Sales Marketing
Resume:
Allmann Natallia (nee Haliatsina)
********@****.**
natasha.golatina (Skype)
near Mainz (Germany)
November
2017— today
Get CRM
http://getcrm.ru/
Business consultant for CRM & BI & Digital
1. Development of CRM. Recommendations to clarify the functional requirements for the loyalty system CRM & system analytical reports BI. From business base modeling, process analysis, process design, functional specification, prototyping to decision making.
2. Support within system configuration & deployment (CRM, BI, Marketing Automation). Participation in testing of client interaction points (website, mobile application, e-mail, e-commerce, call-center).
3. Strategy of development of CRM. Including marketing companies, customer lifecycle, BI, communication (app, e-mail, SMS, chat bot, MMS etc.), research, IT infrastructure development.
4. Generating demand from outbound/inbound. Analysis of the requirements of key Stakeholders.
5. Co-brand projects for B2C, B2B & E-commerce. Including emission of Pre- paid cards, technical realization, customer segmentation & reports. 6. Search for optimal IT/ business-solutions & determining relevant facts / KPIs. Jull 2013 —
October 2017
Gazpromneft (Saint Petersburg)
www.gazprom-neft.ru
Head of direction loyalty programs (CRM) (segment Oil) 1. Management of the loyalty program Russia «Нам по пути» Gazpromneft. During my leadership: number of participants 8,4 million customers (+43%), share of sales 83% (+ 21%), costs per customers -47%. 2. Implementation of 6 CRMs projects (Oracle Siebel) for Gazpromneft (in Russia, Kazakhstan, Kyrgyzstan, Tajikistan, Serbia in December 2015; Bosnia, Bulgaria Bel December 2015). Including business requirements, technical requirements, testing, investment model, migration of customer-date for Russia
(more than 2 billion transactions & 7 million customers date), websites, applications & chat bots. https://www.gpnbonus.ru/, https://www.gpnbonus.ru/kz/, https://www.gpnbonus.ru/kg/, https://www.gpnbonus.ru/tj/, http://www.sanamanaputu.rs/, http://www.snnp.bg/
, http://www.zajednonaputu.ba/
3. Development personal offers for customers (more than 200 offers every month), personal communication (app, e-mail, SMS, chat-boat, MMS etc), segmentation (Big Data, SQL). Including creation of marketing campaigns, execution, analysis & ROI.
4. Development of national & international marketing strategies. Including KPIs, customers, marketing, customer lifecycle, technique, types of payments, e- commerce.
5. Co-brand project with Gazprombank & Master Card on the use of debit & credit cards for the loyalty program of Gazpromneft. Including technical implementation, data exchange with the Bank, mutual settlements, promotion & increase of the customer base (more than 750 000). www.gazprombank.ru/personal/bank_cards/cards/67365/ 6. Development of projects on exchange of client bases with banks. Including co-brand actions, investment model, segmentation of customers on the basis of purchases & Id-banking terminals, improvement & development of ITinfrastructure with Visa, Master Card, VTB, Alfa-bank, Sberbank etc. 7. Development, leadership of a high-performance CRM Team & of Project Team for implementation & upgrade CRM.
June 2012 —
June 2013
May 2012 —
June 2012
Alvesta-M (Minsk)
www.alvesta.by
Head of Sales & Marketing (segment FMCG)
1. Strategy of development of 2 areas of the enterprise: own production
(cookies, snacks) & import (tea, candies, sauces, spices). Positioning, pricing, volume of production/ import.
2. Brand management (16 brands, more than 600 SKU). 3. B2B marketing: merchandising, pricing, promotions for customers, prepayment/ deferred payment, program loyalty for retail chain. During my leadership: increase in turnover +5%, reduced inventory balances – 6%, profit
+7%.
4. B2C marketing: ATL/BTL, publicity.
5. Budget, analysis of financial & economic performance, reduce costs, increase profit.
6. Optimization of business processes. Creation new structure Sales & Marketing
Svyaznoy (Minsk)
www.svyaznoy.by
Head of Internet Shop (E-commerce)
1. Start-up Internet Shop www.svyaznoy. Project-management of start-up. 2. Business strategy of E-Commerce: business processes/ structure, site & SEO, logistic, prices, trade turnover, inventory, customer lifecycle. 3. Sales-plan, development & implementation of programs to stimulate sales growth, increase of profitability of E-Commerce.
4. Budgeting, analysis of financial & economic performance, reduce costs, increase profit, optimization of business processes. 5. Introduction types of payment: cash, Bank card, installment, credit. September
2009 — May
2012
Gazpromneft-Belnefteprodukt (Minsk)
www.azs.gazprom-neft.by
Head of Marketing, Communications & Network development (segment June 2006 —
June 2009
Oil)
1. Start-up Gazpromneft in Belarus. Creation marketing structure in Belarus. 2. Sales-Plan & provision of the plan, development & implementation of programs to stimulate sales growth, increase of profitability of the retail network. During my leadership: volume of petrol sales +67%, volume of shop & cafe sales +46%.
3. Trade-marketing (sales, action), ATL/BTL, publicity. Including implementation, analysis, budgeting.
4. Network development. Including analysis & strategy for the development of the network, investment model, rebranding & construction of petrol stations, closure of inefficient petrol stations.
5. Implementation & management of CRM. During my leadership: share of sales with customers program loyalty is in Belarus (52%). https://gpnbonus.by/ 6. Development, leadership & development of national Marketing team & of Project Team for implementation & upgrade CRM.
Baltgame (Minsk)
Head of Marketing (segment casino)
1. Analysis of the market. Strategy development & construction. 2. Development of brand "Bonus", definition of market share. 3. Control & increase customers base. Development of programs aimed at increasing & retaining customers. Service standards. 4. Network development in Belarus, find & open new stores. 5. Marketing’s budget. Publicity, action for customers, work with designer & contractors.
6. ATL/BTL, publicity. Organizing, executing & managing marketing campaigns.
Education
Higher
September 1996 –
June 2001
Belarusian state University, Minsk
faculty of philosophy, Department of Cultural studies (corresponds of bachelor) Graduate school
September 2004 –
June 2006
Republican Institute of higher school
graduate student (PhD- corresponds of Master Kulturwissenschaft in Germany) Core skill
language Belarusian, Russian - native
English, German, French
Characteristic Stress resistance, focus on results, quick learner
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