Social Media Marketing

ANGELA AVERS

LINKEDIN.COM/IN/ANGIEAVERS/ 602-***-**** *****.*****@*****.***

MARKETING LEADERSHIP PROFESSIONAL

ACCOMPLISHED, HANDS-ON PROFESSIONAL WITH AN EXEMPLARY RECORD OF STRATEGIC LEADERSHIP IN MARKETING AND OPERATIONS ROI ACROSS MULTIPLE INDUSTRIES.

PROFESSIONAL EXPERIENCE

Assistant Vice President - Marketing 2013 – PRESENT AERO FEDERAL CREDIT UNION – GLENDALE, AZ

Oversee B2C marketing strategies including providing guidance to leadership on marketing policies and practices, market analysis, business and product development, employee communications and oversee the marketing budget. Develop communication strategies and execution for members and prospects at targeted touch points while increasing branch visibility.

• Spearheaded the creative strategy to rebrand and trademark a now 64-year-old company across all marketing platforms.

• Implemented an MCIF platform for marketing analytics and automation programs, increasing overall product performance. 2020 results show increases over 2019 of 196% in new product accounts, generating

$85 million (201%) with an average 154% in margin ROI. Each dollar spent generated $16.39 of direct margin.

• Led redesign of AEROFED.net corporate website to better represent the brand, increase relevancy to key target audiences (ADA compliant), showcase benefits of products and services, increase inbound inquiries for revenue generation from prospects and current members, and attract employee talent.

• Built a strong digital marketing platform creating inbound traffic leads generating new business, which includes social media, Google Ads, digital billboards, digital audio, and reputation management, bringing in

$1.4 million (177%) in new loans, $1.1 million in new deposits (1,000%), and 112 new members (106%) in 2020.

• Prepare and present strategic planning marketing initiatives to the Board of Directors and executive staff.

• Developed a successful social media marketing platform showing continued YOY Facebook audience growth with over 8,100 followers reaching over one million people annually.

• Led and executed a multi-service product launch generating fee income of over $200,000 per year.

• Supervise and manage remote employees to collaboratively plan and execute overall marketing strategy for promotional, branding and lead generation activities.

• Added Reputation Management to 2020 digital platform as well as trained and educated staff on benefits of Google Reviews. Results were 247 reviews, 5.0/5 avg rating, with a reputation score of 832 (Industry Avg. is 356 and Best in Class is 871).

Marketing Manager 2011 - 2013

CBIZ MHM, LLC - PHOENIX, AZ

• Researched and recommended revenue enhancing B2B marketing programs, events, sponsorships, website and thought leadership activities locally to support national marketing efforts.

• Directed local office’s strategic marketing plan, budgets, proposals, business plans, and speakers for business development opportunities for 12 partners in the firm.

• Spearheaded an awards program earning three awards in 2012.

• Responsible for overseeing and implementing business development CPE accredited programs creating brand loyalty and client retention increasing attendance 50-65% in the first year.

• Drove local office social media marketing efforts increasing membership by 80% in the first year.

• Led local client satisfaction meetings and championed the national survey process. The national survey delivered a 28% response rate overall and locally a 215% increase in response rates from the previous year.

Marketing Manager 2007 – 2010

INFOCOR – GERMANTOWN, WI

• Responsible for overseeing and implementing B2B marketing projects, products, proposals, pricing, quotes and contract negotiations for sales and leadership team.

• Spearheaded the company’s annual client event through vendor sponsorships totaling $30K in three years with a 112% collection rate remaining under budget and increased attendance another 47% the following year.

• Controlled the marketing budget and marketing development / coop funds saving $200K in 3 years maintaining 105% in collection rate.

• Marketed educational programs for training institute workshops increasing attendance by 125% in 8 months followed by another 93% increase a year later.

• Led the branding initiative for two company websites and assistive technology product including marketing collateral, website content and attended tradeshows for three market segments. Project Manager 2005 – 2007

TRADE PRESS MEDIA GROUP – MILWAUKEE, WI

• Created a branding strategy for a new B2B marketing product including a web site and collateral to drive sales.

• Successfully recruited C - level professionals with an 80% show up rate for each focus group project.

• Led an integrated marketing program for annual tradeshow to drive attendance and sales. Registrations increased 201% and revenue 12% compared to previous year.

• Created content and worked with design/production department on ad creation for media ads, web pages, direct mail, case studies and other integrated marketing channels for internal products while working under tight deadlines.

• Tracked and analyzed conference attendees by industry increasing attendance by 124% in first year and marketed post-webinar CD sales which netted $4600 with an 87% increase above registration costs. EDUCATION

Ottawa University, Milwaukee, WI – 2001 - Bachelor of Arts - Marketing & Communications, Graduated Cum Laude

SKILLS

Strategic marketing and planning, leadership, branding, business development, WordPress, multi-channel marketing, management, vendor management, MCIF, B2B marketing, B2C marketing, product development, product marketing, social media marketing, digital marketing, SEO, Google AdWords, Google analytics, event management, trade shows, marketing budgets, focus groups, email marketing, project management, market research, trademarks, websites, marketing communications, event planning, client relationships, surveys, marketing automation, web design and content management, supervisor, remote employees, training and development, employees, corporate strategizing, sales, audience development, paid marketing, targeted advertising, reputation management, radio advertising, billboard advertising, digital audio advertising, Asana, inbound marketing, lead generation, social media advertising.

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