Social Media Digital Marketing
Resume:
Terrance Miller
Digital Marketing and Online Presence
Management
CONTACT:
***.**********@*****.**
m
WORK EXPERIENCE:
● Digital Marketing:
Sweat Fitness + Nutrition,Lafayette, Louisiana — Facebook Ads Tech
August 2020 - September 2020
Created ad sets that attracted 6000+ people to an event. Solved various log-in and audience targeting problems using education and experience in Facebook ads,
Instagram, Google Ads, etc.
● Customer Service:
Carrabba's Italian Grill,Lafayette, Louisiana
January 2020 - February 25, 2021
● Outback Steakhouse,Lafayette, Louisiana
March 2016 - January 2020
● Logans Roadhouse,Lafayette, Louisiana
September 2015 - March 2016
● Cheddar’s Scratch Kitchen,Lafayette, Louisiana
and Katy, Texas
June 2015 - September 2015
Praised consistently for excellent service and relatable personality
Effectively communicated with and serviced up to 40+ customers at one time with limited assistance from management
MEDIA PROJECTS WITH FULL SAIL UNIVERSITY:
Digital Entrepreneurship
Brainstormed a mock business and built a complete business model including customer profiles, value proposition, competitor analysis, customer buying journey, landing page, lead generation methods and a list of metrics that would track most relevant conversions
Mobile and Emerging Technology Marketing
Designed a mobile app layout for Atsuko highlighting ways to leverage modern UI/UX styles as well as AR and VR technologies LANGUAGE:
English
SKILLS:
● SEO
● Analytics
● Email marketing
● Affiliate Marketing
● Graphic Design
● Customer engagement
● Social media
● Branding
● Content planning
● Communication,
writing, and computer
skills
EDUCATION:
Full Sail
University, Winter
Park, Florida —
Bachelors of
Science: Digital
Marketing
August 2018 - March 5th, 2021
University of
Louisiana at
Lafayette,
Lafayette,
Louisiana — Music
Media
July 2012 - July 2015
Judson High
School, San
Antonio, Texas
July 2008 - June 2012
Display Advertising and Email Marketing
Deepened understanding of SPAM laws and used Atsuko to gain experience creating partnerships for display ads on various platforms and learn to use mailchimp
Internet Marketing with Google
Gained experience and certifications with Google Ads and Google Adwords
Principles of Online Campaign Development
Tasked with delivering an actionable marketing path for an app for a hypothetical company (Joe’s Car Sales). The assignment required traffic sources to be determined as well as the ad format, targeting options, and relevant KPI’s.
Social Media Marketing
Put together a full social media marketing presentation for Lafayette Sports Academy containing customer personas, social media metrics, KPI’s too watch, editorial calendar and tactics to crush competition
Web Analytics and Reporting
Created a detailed review of Matomo Analytics as well as a tutorial for its features
Content Strategy
Marketing approach experience designing a new ad by Old Spice using UFC commentator Joe Rogan as the commercial’s lead role
Marketing Research
Produced an intrapreneurial business proposal for Spotify. Analyzed industry trends and consumer feedback which led to a compelling proposed internal innovation. Diplomatic consideration was given to internal stakeholders when presenting the solution to management and peer employees.
Public Relations
Created a public-relations campaign supporting fan awareness for the CDC (Centers for Disease Control and Prevention)through Albertson’s Market. Extensive research was done to determine specific, measurable business goals that had the potential to advance business objectives. Elements included target audiences, messaging, useful PR tools, tactics and recommended spokespeople.
Website Redesign
Full Sail’s Fundamentals of Web Design course required a website redesign proposal. The company I selected was Mountain State Centers for Independent Living. A detailed analysis was conducted of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low fidelity wireframe showing suggested layout and content.
Marketing Research
Created a marketing research proposal for Firehouse Subs that identified a strategic need and provided a sponsor pitch AWARDS:
● Google Analytics
Individual Qualification
● Google Ads Display
Certification
● Google Ads Search
Certification
● Google Ads Measurement
Certification
● Google Ads Video
Certification
● Google Ads Apps
Certification
REFERENCES:
References available upon request
presentation that mined fan data to connect with a potential sponsor and highlight data visualization skills.
Storytelling
Developed a brand storytelling presentation by using brand identifiers, such as archetype, personal logo, colors, fonts.
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