Social Media Marketing

Xiaotong “Fiona” Han

*** * **** **, ********** MA 02019

+1-617-***-**** ********@*****.***

SKILLS

• Excellent team leadership skills in managing multi-lingual/cultural teams across admissions and marketing

• 5 years of experience in strategic marketing, student recruitment, admissions, and customer relationship management

• Advanced skills with MS Suite and Photoshop

• Languages: Fluent in English and Mandarin

EDUCATION

Clark University, Worcester, MA

M.S. in Professional Communication, GPA: 3.76 May 2013 Cambridge College, Cambridge, MA

B.S. in Management Studies, GPA: 3.90 January 2012

WORK EXPERIENCE

Marketing & Admissions Officer

Yew Chung International School of Qingdao July 2018 – October 2020 Qingdao, China

• Maintain high profile in foreign community and attend promotional events

• Articles composition for school official website and official wechat

• Identify target markets and develop strategies to communicate with them

• Assistance on preparing and managing marketing plans and budgets, as well as researching and planning advertising campaigns

• Conduct individual campus tours for variety of potential applicants, serve as first impression and point-of-contact throughout the application, admission and orientation process, manage high volume of applications, prepare customized tours and individualized follow-up, manage candidate expectations, convey admission decisions

• Host interactive group information sessions to introduce school's philosophy and program to generate interest in applying for the school

• Analyze enrollment numbers, strategize with a team to reach and exceed school enrollment targets

• Generate and follow up on potential leads at external marketing events

• Produce reports to monitor results

Marketing Supervisor

Shanghai United International School Gubei Campus October 2016 – June 2018 Shanghai, China

• Create fresh and up-to-date web content on school official website

• Write and generate WeChat posts with school related news

• Assist to the director of “Creativity & Culture” in compiling media plans

• Work directly with LittleStar, Jingkids, Shanghai Daily and Shanghai Family magazines to publish school related news

• Knowledgeable in Adobe Photoshop and InDesign and create a variety of advertisements

• Update the school calendar with current and upcoming school events and activities

• Organize all the school events and trips and promote them through social media

• Assist in maintaining and updating admission records and files and compiles admissions reports as directed

• Provide assistance with student interviews, admission publications, and information sessions

• Participate in all recruitment events, school fairs, and exhibitions

Business Manager

Shanghai Carena Catering Company July 2015 – September 2016 Shanghai, China

• Assist with general manager to communicate with customers and suppliers

• Provide written translation and instant interpretation

• Plan and schedule appointments, interviews and meetings

• Developing the catering marketing strategies and plans on Western International School of Shanghai

Communications Specialist

Grace Chapel January 2015 – May 2015

Lexington, MA, USA

• Write and edit content for weekly e-newsletters

• Assist the Director of Communications in Communication-related jobs

• Collaborate in cross campus communication projects with Team Coordinators and other staff

Senior Corporate Trainer February 2013 - January 2014 Legacy Marketing of Boston

Boston, MA, USA

• Built strong relationships with clients including Verizon, Staples, and AT&T

• Managed a team of ten employees and developed a strong team work ethic

• Received “Top Leader” certificate recognizing leadership skills

• Trained and facilitated promotion of five account executives in one month

• Interviewed 50 candidates during three round interview process for full time positions

• Managed and implemented all marketing and advertising initiatives as directed by clients

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