Terrance Miller

Digital Marketing and Online Presence

Management

CONTACT:

210-***-****

adkn17@r.postjobfree.com

m

WORK EXPERIENCE:

● Digital Marketing:

Sweat Fitness + Nutrition,Lafayette, Louisiana — Facebook Ads Tech

August 2020 - September 2020

Created ad sets that attracted 6000+ people to an event. Solved various log-in and audience targeting problems using education and experience in Facebook ads,

Instagram, Google Ads, etc.

● Customer Service:

Carrabba's Italian Grill,Lafayette, Louisiana

January 2020 - February 25, 2021

● Outback Steakhouse,Lafayette, Louisiana

March 2016 - January 2020

● Logans Roadhouse,Lafayette, Louisiana

September 2015 - March 2016

● Cheddar’s Scratch Kitchen,Lafayette, Louisiana

and Katy, Texas

June 2015 - September 2015

Praised consistently for excellent service and relatable personality

Effectively communicated with and serviced up to 40+ customers at one time with limited assistance from management

MEDIA PROJECTS WITH FULL SAIL UNIVERSITY:

Digital Entrepreneurship

Brainstormed a mock business and built a complete business model including customer profiles, value proposition, competitor analysis, customer buying journey, landing page, lead generation methods and a list of metrics that would track most relevant conversions

Mobile and Emerging Technology Marketing

Designed a mobile app layout for Atsuko highlighting ways to leverage modern UI/UX styles as well as AR and VR technologies LANGUAGE:

English

SKILLS:

● SEO

● Analytics

● Email marketing

● Affiliate Marketing

● Graphic Design

● Customer engagement

● Social media

● Branding

● Content planning

● Communication,

writing, and computer

skills

EDUCATION:

Full Sail

University, Winter

Park, Florida —

Bachelors of

Science: Digital

Marketing

August 2018 - March 5th, 2021

University of

Louisiana at

Lafayette,

Lafayette,

Louisiana — Music

Media

July 2012 - July 2015

Judson High

School, San

Antonio, Texas

July 2008 - June 2012

Display Advertising and Email Marketing

Deepened understanding of SPAM laws and used Atsuko to gain experience creating partnerships for display ads on various platforms and learn to use mailchimp

Internet Marketing with Google

Gained experience and certifications with Google Ads and Google Adwords

Principles of Online Campaign Development

Tasked with delivering an actionable marketing path for an app for a hypothetical company (Joe’s Car Sales). The assignment required traffic sources to be determined as well as the ad format, targeting options, and relevant KPI’s.

Social Media Marketing

Put together a full social media marketing presentation for Lafayette Sports Academy containing customer personas, social media metrics, KPI’s too watch, editorial calendar and tactics to crush competition

Web Analytics and Reporting

Created a detailed review of Matomo Analytics as well as a tutorial for its features

Content Strategy

Marketing approach experience designing a new ad by Old Spice using UFC commentator Joe Rogan as the commercial’s lead role

Marketing Research

Produced an intrapreneurial business proposal for Spotify. Analyzed industry trends and consumer feedback which led to a compelling proposed internal innovation. Diplomatic consideration was given to internal stakeholders when presenting the solution to management and peer employees.

Public Relations

Created a public-relations campaign supporting fan awareness for the CDC (Centers for Disease Control and Prevention)through Albertson’s Market. Extensive research was done to determine specific, measurable business goals that had the potential to advance business objectives. Elements included target audiences, messaging, useful PR tools, tactics and recommended spokespeople.

Website Redesign

Full Sail’s Fundamentals of Web Design course required a website redesign proposal. The company I selected was Mountain State Centers for Independent Living. A detailed analysis was conducted of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low fidelity wireframe showing suggested layout and content.

Marketing Research

Created a marketing research proposal for Firehouse Subs that identified a strategic need and provided a sponsor pitch AWARDS:

● Google Analytics

Individual Qualification

● Google Ads Display

Certification

● Google Ads Search

Certification

● Google Ads Measurement

Certification

● Google Ads Video

Certification

● Google Ads Apps

Certification

REFERENCES:

References available upon request

presentation that mined fan data to connect with a potential sponsor and highlight data visualization skills.

Storytelling

Developed a brand storytelling presentation by using brand identifiers, such as archetype, personal logo, colors, fonts.

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