Karina Vera

Business Management

Motivated, teamwork-oriented, and very responsible Digital Marketer with significant experience in increasing sales volumes and customer retention through strategic campaign planning, content creation, website management, record in creative design and A/B testing on landing pages and email designs. Highly educated, possessing an Associates Degree, a Bachelor’s, and certification in Big Data Analytics. Bilingual in English and Spanish, with intermediate understanding of Portuguese. adklzo@r.postjobfree.com (385) 222 - 4962 www.linkedin.com/in/karinave TECHNICAL SKILLS

● Google Ads and Google Analytics

● SEO & SEM

● Data / Analytics

● Content Marketing

● CMS systems - WIX, UNBOUNCE, WORDPRESS

● Proficient in Microsoft Excel

● R Studio

● SPSS

● Adobe Illustrator

WORK EXPERIENCE

Digital Marketing Specialist

CruiseBuilder - Travel Agency

08/2018 - 07/2020

- Managed marketing campaigns that included paid components

- Creatively designed ads through Adobe Illustrator which were successfully executed through paid components

- Planned and managed calendars that retained and kept customers trust and loyalty

- Created and designed landing pages through Unbounce and Wix based on A/B testing decisions

- Data analysis and decision making by using google analytics

- Managed promotional strategies and cross-platform messaging plans that drive engagement and frequency Customer Service & Sales Agent

Luxor Fragrances - Perfume Store

03/2014 - 06/2017

- Served customers by meeting customer needs

- Managed and kept accountability of new inventory every two weeks

- Managed and administered cash of sales revenue on a daily basis

- Communicated and informed customers about products

- Was responsible for executing sales and keeping sales sheet balanced

- Created trustworthy relationships with every single customer who stepped into the store EDUCATION

Bachelor’s in International Business Management

Utah Valley University

05/2017 - 08/2020

Associate’s Degree in Digital Marketing

Ensign College

09/2015 - 04/2017