Food Service Manager

PIA W. SANTOS

Unit ** South Green Villa, Shenandoah St.

South Green Park Village, Brgy. Merville, Paranaque Tel. No. 632-***-****

Cell No. (639**-*******

E-mail: *************@*****.***

CORPORATE EXPERIENCE

Solid marketing and sales experience. Demonstrates sound business and professional ethics, shows consistency with principles, values, and behaviors. Passionately deliver winning results. WYETH PHILIPPINES, INC.

March 2008 to September 2016

July 2015-Septmber 2016 SENIOR PRODUCT MANAGER

Brand management of 1st to 2nd age Mainstream

Major responsibilities:

Formulated, directed and coordinated marketing activities and policies for brand building, awareness and volume generating activities by working with different stakeholders.

Ensured the quality and successful implementation of various above and below the line activations.

Monitors market trends, sales and market share figures, and used valuable information to formulate winning solutions.

Key Achievements:

Defended Market Leadership of Bonna vs. Lactum

Highest volume / sales achievement of brand last 2015 with a growth of +5% vs.2014.

Won the 1st prize in the Wyeth Regional Marketing Award for the 3 pataas campaign held in Thailand in May 2016.

July 2014-June 2015 CLINICAL MEETINGS MANAGER

Major responsibilities:

Lead the team in all the medical field activities to health care professionals in coordination with Marketing and Medical Field Operations

Ensured the quality and successful implementation of various above and below the line activations.

Monitored industry trends, and used valuable information to formulate winning solutions. Key Achievements:

Streamlined procedures and process

Formulated long –term strategy together with Brand Marketing. July 2013-June 2014 SENIOR PRODUCT MANAGER

March 2008 – June 2013 PRODUCT MANAGER

Brand management of 1st to 2nd age Premium

Major responsibilities:

Formulated, directed and coordinated marketing activities and policies for brand building, awareness and volume generating activities by working with different stakeholders.

Ensured the quality and successful implementation of various above and below the line activations.

Monitored market trends, sales and market share figures, and used valuable information to formulate winning solutions.

Key Achievements:

Market Share Improvement of 4 years.

Highest volume / sales achievement of brand last 2012 with a growth of +19% vs.2011.

Co-handled Multiple Intelligence Campaign for the whole premium line (including Brand DNA,TVC and medical field programs)

GREEN CROSS INC.

March 2006 – March 2008 PRODUCT MANAGER

Brand management of Green Cross Brand and Del, a leading fabcon brand

Key Achievements:

Highest sales and share registered for Green Alcohol by 5% (2007 vs 2006)

Launching of Green Cross Soap, supported by cut through ATL and BTL activities. NESTLE PHILIPPINES – ICE CREAM & CHILLED DIVISION

January 2005 – February 2006 BRAND MANAGER

Brand management of Pasteurized Milks, Juices, and Culinary Creams.

Handled all above-the-line activities.

Responsible for implementation and monitoring of brand budget

Implemented various innovation/renovation projects July 2002 – December 2005 TRADE MARKETING, FOOD SERVICE ASSISTANT MANAGER Trade and customer marketing of Food Service division

Responsible for financial planning and implementation of various trade promos and events.

Co-pioneered Chefs on Parade

Developed business solution packages for QRS such as Jollibee and McDonalds

Spearheaded the Chocolate Fair in top hotels with Chefs July 2000 – June 2002 SALES & MARKETING TRAINEE

Employed extensive knowledge on food service operations. Monitors and review sales, volume, delivery, pricing, promotion, collection and returns performance. Key Achievements:

Star Salesman Award, Food Service Division (2001)

Special Sales Citation for 2nd Highest Target Achievement (2002)

Special Sales Citation for Highest Sales Growth (2002)

Responsible for the entry of various food service outlets (Max’s, Red Ribbon, KFC, Creative Dining, among othe

INFOCOM TECHNOLOGIES, INC. (former Internet Service Provider of PLDT) March 1999 – March 2000 PRODUCT ASSISTANT

Developed and assisted in the conceptualization of various promotional activities and related events including coordination with advertising agencies and other suppliers for multi-media advertising materials and other related activities

Key Achievements:

Developed programs for customer loyalty and acquisition

Launch of biggest marketing promotion: Free PC promo EDUCATION

2001 - 2005 DE LA SALLE UNIVERSITY

Graduate School of Business

Master of Business Administration Program

1995 - 1998 DE LA SALLE UNIVERSITY

Bachelor of Science degree in Business Management

PERSONAL BACKGROUND

Born on 23 September 1977. Single Parent (widow) with 2 talented sons—Aidan Gabriel (13 yrs old) and Aldric Daniel

(9 yrs old). Currently co-owns Just Bake It Baking Supplies Store and The Blessed Farm (organic farm business). Shows passion and responsibility in going for above and beyond expectations. Drives for results and success.

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