Marketing

COURTNEY DOSS

**** **** **** **** *******, NC ***25 336-***-**** ************@*****.***

A marketing and promotions professional with over twenty years’ experience developing and executing retail promotions and point-of-sale materials for a national apparel brand, distillery & wine importer.

Organized

Creative

Works Under Pressure

Team Player

Problem Solver

Trade Shows/ Events

Point-of-Sale/Promotional Products

Sourcing

Budget Management

Strong Work Ethic

WORK EXPERIENCE

PACIFIC HIGHWAY WINES GREENSBORO, NC

MARKETING & OFFICE MANAGER 05/2017 - 08/2020

A dedicated import & sales platform built to offer a route to market in the US for our valued partners.

Sales and Marketing Support

- Supported Sales Team requests for branded sales tools through to execution/delivery.

- Worked with designers, producers, and printers to develop tools for the sales team - on schedule/on budget.

- Worked with VP Brand Strategy & Communications for annual marketing calendar, brand promotional programs & incentives; develop schedules, tools, delivery and reporting.

- Managed all sales, marketing and communication tools on company Share Point, DropBox & website.

- Managed company organizational chart, contact sheets and anniversaries/birthdays.

Communications Support

- Website management and content updates across web and social platforms.

- Managed wine submissions to national media outlets.

- Assisted in creating/maintaining branded press kits.

- Collated branded images/video content to help create branded communications tools.

- Managed and update contact lists on company DropBox (PHWS, vendors, media, distributors, etc.)

- Managed and update all press and marketing information on company DropBox

Operations Support

- Processed sample orders - Process employee orders

- Review, code and enter 3PL logistics invoices from Western Wine/Western Carriers, including billing back charges to distributors/suppliers where appropriate.

- Assisted operations manager in securing freight quotes

- Managed relationships with freight providers

Other Office Support Services

- Managed relationship with office landlord

- Coordinated office events on an as needed basis

- Placed office supply orders

- Managed POS storage area and wine storage area

PIEDMONT DISTILLERS INC. MADISON, NC

MARKETING MANAGER 1/2013 - 5/2017

First legal distillery in NC, maker of Catdaddy Spiced Moonshine, Midnight Moon Moonshine, and Method and Standard Vodka.

- Provided marketing leadership to ensure effective decision making for the brand.

- Worked with SVP of Marketing to understand opportunities for the brand and initiate projects.

- A key contributor to annual strategic planning for marketing.

- Effectively managed and mentored subordinates.

- Managed new labeling and ticketing projects for all PDI brands.

- Managed all social media pages for Midnight Moon (includes daily posting and reporting).

- Acted as Brand representative in consumer interaction, satisfaction and complaint resolution via email, social media and phone communications.

- Worked closely with Sales team counterpart to develop and execute Trade marketing tactics for the brand, as needed for successful completion of projects.

- Developed and managed Brand Standards Website for Sales and Trade use.

- Managed projects to ensure they are within approved budgets.

- Worked with Brand’s external agencies, such as: PR, Media Planning/Buying, Interactive Creative Agency, Brand Creative Agency and Event/Music Marketing Agency as needed to manage projects.

- Ensured consistency of Brand’s marketing communications including branding, consumer and trade public relations, advertising, events, off-premise, on-premise, social media, interactive/web as needed for successful completion of projects.

- Created Shopify Website for all consumer merchandise.

- Managed and fulfill all consumer orders from the on-line Shopify store.

VF CORPORATION GREENSBORO, NC

MARKETING SPECIALIST 10/2004 – 10/2012

A $9.5 Billion consumer products corporation with brands involving Wrangler, Lee, Timberland, The North Face, Nautica and Vans.

- Developed and executed retail promotional strategies for Wrangler’s Western Specialty Channel of distribution comprising 3,000+ retailers nationwide.

- Served key retail accounts including Tractor Supply, Academy Sports and Outdoors, Cavenders, Sheplers and Menards.

- Managed an annual marketing budget of $10 Million.

- Provided creative direction and oversaw the production of promotional and point-of-sale materials both from in-house and outside vendors.

- Worked directly with key accounts to customize promotional POS to their specific needs.

- Created and updated an Excel spreadsheet to coordinate timing and distribution of POS materials.

- Interacted with the Director of Procurement to identify and select vendors / supplier resources.

- Managed special projects including the “Wrangler Retailer Premium Program”.

- Worked closely with Sales in developing premium gift items that resonated with consumers.

VF CORPORATION GREENSBORO, NC

MARKETING ASSISTANT 03/2000 – 10/2004

A $9.5 Billion consumer products corporation with brands involving Wrangler, Lee, Timberland, The North Face, Nautica and Vans.

- Worked on preparing for and staffing key annual trade shows showcasing Wrangler products to Equine (Horse) Breeders/ showers and rodeo enthusiasts.

- Developed and activated Equine sponsorships (example: American Quarter Horse Association) and events showcasing the Wrangler brand.

- Assisted with logistics / operations for Wrangler-branded booths and event displays.

EDUCATION

University of North Carolina at Greensboro

B.S. Textile Products Marketing and Design

- Worked full time while attending school full time.

SKILLS

-Microsoft Office

oExcel

oWord

oPowerPoint

-SharePoint / DropBox

-Adobe Suite

oIllustrator

oInDesign

oAcrobatic Reader

-Social Media

oLinkedIn

oFacebook

oInstagram

oTwitter

-Constant Contact

oEmail Marketing

oNewsletters

-SquareSpace / WIX

oWebsite Building

oMaintenance

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