B2B Health & Wellness Copywriter
Resume:
Ricardo Moran
****************@*****.***
Work Experience
B2B Health and Wellness Copywriter & Direct Sales Copywriter
San Diego, CA 92105
Interested in copywriting opportunities with a company or organization that has a compelling mission statement.
Please visit www.healthyguycopy.com, my B2B copywriting business website. Other examples of my web copy are at www.ricardomoranwriter.com and www.eartharchitecturedesigns.com
Director of Prevention Programs
Burn Institute - San Diego, CA
July 2017 to May 2020
Supervised four full-time staff and five prevention programs serving 24,000+ San Diego and Imperial County students; 2,000 senior households; 25 youth fire setter program clients; and 2,000 guardians on scald prevention for children.
Managed $100,000+ budgets; recruit, onboard, and train new staff; supervise 20 interns.
Revamped Senior Smoke Alarm program and Safe from Scalds program; designed Youth Firesetter program; and enhanced outreach strategy to reach low-income communities.
Collaborated with external partners to ensure programs’ sustainability.
Designed intern workshops “Success in the Workplace” and “Resume and Interview Skills”.
Regional Manager
Preparedness & Resiliency-American Red Cross - San Diego, CA
January 2005 to July 2017
Created "Prepare San Diego" program and case study to prepare one million San Diego County residents for disasters.
Collaborated with community leaders and elected officials in 6 targeted Prepare San Diego neighborhoods to increase disaster preparedness levels (2014-2016).
Developed Red Cross speakers’ bureau from 2009-2017. Over 700 community groups reached through 40 volunteer speakers.
Managed Pillowcase Project, a K-6th outreach program, that reached 10,000 students from 2014-2017.
Designed youth education puppet show program that served 20,000 students.
Managed 400 outreach events from 2008-2017 to build partnerships in San Diego County.
Supervised 20 AmeriCorps staff from 2009-2017.
Engaged local fire departments, elected officials, and corporate partners to participate in 25 smoke alarm installation events that reached over 7,000 households.
Managed $120,000 budget during fiscal year 2010-2011.
Served as PIO for English and Spanish language media interviews.
US Citizenship Instructor- Grossmont/Cuyamaca Community College District
Grossmont Union High School District - El Cajon, CA
January 2006 to June 2008
Taught English as a Second Language and US Citizenship classes to enhance language skills and in preparation for the US citizenship exam.
Implemented adult learning theories and methodologies for lesson plans.
Education
M.A. in American Studies
Claremont Graduate University - Claremont, CA
2001
B.A. in Political Science
University of Redlands - Redlands, CA
1995
Semester Abroad
University of York
1994
Certifications / Licenses
B2B & Direct Sales Copywriter
August 2020 to Present
American Writers & Artists Institute certified copywriter in direct sales and B2B copy.
Specialty in men's health and wellness.
SKILLS:
B2B and Direct Sales Copy.
Bilingual/bicultural-Spanish speaking
Strong research skills-research using primary sources for master’s thesis
Proficient speaker- Spanish/English, television/radio interviews in San Diego/Imperial Counties
Microsoft Office (Excel, Power Point, and Outlook)
COMMUNITY LEADERSHIP:
President-Azalea Park Neighborhood Association (2013-2014)
Steering Committee- Pop Street Project (2014-2016)
Steering Committee-Maintenance Assessment District (2016-2017)
Volunteer-Rolling Reader-Words Alive (2015-2017)
Volunteer- Poetry Judge-Nebraska Writers Guild & San Diego Writer's Ink (2020)
Board Member-San Diego Writer's Ink. (2020-Present)
HONORS & AWARDS:
Newspaper article: “How Ex-Gays Could be Our Allies” San Diego Update News (2000)
Newspaper article: “Helen Marston: Advocate for Peace and Freedom” San Diego Free Press (2003)
Competent Communicator-Toastmasters International-(January 2001)
“Humorous Speech” District 5 Toastmasters- (September 2015)
Outreach Volunteer of the Year-Words Alive- (September 2011)
Community Spotlight-Senator Ben Hueso newsletter-(October 2011)
Finalist in Children’s Picture Book Mentorship program- We Need Diverse Books (2017)
Short story “Rebecca” published in Willa Cather Review (Spring 2019)
Poetry published in anthologies, "How it Looks from Here" and "Voice of the Plains: Volume III" (Winter 2019)
2020 Writer's Relief Peter K. Hixson Memorial Award- Poetry.
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