Health Manager

KEITH J. HOBBS

Cell 443-***-**** **********@*****.***

PROFESSIONAL OBJECTIVE

Healthcare professional with 25+ years of administrative, legislative, marketing, government relations, and cultivating business partnerships in the DMV areas. Thought leader with exceptional strategic talent in healthcare business development, marketing, policy, and building pipelines for partnership opportunities.

PROFESSIONAL EXPERIENCE

LHC Group

Baltimore, MD

Regional Director of Business Development

9/2019-3/2020

Responsible for driving the company’s business by increasing revenue, identifying and developing new business opportunities by building and expanding the presence of our brand in the post-acute health care services to patients through its home nursing agencies.

Identify business expansion opportunities and potential partnerships within the region to expand our brand recognition in the market.

Identified and developed the qualified pipeline necessary to achieve new business sales targeting over $5 million.

Managed and supported the operations of the Corporate Office to craft strategic plan, develop roadmaps, and set goals for the region.

Leveraged existing healthcare relationships to accelerate and expand new business opportunities.

Worked with C-Suite team members to develop relationships and help demonstrate how they can improve revenue and margin with our business services and offerings.

Stayed abreast of evolving market trends in long-term and post-acute health care industry to demonstrate our ability to provide high quality services while increasing census.

Maintain a working knowledge of Federal and State regulations and reimbursement (Managed Care, Medicare, and Medicaid) in Maryland and the District of Columbia.

Visiting Nurse Association of Maryland

Baltimore, MD

Associate Director of External and Legislative Affairs

5/2010-9/2019

Under the direction of the CEO and Director of Clinical Operations, responsible for bridging partnerships with physicians and hospital leadership as well as driving business development in the Baltimore and District of Columbia (D.C.) Metropolitan areas and Southern Maryland.

Provided leadership, direction, management of the agency’s external and legislative affairs activities and

programs.

Oversaw government relations/policy development concentrated on physician relationship building, reimbursement, and coalition activities.

Developed public policy agendas and prepare ongoing strategic public policy plans.

Worked closely Federal and State government officials to build collaborative coalitions that drive change and positively impact home health.

Reviewed proposed and enacted legislation that impact home health agencies, and then develop business plans and operational changes accordingly.

Established partnership opportunities with hospitals in Maryland, D.C. and Southern Maryland.

Served as the main legislative contact with the Maryland Health Association and District of Columbia Hospital Association.

Developed strategic partnerships with external customers and represent the VNA of MD at external events

University of Maryland Medical Center – Midtown

(formerly Maryland General Hospital)

Baltimore, MD

Director, External & Legislative Affairs

10/2004-5/2010

Provided leadership, direction, management, and administration of the institution's external and legislative affairs activities and programs. Assisted in the development, review, evaluation, and analysis of legislative provisions to benefit the institution's mission and strategic plans.

Developed and maintained positive relationships with members of the Federal House of Representatives, Maryland State Senate and House of Representatives, and their legislative assistants. Served as intermediary between legislators and UMMC Midtown’s patient services to discuss constituent issues.

Served as a member of the Executive Leadership Team providing input on short- and long-term strategic, management, policy and operational plans.

Monitored, analyzed and tracked legislation and budget initiatives that impacted UMMC Midtown; and kept internal stakeholders apprised of any related bill activity, movement or amendments that impacted the hospital and local community.

Acted as a conduit for constituency issues and customer complaints, received and resolved issues, proactively provided hospital industry information to legislators, and local officials for addressing constituency questions and concerns.

Ensured message continuity, by developing internal and external communications that increased awareness

of UMMC Midtown’s branding, locally, regionally and nationally.

Manager, External & Legislative Affairs

Directed community outreach efforts by developing and recommending strategies to satisfy community health care needs. Developed creative public relations, events planning, and strategic communication media to raise the awareness of the institution's role as a leader in providing high quality community health care.

Worked independently and within a team environment to interface with a wide range of community members, stakeholders, and citizens of West Baltimore to coordinate community outreach activities for the promotion and advancement of hospital programs.

Managed all aspects of the community outreach, including researching and identifying new volunteer opportunities, growing and expanding the program to include new forms of participation, recognition, and engagement.

Developed and executed high-quality community education and screening events, programs, and classes that supported the growth of UMMC at Midtown’s strategic plan and exhibited the hospital’s commitment to the community.

Cultivated and developed relationships with key stakeholder groups, to drive UMMC at Midtown messages consistently through professional networking, presentations at events, electronic correspondence, and verbal interactions.

Oversaw budget and lead fundraising efforts to ensure projects adhered to administrative and finance protocols.

Park West Health Systems

Baltimore, Maryland

Director of Healthcare Support Services

4/2002-1/2004

Directed health care services operations which included: payor contracting, leasing management and operations, marketing and corporate outreach, physician recruitment, contracting and retention, facilities management and fee schedule comparison development..

Mercy Medical Center

Baltimore, Maryland

Director of Managed Care

6/1995-3/2002

Negotiated contracts and recruitment for 150 primary care and hospital-based specialists to increase utilization of institutional health services and its related entities. Managed an annual budget of $1M for institutional properties, which include physician's leasing, building management, and collections.

Prudential Health Care, Plan - Mid Atlantic

Baltimore, Maryland

Director of Network Development

1991 – 1995

Negotiated contracts with physicians and consultants and encouraged them to join the Prudential Healthcare plan. Developed specialty network referral system based on the market needs of primary care physicians.

Analyzed, evaluated and developed ad-hoc statistical reports.

Blue Cross Blue Shield and Care First

1986-1991

Provider Relations Manager, Development Service Representative, Claims Supervisor, Major Medical Claims Examiner

EDUCATION

High School Graduate; College Business Courses (The Johns Hopkins University & University of Phoenix)

AWARDS

Maryland Legislative Aide of the Year 2015, 2016

PROFESSIONAL AFFILIATIONS

National Association Home Health; Maryland Association; Maryland Home Health (2015-2018)

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