Brandon Meuse
Groton, Ct ***** • 860-***-****
***************@*****.*** • linkedin.com/in/brandon-meuse-15511081
. SUMMERY
Developed an extensive network of physician relationships with 9 years in Sales and Marketing combined with 9 years of clinical work in a hospital. Experienced at increasing business for physicians, hospitals, and Hospice. Consistently expanded contact referrals, either working as a team player or alone. Industry experience of hospital systems and sub-specialties of private practices, including knowledge in industry trends. Experienced in cardiac catheter labs, operating rooms, private practices, and hospital settings. Recognized as a high level award winning lecturer. Analyzed business trends, industry competition and identify new opportunities to improve business.
Healthy Addiction, Groton, Ct
Sales Representative/Clinician 06/2018-Present
Provided the public with health and wellness services and products, including healthy foods, sports medicine, educational events, sporting events injury coverage, sports rehabilitation, injury prevention and conditioning. Form affiliations with physicians and health-care providers to deliver a wide range of services and products to clients.
Consistently generated 6-figure lucrative business income
Generated over $350,000 in surgical revenues
Produced $400,000 in referrals to downstream providers
Created marketing materials
Conceptualized award winning program Championship Rounds
Center for Hospice Care, Norwich, Ct
Physician and Community Liaison/Sales and Marketing Coordinator 01/2014-05/2018
Dedicated liaison contact to physicians and hospitals for Hospice. Developed efficient internal and external strategies to positively impact business. Scheduled face to face physician visits. Organized educational lectures, lunch contacts, and health fairs. Consistently found the win-win to increase B2B revenues.
Managed a 200+ physician territory base covering two hospitals and 20+ skilled nursing facilities. Worked with senior administration, hospitalists, and other strategic partners to develop and maintain a referral system
Achieved 10% increase in referrals to Hospice and full bonus within 6 months of hire by identifying new referral sources and maintaining old referral sources
Designed and implemented disease specific programming specific to cardiac, diabetes, and pulmonary physicians to encourage referrals. Outperformed length of patient stay and increased sales
Increased referrals from 950 for FY2015 to 1050 for FY2016
Lawrence and Memorial Hospital, New London, Ct
Senior Sales Representative/Senior Physician Liaison 01/2009-09/2013
Worked on the leadership team directly under the Vice President for Strategic Planning, as part of upper level management. Involved with planning new service lines for physicians and implementing marketing strategies to increase bottom line revenues. Worked with a wide variety of service lines and physicians to create new business models and expand business. Key contributor to identifying shifts in demand and hospital shortcomings and implemented new internal strategies to create change and improve relationships between physicians and the hospital. Proficient in both current and older customer relationship management software systems.
Developed and managed a 200+ physician territory
Visited 30-40 physicians per week, enhanced relationships, conducted sales and educational seminars, and had proven positive impact on service revenues.
Attended and observed Cardiac surgeries, including implanting and changing of stents, pace makers, and defibrillators
Presided over a joint replacement community lecture series, yielding $700,000 in hospital revenue within six months of lecture from physical therapy, surgery, and radiology departments
Promoted a new hand surgeon throughout the general and medical community, attaining 800 new surgical cases by year end
Developed and promoted numerous successful physician based educational events, including a Joint Replacement CME Lecture presented by multiple physicians, and a Nero-surgical Educational Lecture
Recruited 50 physicians to attend L+M’s Cancer Center open house, representing unprecedented physician involvement in a new service line at L&M
Created a physician-based, bi-monthly newsletter that reached 200 physician homes
Directly responsible for multimillion-dollar revenue increases in service lines, including Cardiology, Joint Replacement, General Orthopedic Surgery, Hand Surgery, Neurosurgery, Sleep Medicine, Physical Therapy, Diagnostic Imaging, and Laboratory Services
Realized $1.68 million in the first 10 months of the program, which continues to this day
Achieved revenues of $2.3 million from sleep studies with 1,500 new CPAP machines yielding an additional $3 million in DME sales
Lawrence and Memorial Hospital, New London, Ct
Director, Sports Medicine and Wellness Program 07/2000-01/2009
Created and launched, The Sports Medicine & Wellness Center at L + M, a hospital based sports medicine program servicing both local high school, collegiate athletes, and civil service employees spanning 11 contracts. Worked with financial and marketing advisors to write business plan and worked directly with senior management to prove that financial and business plans were cost effective for my proposal to the Board of Directors.
Developed and operated a hospital-based, medical fitness & wellness facility for high-risk and well population clients
Developed and operated a hospital-based, sports medicine program servicing local high schools, collegiate athletes, and civil service employees which encompassed 11 contracts
Attended and observed Cardiac surgeries, including implanting and changing of stents, pace makers, and defibrillators
Grew direct physician involvement in sports medicine program to 5 orthopedic surgeons and 1 physiatrist practice
Grew sports medicine and wellness programs to 13 employees, directly generating multimillion dollar downstream revenue
Responsible for managing 13 employees, daily operations, budgeting, hiring, and revenue/service referral tracking and reporting.
Education
BS in Athletic Training, Southern Connecticut State University, 1992-1996
Student Athletic Trainer, Men’s Soccer Division III National Champions
Lloyd Barrow Award recipient for Most Outstanding Athletic Training Student
Graduates Studies in Biomechanics, University of Connecticut, 1997-2000
UCONN Graduate Assistant Athletic Trainer, Men’s Soccer Division I National Championship and Final Four
Two-time Big East