Marketing Inside Sales

Malcolm Friedberg

**** ******* ** *** ******, Menlo Park, CA ********@*****.*** 650-***-****

EXECUTIVE SUMMARY

Marketing/Biz Dev exec that has sold F100 companies and managed enterprise and start-up clients. Strategic consultant for Dell, Chevron and Lenovo. Experience in SaaS, B2B/B2C & channel and deep expertise in integrated marketing, demand gen and go-to-market strategies.

KEY ATTRIBUTES

Experienced biz dev executive

Closed seven figure deals with Microsoft and Quinstreet

Launched partnerships with Intuit, ADT, American Home Shield, Oracle & Chime

Results-oriented marketing leader

Led Dell’s SaaS strategy to resell Salesforce, built Chevron Oil’s channel strategy

Generated $85M in pipeline revenue for Lenovo

Individual contributor & manager

Built several marketing organizations from the ground up and managed marketing, product marketing and inside sales with teams up to 60

Started two SaaS companies and an agency, fluent in marketing/sales technology

PROFESSIONAL EXPERIENCE

VP, Biz Dev/New Customer Acquisition 2018 – 2020

Prosper Marketplace provides $3B in consumer personal loans and home equity products. Promoted within six months from owning one outbound channel to overall $4B revenue goal.

$40M budget responsible for driving $200M in top-line revenue

Owned new customer acquisition for 80% of all customers and activity in all channels, including Partnerships, Email, Digital Advertising, Direct Mail, Outbound Calling

Signed partnerships with Intuit, ADT, American Home Shield, Chime Bank, Nelnet

CEO/Founder 2016 – 2019

FamilyWise.com provides free estate planning documents to middle-income Americans. Model was to use data to cross sell products in financial Services and insurance industries.

Developed business concept, raised $600K in venture investment and built technology

Developed distribution partnerships with leading insurance carriers and national nonprofits including Catholic Charities USA, AAFMAA and KQED.

CMO/Head of Acquisition 2015 – 2016

Hired away from Position2 to Clevertap, which provides a downloadable SDK for mobile messaging to 4,000 global B2C apps including Sony, ESPN, Fandango and Vodafone.

Generated the first $1M in revenue and US enterprise clients and drove 3x new customer acquisition through SDK downloads in 11 months

Developed global Go To Market strategy (direct + channel) and rebranded company from "WizRocket" to "CleverTap"

CEO/VP Strategy (three stages of company) 2008 – 2015

1.Started Left Brain DGA, a digital agency providing sophisticated demand generation and integrated marketing strategy and consulting using newest marketing & sales tools.

B2B and B2C brands including Dell, Lenovo, Intel, McKesson, PNC Bank and Intuit

Grew from $0 - $4.3M annual revenue, reached #561 on INC 5,000 List (2012)

2.Built MiDash Buyer Journey Builder, a SaaS analytics platform that aggregates sales and marketing data to provide a full buyer’s journey view.

Created initial concept, built and launched full functional product

Acquired several key customers including Lenovo and Dell

3.Sold MiDash to Position2 Marketing agency, a global technology and services company supporting B2B + B2C clients including Bill.com, Citrix, FICO and Kabbage.

As VP, Customer Success had100% client retention & 200% YoY increase in revenue

Managed global team of account managers and production team of 15

CMO 2006 – 2008

Euphonix (acquired in 2008 by Avid) builds audio consoles for TV/Movie studios (CBS, FOX).

Rebranded company and built a global marketing program of VARs and partners

Launched company's first retail product that was sold in Apple stores

VP Marketing 2003 - 2006

No Red Tape Mortgage (acquired in 2006 by MetroMtg) was a wholesale mortgage lender.

Scaled revenue from $150M to over $400M/month in loan origination volume by building a digital demand gen strategy leveraging marketing automation, inside sales and content

Rebranded company, built marketing infrastructure and managed inside sales team of 30

Marketing Director + Division GM 2000 - 2003

Evox Images was the first digital and remains the leading global automotive image library.

Generated $3M in revenue via licensing deals with global websites, including MSN Autos

Contributed 30% gross margin, managed 60 people, owned marketing and biz dev

EDUCATION

JD, Loyola Law School (Loyola Marymount University) BA, Reed College

Los Angeles, CA Portland, OR

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