Marketing Manager, Media Management, ATL, BTL, Media Buying, PR

SHYAMAL RAKHASIA

+91-829-***-**** *********@*****.*** Thane, Maharashtra, India

MARKETING MANAGER

Experienced & result oriented Marketing professional with the ability to lead marketing team & develop, execute and improve marketing performance. A devoted and hard working resource with the ability to motivate team to deliver optimum results.

KEY SKILLS

• Brand Building • Campaign Management • Innovative • Team Management

• Brand Affiliation & Partnerships • Leadership

PROFESSIONAL EXPERIENCE

Litolier Properties Holdings Pvt. Ltd. Nariman Point, Mumbai Marketing Manager – Property

Litolier is a diversified group with presense in Real Estate, Construction, Hospitality, Lighting & Marble industries. Channel Development & Management

Developed dealer network by developing and implementing online marketing strategies and personal promotions

Implemented market intelligence procedure to keep a close watch on the surrounding condition and accordingly implementing corrective actions

Personally taken care of each lead / inquiry to ensure maximum site inspection for each property

Developing relations with IPCs and local dealers around the targeted locations Client Servicing

Managed current clients by personally addressing their concerns with the management and implement appropreate solutions

Meeting clients on a regularly to ensure smooth functioning for the client

Managing client queries and maintaining the relationship to ensure smooth operations Vendor Management

Developing and managing the vendor network to perform verious activities that enhances the client satisfaction

Offering cost effective and quality solution to each requirement with help of quality vendor Billion Squarefeet LLP Goregaon, Mumbai

Marketing Manager (Head - Marketing) Sept 2017 - June 2019 A real estate start-up that bridges the gap between developers and customers by adding value for each group. Lead Generation

Have been successfully profiling various projects by strategically implementing Communications, PR, Advertising, Digital & BTL strategies

Enhancing the campaign performance by effectively managing CPL (Cost Per Lead) without compromising the lead quality

Effectively managing the leads at various stages of CLM (Customer Lifecycle Management)

Improving Lead Conversion Ratio to ensure optimized ROI

Plan, execute and control the activity budgets and take necessary actions when needed

Enhancing CP network to optimize the lead generation Team Management

Leading the team of 12 subordinates for various marketing needs

Effectively managing various vendors for different activities

Staff Training & Development for skill enhancement Client Servicing & Acquisition

Preparing and presenting various plans to clients at various stages starting from acquisition

Coordinating with clients for development of various collaterals and campaigns

Developing MIS and keeping concerned people updated on timely basis

Managing client queries and maintaining the relationship to ensure smooth operations The Silvexity Group BKC, Mumbai

Sr. Manager – Marketing & Communication Feb 2011 – Aug 2017 Silvexity group is one of the leading group with presence in Real Estate, Hospitality & Wellness industries. Brand Launch

Launched the biggest affordable housing company – “Xrbia Developers Pvt Ltd” as a member of strategic markeing team

Launched couple of projects undert the brand XRBIA for the span of 2 years while working with Silvexity Group as a Stragegic Marketing Consultant for XRBIA

Mangaed the budget of INR 16 Crore for the brand launch and about INR 2 Crore for various projects launches

Managed PR, Advertising, BTL and ATL for Xrbia brand from November 2015 to August 2017 PR & Communications

Effectively implemented crisis management strategies and could change the reputation of the company in media

Optimized positive media coverage to 3 times and effectively stopped negative publicity in media

Managed to highlight company as pioneer in social housing project in international media that helped in winning UN Habitat Award

Advertising

Planned & executed media strategy within allotted budget to ensure media presence for entire group companies

Served as sales support with lead generation initiatives, marketing collateral management, ATL and BTL management

Increased the leads by 25% with the same budget by effective advertising planning & negotiations Brand Affiliation

Effectively initiated and generated Barter business worth 60 Lacs in a financial year.

Set off barter media deals to ensure higher visibility and brand awareness

Managed the marketing activities for Discover Resort (a hospitality Division) and Bourn Again Clinic (Wellness Division) of the company to increase the footfall and brand visibility CLEA Public Relations Pvt Ltd Mahalaxmi, Mumbai

Communication Consultant Sept 2007 – Jan 2011

CLEA is one of the leading PR agency managing communication for many corporate in India.

Solely responsible for managing entire external communication of Hinduja Hospital, Hinduja Ventures and Gulf Oil

In a span of 6 month, could increase the SOV to 30% by emphasizing on featuring various departments and key doctors

With outstanding performance, agency received excellent feedback from clients on various occasions

Became the only employee that received promotion with 50% increment within 6 month from the date of joining

Additionally headed the media relation team for sports beat media ICOMO Advertising (I) Pvt Ltd Andheri, Mumbai

Sr. Media Executive Dec 2005 – Aug 2007

To manage entire media processes starting from Media planning, Scheduling, Space/Spots Booking, Releasing, and Media billing

To suggest effective media mix for all the campaigns of the client including TV, Press & Out-Door advertisements within the budget

To work in line with marketing team of Shri Hi Tech Clinic and IMS Learning Gujarat Samachar Lower Parel, Mumbai

Sr. Media Executive July 2003 – Nov 2005

Job responsibilities are to service the agencies and clients to build friendly relation with them and increase the volume of advertisements and maximize the revenue for the company

To help in scheduling as well as manage Jr. Executive in the Company

To provide comparative analysis of advertisement volume to the top management EDUCATION

BBA - Marketing Grade – B+

Bosamia College, Saurashtra University May 1998 – Apr 2001 Jetpur, Rajkot, Gujarat

Among top 15 percentile of the class

MBA Grade – B+

R. D. Gardi Institute of Business Management, Saurashtra University June 2001 – May 2003 Rajkot, Gujarat

Awarded as the best student for initiatives undertaken PROJECTS

VOLTAS PVT. LTD. - “To understand the need and preferences of consumers and trade channel”

GOPAL DAIRY – “To check the awareness level of people about the various products of the GOPAL DAIRY at Rajkot by doing the market research”

ADDITIONAL INFORMATION

Computer Skills - MS Office, Net savvy, Proficiency in Presentation skill Languages – English, Hindi, Gujarati, Marathi

Address – B-301, Gaurav Residency, Phase 1, Beverly Park, Kanakia, Mira Road – East, Thane - 401107

Maharashtra, India

Nationality – Indian

Age – 39 Years

Religion - Hindu

::: THANK YOU :::

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