Professional Summary

Excellent providing emerging organizations with new business opportunities and strategies to significantly grow revenue. Extensive Sales, Management, Marketing & Counseling experience in the college, education, financial, and business markets. Proven success working in a competitive marketplace, identifying opportunities to increase profitability, as well as broadening and maximizing revenue by creating mutually beneficial, ongoing, personal relationships. Very strong verbal, written and presentation skills.

Entrepreneur & Independent College Counselor 2005 - present

Destination College Success, LLC & College Funding Roadmaps, LLC

Created a full-service college planning firm assisting families nationwide with every aspect of the college application, admissions & financial aid process.

Support families through entire college access and selection process including applications, financial aid, visitations, essays, interviews, appeals, college list creation/finalization and athletic recruiting.

Presenter and key-note speaker at multiple events on various topics such as college admissions, selection, preparation, financial aid, and athletic recruiting process.

Developed, introduced, and managed multiple marketing and partnership initiatives to acquire new customers and achieve revenue commitments.

Applied financial knowledge effectively to assist families with balancing college expenses with overall family goals.

Advised, counseled, and guided families to become educated college consumers so they face the future with anticipation versus anxiety and confusion.

Proven results aiding students and their families in successfully achieving their desired application, admissions, and financial aid results.

Best selling author, College: Making The Complicated Easy – available on Amazon.

Creator of affordable, nationwide subscription service aimed to provide all families access to the guidance and support they desire at a price everyone can afford.

Strong ability to be relatable and provide a calming atmosphere so families can actually enjoy their college admissions journey (motto: Your GPS to College Success).

Effective communicating with families in person and virtually, in group sessions and one-on-one, to provide process, news, strategy, and planning updates as well as answer all questions.

SALES

Proven experience generating and nurturing leads in competitive industries through persistent, courteous follow through and delivering on commitments in timely, effective fashion.

Effective presenting to all levels of management from first line managers to CEO/Presidents.

Adept in business to business, as well as business to consumer markets.

Savvy establishing new relationships and fully developing existing partnerships to maximize revenue to the corporation and value to the client(s).

Successful cultivating and soliciting business relationships to ensure specific goals are achieved.

MARKETING

Significant success creating marketing programs and materials to grow/retain client base and revenue.

Vast experience with online marketing, telemarketing, direct mail, advertising and direct sales.

Designs and measures specific program metrics to ensure accurate results are obtained and opportunities to improve are recognized for future implementation.

Proficient training and motivating sales channel(s) and support teams as well as developing necessary collateral to maximize channel effectiveness.

Solid capacity to create, develop and implement programs designed to appropriately present desired image and maximize opportunities to achieve target results.

MANAGEMENT

Consistently utilizes strategic, creative thinking to produce results and exceed objectives.

Provides effective leadership to diverse teams maximizing overall team performance and effectiveness.

Comprehensive project and multi-million-dollar budget management skills to successfully meet aggressive timelines and initiative goals.

Demonstrated ability to effectively manage complex tasks on a financial, legal, budgetary and/or accountability level.

Self starter effective in motivating teams and individuals to accomplish objectives.

Corporate Experience Highlights

AT&T (13 years), Raritan Computer and Guardsmark Security (2 years) 1990 - 2005

Expanded electronic customer relationship designing marketing programs to direct behavior toward e-commerce. Programs included direct mail, bill statement inserts, bill messaging, email campaigns and multiple Internet communications.

Increased profitability of the customer service delivery and maintenance process by $3M year.

Established partnerships with various external companies including, but not limited to, Bank of America, MasterCard, Visa, America Online and Amazon, negotiating terms to achieve mutual corporate sales and revenue goals.

Created, introduced, and managed multiple marketing initiatives and programs to acquire new customers and achieve revenue commitments.

Acquired 2.5M customers in 2001 representing $66M in annual revenue.

Saved $500K annually and retained $6M customer base by recommending and implementing a product exit strategy.

Negotiated multiple supplier contracts and agreements to improve unit cost performance 15% and increase profitability of consumer product services.

Project managed complex multi-disciplinary team in opening new markets, worth $3.6M in the first year, by creating a new marketing concept and assuring efficient provisioning, billing, and testing.

Promoted to manage national team of 25 Sales Executives and Account Managers to aggressively acquire new customers and grow the customer base of existing federal and state government accounts.

Exceeded sales objectives by $24M, growing revenues to $200M annually.

Proactively pursued alternative supplier partnerships to reduce corporate expense by $30M+ and achieve demanding corporate and customer expectations.

Adept at supporting sales initiatives with solid sales administration by managing corporate expenses, attaining revenue goals with competitive bids, and satisfying demanding customers.

Successfully identified and seized new business opportunities in the commercial NYC market, selling across diverse product lines to commercial businesses.

Exceeded demanding monthly quotas, achieving 180% of annual sales objective.

Trained and managed High-Performance Sales and Support Teams resulting in 10-15% annual increase in territory value.

Promoted for regularly exceeding sales and management performance objectives.

EDUCATION

BS, Management, New York Institute of Technology, Old Westbury, NY May 1990

National Association of College Admissions Counselors (NACAC) member October 2010-present

Acquired Series 7, 63, 65 & Insurance Licenses 2006 - 2008

Obtained Certified College Planning Specialist Designation (NICCP) September 2007 - 2012

New Jersey Boys High School & Youth Lacrosse Official 1994 - present

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