Social Media Marketing

* ****

NATASHA HARDIN

**** ********** ** *********, ** 61011 815-***-**** ******@*****.***

PROFESSIONAL HIGHLIGHTS

Top-performing Marketing Leader with a strong skill set developed through progressive experience in manufacturing industry for North American and EU companies. Proven track record of growing business, building brands, advancing missions and streamlining processes. Thorough understanding of the manufacturing business environment of global markets and players

Skilled in aligning marketing strategies to support organizational vision and growth in an ever-changing business environment

Global perspective and proficiency in five languages; licensed interpreter/translator PROFESSIONAL EXPERIENCE

Integrated Marketing Manager Nov 2020-Present

H.B. Fuller, Saint Paul, MN

Worldwide leading provider of the industrial adhesives, sealants and specialty chemical products

Working in the TEC® Construction Adhesives division, develop and execute digital and traditional marketing strategies that increase brand awareness, drive product interest and support sales efforts

Heavy focus on Digital Marketing, design, monitoring and executing integrated marketing plans and digital tactics to support flooring adhesives product line growth and new product launches

Analyze and report on programs and campaigns and continuously develop plans to improve results based on key learnings

Start to finish development, launch and management of the new Parabond resilient adhesive line website

Organize, write and distribute messaging, content via the most effective channels, including Social Media, Blog and YouTube

Create and execute digital advertising plans to support product goals

Develop and implement point-of-sale merchandising for both wholesale and retail channels Marketing Manager 2017 – May 2020

Hennig, Inc., Machesney Park, IL

Leading global manufacturer of machine protection, chip management and filtration systems with multiple locations across EU, Asia, and South America

Lead Marketing Strategist. Facilitated and formulated long- and short-term marketing planning initiatives, that coincide with company’s vision, core values and key business and strategic objectives

Identified, analyzed, and translated product, brand, Voice of Customer (VoC), and competitor information to frame and solve business problems and build effective marketing plans:

Conceptualize and implement Global Brand Insights and Strategy

Build up brand consistency and guidelines (Design Style Guide, product tags, trademarks etc.), marketing competencies; establish Subject-Matter Expertise and responsibilities.

Drive collaboration and engagement of cross-functional teams of engineers, product managers, field sales and global affiliates to generate effective product-specific messaging that deliver business results (technical product-specific content, production of renderings, videos, Blog case studies, Expo product displays, etc.)

Implemented website optimization tactics that delivered significant improvements in targeted site traffic, click- through rates and CTA response. Deployed social media engagement reporting tools on identified metrics

Created and optimized marketing assets that increase awareness, effectiveness, and lead generation:

Effectively developed, wrote, and mapped educational product and industry Content to target buyer personas across all channels, which supported strategic business initiatives and increased followers, reach and engagement.

Ongoing support and improvement of the lead generation, follow-up strategy and post-show lead nurturing for multiple key exhibits, such as IMTS

Effectively collaborated with an agency-partner in SEO campaigns strategies and PPC analytics & measurements with a critical focus on quality. Developed and managed annual SEO & PPC budgets. 2 Page

Planned, organized, and oversaw all exhibits for the company in the national and international trade shows (IMTS, FABTECH, EMO-Hannover). Initiated and applied creative Expo dynamics, contributing to Hennig’s success at IMTS 2018, which was the best exhibit in company’s history Marketing Content Manager 2016 - 2017

Advanced Machine & Engineering (AME), Rockford, IL and HENNIG, Inc, Machesney Park, IL AME - Leading manufacturer of work holding components, metal cutting solutions and machine tool design HENNIG, Inc - Leading global manufacturer of machine protection, chip management & filtration systems and facility safety

Full Marketing Management responsibility for both sister companies, AME and Hennig, Inc, North American and international locations. Reported directly to the President and CEO.

Developed and articulated effective marketing content strategies, that provided impact, were executable, easily communicated and financially supported

Monitored and managed marketing communications programs and activities within budget constraints while understanding the fundamental aspects of financial performance

Built and maintained a consistent corporate image throughout all product lines, new product launches, promotional materials and events for both companies and overseas partner companies

Partnered with cross-functional teams to create and optimize marketing content assets that increase awareness, effectiveness, lead generation and conversions

Planned and oversaw all advertisement and promotional activities, including print, direct mail, web, social media to achieve sales and marketing objectives for Hennig and AME’s products and services. Continually evaluated and applied knowledge of the effectiveness (share impact/ROI) and efficiency of promotional tactics. Reduced advertising spending by 30%.

Created functional Inbound strategies, based on specific objectives:

Produced quality content (Blog, Social Media, print ads and collateral) for both companies

Established and administered social media corporate accounts (LinkedIn, Facebook) for both companies and increased followers by 25%

Continually analyzed targeted keywords and prepared reporting, using Google Analytics platform to optimize successful SEO campaigns and improve search engine ranking

Managed annual marketing budget to support marketing infrastructure

Planned and managed all aspects of industry Expos for two companies. Established and managed vendor, contractor and agency partnerships

Marketing and Sales Manager 2010 - 2016

Ingersoll Cutting Tools, Rockford, IL

Global market leader in metal cutting tool manufacturing, a Berkshire Hathaway company Reporting directly to the President, developed sustainable, scalable marketing solutions for Ingersoll Cutting Tools North America, EU and Mexico businesses

Drove initiatives to produce measurable results: product and brand growth, digital and web marketing, direct marketing, insight messaging (Qwik Cuts and MySales)

Project-managed creation, innovation and implementation of integrated communication strategies, tactical plans and initiatives, aligned to the company’s strategic objectives to:

Reinforce Ingersoll’s reputation as an industry leader

Advance brand and go-to market messaging

Promote Ingersoll’s unique value proposition, tailored to each customer

Identified customer/distributor needs to provide a desired level of support

Crafted high impact marketing and communication packages and support materials to successfully launch and support assigned products and maximize branding efforts

Managed national and international trade shows, events. Planned annual calendar of events, exhibitions, product seminars and sales meetings.

Collected, analyzed, and qualified show leads by focusing on developing loyal customer base for strategic advantage 3 Page

Marketing and Sales Specialist 2008

LiquiTech, Inc, Lombard, IL

Manufacturer and distributor of water cleaning and disinfection systems

Reinforced company’s brand through internal and external communication programs

Assisted Engineering team in creating customer proposals; prepared effective presentations to promote the company’s products and services to the end users

Developed marketing initiatives to meet the company’s goals and objectives, targeting healthcare, hotel, resort and food manufacturing markets and to maintain a sustainable competitive advantage in water disinfection business Professor of English 1998-2002

Ternopol State Music College, Ternopol, Ukraine

Taught English as a second language to advanced college students, majoring in musical studies

Developed a culturally and academically filled language curriculum and created new teaching approaches to motivate students to learn a foreign language. Received Excellence in Teaching Award (2000, 2002). EDUCATION

Rockford University, Rockford, IL

Master of Business Administration (MBA)

Marketing

Hnatyuk State National Pedagogical University

Ternopol, UKRAINE

Bachelor of Arts (BA)

English, minor in German

HubSpot Academy Inbound Certification

Expires October 2022

CORE COMPETENCIES:

B2B and B2C Marketing

Marketing Automation (Pardot, Marketo)

CMS (MODX, Umbraco)

Google Ads

Google Analytics

CRM (Salesforce)

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Adobe Creative Cloud (InDesign, Photoshop)

Campaign Execution

Lead Nurturing

Corporate Marketing Strategy

Project Management

Content Strategy

Branding

Promotions

Digital Marketing

Event Management

PR Management

Copywriting

Collateral Development

Budget Management

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