Marketing

KAMALENDRAN M Phone: 950*******

Email: ***************@*****.***

PROFESSIONAL SUMMARY

* ***** ** ********** ** brand management, ATL & BTL marketing activities, campaign management, market research and Digital Marketing.

PROFESSIONAL EXPERIENCE

Kovilpatti Lakshmi Roller Flour Mills Pvt Ltd – Sr. Marketing Officer, Jan’20 to present

Hatsun Agro Product Ltd – Brand Executive, Aug 2016 to Sep 2019

[Brand Management]

Real Image Media Technologies - Marketing Executive, March 2013 to August,2015 [Marketing Management]

Scope International Pvt Ltd – Graduate Engineer Trainee, June 2008 to June 2010

[IT Production Support]

PROFILE

Energetic and passionate Marketing professional steering multifunctional domains, specialized in brand building, campaign management, ATL/BTL marketing activities and market research

Strategize new product development and promotions - drive forward the promotion and sales through established channels by creation of inspiring, authentic and engaging content as well as taking responsibility for all social media

Digital marketing - Managing brand social media pages, website, monthly digital marketing campaigns

Conduct field/ market visits to understand the customer pulse and get hands-on exposure to on the ground activities to better plan marketing activities

Competitor study and market research

Hands-on on the financial side of marketing and be accountable for reporting monthly P&L.

AREAS OF EXPERTISE

Brand Building & Campaign Management

ATL/BTL Marketing Activities

SEO/SEM

New Product Development

Digital Marketing

Market Research

Social media management

ROLES & RESPONSIBILITIES

Brand building & Campaign Management

Shape overall brand image across existing and potential consumer bases.

Development and implementation of brand strategies. Responsible for brand health

Analyzing our brand positioning and consumer insights

Advertising and communication - Coordinate with creative, media and activation agencies

for media buying and creatives. Structuring plans as per monthly budgets.

Device integrated marketing campaigns to increase and retain customer base

Manage the implementation, tracking and measurement of marketing campaigns

SEO optimization

Social Media /Digital Marketing

ATL /BTL Activities

Plan, manage and execute ATL marketing activities – TVC, radio, print, outdoor and digital

Conceptualize and plan BTL activities including product launches, in-store activities, vehicle branding, school and college activations etc

Plan and execute brand ad-shoots and TV campaigns and ensure adherence to brand identity and brand guidelines

Digital Marketing

Manage the brand’s social media pages including Facebook, Instagram, LinkedIn, YouTube

Design and build company’s social media presence through execution of well-placed strategies

Develop and oversee implementation of design layouts of communications including presentations and newsletter

Managed display campaign performances across various platforms and identified opportunities to optimize returns on investments

Managed SEM campaign for different brands in Google Adwords which involves Search and Display networks.

Create and post content to these pages.

Handling Search, Display and Video advertising campaigns for all brands.

Track social media page activities and usage and provide a report on end-user analysis

Track competitor pages - acquire insight on their trends and strategies

Provide ideas for website content updation

Track Page performance and website management to stay ahead of competition

Implemented various on-page and off page techniques in SEO optimization.

Plan, design, develop and execute web, SEO/SEM, email and social media campaigns according to the specific needs of the company

New Product Development

Responsible for launching of new products including market research, packaging designs, promotional activities etc.

Identify insights and opportunities - Analyze user and competitor behavior to improve user experience and maximize business impact.

Market Research

Competition analysis to stay ahead

Industry analysis for improving marketing channels and new product development

Stay on top of consumer trends and changing dynamics in the industry

ACADEMIC DETAILS

Year

Course

University/Institute

Grades

2011-2013

MBA (PGDM) – Marketing

Smot School of Business

3/4

2004-2008

B.E – Electrical

Kumaraguru college of Technology

65%

2002-2004

XII th

T.K.S.M Hr Sec School

77%

2000-2002

X th

T.K.S.M Hr Sec School

85%

PERSONAL DETAILS

Date of Birth: 12th Jan,1987, Gender: Male, Nationality: Indian

Marital Status: Single

Hobbies: Music, Movies, Sports, Reading Books.

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