Growth Marketer

TIANA GIBSON

San Francisco Bay Area 510-***-**** *****.**********@*****.***

www.linkedin.com/in/tianasparkle

EDUCATION

Pepperdine Graziadio Business School Malibu, CA

Master of Science in Global Business April 2020

EDC Paris Business School Paris, FR

Trimester abroad in Paris, France Fall 2019

Spelman College Atlanta, GA

Bachelor of Arts in Economics May 2018

EXPERIENCE

Growth Marketing Intern, Rizzle San Francisco Bay Area Short-video app for mini web series, talk shows, interactions, and more May 2019 – Sept. 2019

• Grassroots outreach for short-video platform

• Worked in cross-functional teams to bring visibility to the app

• Developed digital marketing strategies using Facebook, Snapchat, and Instagram ad manager accounts for paid ad initiatives and social media campaigns that I planned and managed

• Designed advertisements using Keynote and Canva to expand target audience

• Created marketing strategies for college outreach campaign where I reached out to college and university clubs and organizations to drive college-aged users to our platform

Junior Giants Ambassador, San Francisco Giants San Francisco Bay Area American Major League Baseball Team May 2017 – Aug. 2018

• Developed marketing strategies to recruit players for the Newark, CA league, increasing player participation by 10%

• Coordinated directly with a respective league organizer to ensure a high-quality program is being delivered to the community

• Trained as a Research Assistant to collect data from over 100 parents, coaches, and participants

• Promoted various special events at a league level (Coach and Team Parent Meetings, game days, practices, etc.) as well as special events at AT&T Park and regional events around the Bay Area

• Endorsed strategic changes to sales and marketing collateral to improve functionality across users

• Handled all email communication with parents, coaches, and league organizers RELEVANT COURSEWORK & PROJECTS

Marketing Research Project Pepperdine University

KIND Research Paper Spring 2019

• Wrote a 52-page market research paper to report findings on KIND Bars’ brand positioning in the market

• Created marketing strategies for rebranding KIND Bar and expanding target market

• Used SWOT analysis to assess and evaluate KIND’s competitive positioning and develop strategic planning

• Presented data and findings in class at the end of the semester to 30 classmates Product Packaging EDC Paris Business School

Nutella Product Packaging Presentation Fall 2019

• Prepared a presentation for the company background of Nutella, its environments, and competitors

• Strategized new and sustainable packaging ideas for Nutella brand

• Developed marketing strategies to expand target audience and increase market share

• Designed new product packaging using Photoshop

SKILLS & KNOWLEDGE

• Relevant Skills:Email & Digital Marketing, Content Creation, Campaigning, Video Editing

• Analytical:Excellent Written & Verbal Communication, Research & Strategy, Data Analysis, Critical Thinking

• Technical Skills:Microsoft Office, Google Workplace, Keynote, Canva, Photoshop, Slack, MixMax, Social Media

• Language Skills:Intermediate French

• Additional Skills:Time Management, Collaboration, Organized & Detail-Oriented, Leadership & Managing Relationships, Ability to Work in Fast-Paced Environment, Start-Up Experience

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