Contact

1-917-***-**** (Mobile)

adkrdw@r.postjobfree.com

www.linkedin.com/in/rostislav-

roznoshchik (LinkedIn)

portfolio.RostislavRoznoshchik.com

(Portfolio)

Top Skills

Concept Development

Adobe Creative Suite

Creative Direction

Languages

English

Russian

Rostislav Roznoshchik

Founder at Lurnby

Brooklyn

Summary

I’m deeply fascinated by people and I love learning new things. By helping organizations understand their clients, I work with them to discover real user needs and new value propositions. Using the methods of Human Centered Design, I help organizations research, ideate, prototype, and evolve. I plan to leave this world better than I found it.

Specialties: Design Research, Service Design, Idea Development, Concept Development, Market Research, Ethnography, Social Media, Ideation, Illustration, Communication Strategy, Writing, Adobe Suite software including Photoshop, Illustrator and InDesign, Final Cut Pro, Basic HTML and CSS.

Experience

Lurnby

Founder and Developer

April 2020 - Present (1 year)

Remote

Lurnby is a study tool for people who read a lot and want to remember more of what they read.

Rch.Work

Independent Design, Research, and Strategy

May 2013 - Present (7 years 11 months)

Global

- User Experience Research

- Ethnography

- Web Design & Development

- Copywriting

- Design Research and Thinking Workshops

Printify

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2 years 2 months

UX Researcher

April 2019 - November 2019 (8 months)

EU

Printify is a digital platform that connects ecommerce store owners with the worlds leading print on demand manufacturers. Printify allows merchants to digitally create and publish to their digital stores various customized products with their brand assets.

I am responsible for establishing the foundation for Printify's UX research practice and supporting the product teams.

The primary focus is on building out a deep customer understanding focusing on Printify's Top merchants and their needs by creating personas, identifying pain points and product opportunities,

Additionally, I work with the UX designers to ensure that there is an accurate understanding of core merchant expectations for all new features and experiences, to reduce risks in the development cycle. Product Manager

October 2018 - April 2019 (7 months)

Working as a Product Manager at Printify on our core platform team. My team of 7 people works to design and develop our platform to continue to meet the needs of our merchants.

I am responsible for ensuring that my team is set up for success by knowing all the context around the features we are developing. This includes a clear understanding of the business goals, the merchant needs and expectations and how we determine success.

UX Researcher

October 2017 - October 2018 (1 year 1 month)

Helping to build the best print on demand marketplace by understanding all of Printify's customers and their needs.

Also helping to design and build internal feedback systems and information flows so that all sources of customer data are not lost and contribute in providing a deep understanding of user needs.

Little Pilots

Founder / Design Researcher

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November 2016 - October 2017 (1 year)

Little Pilots was a pre-seed startup with the goal of fostering meaningful professional exchanges between traveling professionals and local students looking to explore new careers. I was responsible for user research and prototyping in order to find product market fit, marketing and proof of concept web development, social media, and business development. Over the course of a year multiple interviews were conducted with students all over the world to get an understanding of their professional development while in university and with professionals in various fields such as Computer Science, Engineering, Web Development, Journalism, Travel, and HR. Different digital prototypes were made and various business models were explored and ideated on.

Eventually, the concept was set aside as a proper form of monetization outside of HR functions was not determined and no other clear product market fit was found. Although the need for more meaningful interactions in mentoring and personal development is still clearly visible.

MediSolutions.

Research, Community and Content Manager

June 2015 - September 2016 (1 year 4 months)

MediScripts was household name in the medical industry since 1981 being the primary prescription pad provider in the United States and one of the only vehicles for brand communication at the point of prescription. After beginning to see the digital trends in the industry slowly eliminating their business model, MediScripts started to search for new business opportunities in the medical landscape, capitalizing on their established trust and relationships in the pharmaceutical and medical fields. They created an internal innovation team that worked to uncover new product opportunities for the company to pivot to in the new digital landscape as MediSolutions.

As part of this internal innovation team my responsibilities were to use the human-centered design process to understand our various customers including doctors, medical staff and pharmaceutical brand managers, as well as business stakeholders. Using various mixed research methods including interviews, site visits, prototypes, and field observation I generated insights for our internal product development as well as developed the content strategy for MediSolutions' online and offline properties.

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Online properties included: a website, 3 blogs, a newsletter and 2 social media platforms. Offline properties included various external publications and company sales assets.

I worked closely with various internal interdisciplinary teams as well as partners and freelancers in meeting the various needs for MediSolutions' goal of simplifying healthcare.

Omhu Inc

Marketing and Operations Associate

May 2012 - May 2013 (1 year 1 month)

NYC

Omhu was a NYC based startup designing products for daily living. The philosophy of the company was that medical products and devices that are required by the aging, should work to restore dignity to our friends and family instead of reminding them of their sickness and frailty. Our team was tight-knit and small and much of the work was done in partnership with distributed members and agencies. Being a startup, roles were fluid and the work required an interdisciplinary approach and working method.

Up until Omhu was sold to Sabi in May 2013, my responsibilities were to support Omhu’s social media channels and establish partnerships with various industry blogs and influencers and worked with our agency partners to assist with communications and ideation around marketing collateral. I assisted the CEO with business communications, operations, and scheduling. I attended conferences and trade shows pitching and representing the Omhu brand and working on partnerships with other companies in the same space. I worked with our warehouses, distributors, and manufacturers to facilitate the full product life cycle: including managing shipments of prototypes, facilitating communication with overseas manufacturers, ensuring international distributors and local distributors had enough product for sales, and receiving large shipments of product in our warehouse and performing Quality Control operations. Additionally, I traveled around the country to locate potential stores and wholesalers and pitch them the Omhu brand.

Institute of Play, Quest to Learn

After School Design Instructor (Internship)

February 2011 - June 2011 (5 months)

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New York, New York

I worked with a group of middle school kids and other faculty in an innovative afterschool learning environment called Short Circuit that centers around design, technology and art.

• Developed and taught mini courses in Design for middle school students.

• Developed hands-on activities and lesson plans for interactive learning. Aesthetic Center Idea

Counselor, Assistant, and Digital Strategist

January 2002 - February 2009 (7 years 2 months)

New York, New York

Idea is an innovative weekend school and summer camp that teaches children Theater, Art, Design and the Russian language.

• I worked as a counselor leading programs and activities for groups of kids as large as 25 and ranging from ages 6 to 17.

• I worked closely with the creative directors to create and put on various theatrical performances, and to guide the participants in learning roles, learning to embody characters, public speaking, and performance.

• I also worked with the school to create their online presence and to codify their educational philosophy allowing them to communicate their value offering clearly and begin to create an online community on Facebook and their website.

Education

Parsons School of Design - The New School

BFA, School of Design Strategies, Integrated Design · (2006 - 2011) Brooklyn Technical High School

· (2002 - 2006)

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