Kyle Haas

adkr87@r.postjobfree.com • ** W. Huron Street • Chicago, IL 60654 • 708-***-****

Associate Director, Branded Content (October 2019 – present) Supervisor, Branded Content (March 2017 – September 2019) Spark Foundry Worldwide • Chicago, IL

Client: Starbucks (2017 – present)

• Day-to-day Content lead, overseeing strategy, creative production, activation and reporting for all custom content partnerships across the Retail (QSR), Coffee at Home (CPG) and Loyalty (Mobile App) business units

• Responsible for leveraging $150MM+ annual media budgets to support ongoing media campaigns with custom activations (typical budget ranges of $500M-$2MM per program); executions span from TV integrations to talent deals, custom printed publications, influencer programs and an array of social/digital consumer-first content

• Championed award-winning work, including “Starbucks Theater,” an integration into CBS’s The Late Late Show with James Corden for Starbucks holiday campaign, which outperformed late night benchmarks and led to Starbucks ad performance lifts of +450%, ultimately winning AdWeek Media Plan of the Year 2017

• Lead Upfront negotiations for Starbucks, working closely with Video and Strategy counterparts to unlock custom partnerships as part of the client’s annual linear investment Client: KAO Corporation, including Biore, Jergens, Curel, John Frieda and Bio-Oil (2018 – present)

• Serve as lead Content strategist across inter-agency teams (IAT), developing communication and messaging frameworks for brand’s seasonal and innovation campaigns across paid, earned and owned channels

• Negotiated $12MM of print media that drove over $800K in savings and added value including customized events, local sampling programs and first-to-market integrations

• Oversaw the strategy and creative development of John Frieda’s owned social content including Facebook and Instagram

Additional Details & Responsibilities

• Oversee a team of Supervisors, Senior Associates and Associates, providing guidance and support to foster growth and creative thinking across a variety of marketing disciplines including content strategy, media, business affairs and more

• Manage and collaborate closely with brand leads, cross-functional teams and agency partners to bring creative campaigns to life through an omni-channel approach

• Analyze consumer and market trends to inform target audience insights, leading to the development of creative messaging and custom assets

• Participate and present in new business pitches, building strategic communications recommendations

• Guide programs through legal process and ensure all deliverables meet agency and client legal and regulatory requirements

Senior Account Executive (February 2016 – February 2017) Account Executive (November 2014 – January 2016)

Assistant Account Executive (August 2013 – October 2014) Motion Agency • Chicago, IL

• Served as the day-to-day client lead across a number of CPG, B2B and entertainment brands including like Hefty, Feld Entertainment, and Michael Best & Friedrich providing strategic oversight on media relations, partnerships, and event coordination

• Mentor and develop junior staff members on projects, creative writing, time management, organization, writing skills, research, and other daily tasks

WORK EXPERIENCE

Strategic communications planning & execution • Expert in verbal and written communications • Extensive production experience • Strong history of client relationship management • Strategic partnerships • Creative development • Cross- channel media planning and buying • Vendor relationship management • Legal compliance and contract negotiations • Strong familiarity with key Media & PR tools including MediaBankOX, Prisma, Cision • Data & insight development • Copywriting • Proficient in Microsoft Office • Press material creation • Event planning & execution • Media relations

Bachelor of Science, University of Iowa, Iowa City, IA August 2009 - May 2013 Major: Communication Studies

GPA: 3.5

PRSA Chicago Skyline Award 2015-2016

• Nonprofit Organization / Best of Skyline

Starbucks Coffee Company (Internal) 2018

• Scrappy Hustler Award

QUALIFICATIONS & SKILLS

EDUCATION

AWARDS & RECOGNITION

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