American sales division

• Recognized for team leadership, managing two direct reports, directing and collaborating with interdisciplinary teams and introducing new internal practices to optimize processes

• Built strong relationships with client, retailers and partner agencies/vendors to advance business EastWest Marketing Group – Chicago, IL

Account Executive / January 2011 – April 2013

• Responsible for day-to-day client relations and project management for 10 Kraft Foods brands, working full- time at client and managing creative team remotely

• Exceptional performance led to consulting position on Sauce/Condiments division working closely with sales and customer marketing team (6 months)

• Developed strong foundation in marketing, planning and managing conversion-driving promotions, point- of-sale creative, customer-specific programs as well as social/digital campaigns Education

The University of Missouri Columbia

Bachelor of Arts Political Science with Minor in Convergence Journalism GPA 3.7

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