Brand Graphic Designer
Resume:
*************@*****.***
www.behance.net/allisedickson
www.linkedin.com/in/allisedickson
Executing strategy led design for print and digital communications, I’ve produced measurable success for my clients. As a creative professional with 15+ years of experience as art director and graphic designer, I’ve developed innovative communication strategies, highly compelling creative visualizations, and clear content messaging to clients that span the financial, professional, healthcare, media and non-profit sectors. With a passion for brand-focused initiatives, I have experience in the development and implementation of brand insights and guidelines — bringing the visual elements and ethos of businesses to life for communication practitioners who use them. allisedickson
branding : art direction : graphic design
CAREER SNAPSHOT
15+ years of strategic branding + design solutions that grow brands, advances business goals, and deepens customer and client engagement for global financial and professional services clients Goodwin Procter, Guggenheim Partners, J.P. Morgan, Legg Mason, Morgan Stanley and leading brands in healthcare, media, publishing and the non-profit sector. RECENT BRANDING PROJECTS
Goodwin Procter
Global 50 law firm working in a number of sectors; financial, private equity, technology, life sciences and real estate
goal : design and execute a brand refresh of the company’s global presentation system skills : strategy, brand insights, design, art direction deliverables : global presentation system shared across all business units, guidelines, identity system, brand toolbox assets Mezocliq
An enterprise technology company
goal : refresh the brand to include logo, website and all client-facing comms skills : brand insights, design, art direction
deliverables : guidelines, identity system, logotype, website J.P. Morgan
A multinational investment bank and financial services holding company goal : an 18-month global brand refresh for JP Morgan’s Investment Management business unit skills : brand insights, design, art direction, comms with senior leadership and across global teams deliverables : multichannel considerations, digital / print assets; all brand collateral templates, brand guidelines, toolbox assets, charts & infographics, thought leadership templates WORK ACROSS DISCIPLINES
brand development + identity
logo design
visual identity systems
art direction/graphic design
digital / mobile, tablet, desktop
print / annual reports, brochures, infographics, charts, events, conferences, signage KEY STRENGTHS
Leveraging business intelligence and brand insights to create brand value. Deep expertise in developing brand insights, guidelines, and imagery that drive messaging. Agile, flexible work style, and success in integrating into teams, working across verticals within an organization, and effectively collaborating with executive leadership. allisedickson
branding : art direction : graphic design
*************@*****.***
www.behance.net/allisedickson
www.linkedin.com/in/allisedickson
IN-HOUSE WORK EXPERIENCE
Allise Dickson Design
a graphic design + branding studio
founder / brand designer
boulder, co // 2.10–present
offering strategic branding + design solutions for print and digital visual communications across touchpoints, corporate communications, marketing + sales collateral, brochures, annual reports, websites, microsites, social media, event posters, invitations, PowerPoint presentations.
PARTIAL CLIENT LIST
Braes Capital, CAIS, DRIVE by DraftKings, FlyBridge Capital Partners, Goodwin Procter, Hines, HR+A Advisors, Imago Digital, IPWE, Kiosk Innovations, Neu Vector, Seavest Investment Group, SilverSmith Capital, Spectral MD, Watchung Capital Guggenheim Partners
global investment + advisory financial services firm consultant / senior graphic designer
new york city // 5.16–10.16
executed on strategic recommendations and supported multiple teams; global corporate brand marketing, thought leadership, events, intermediary and internal communications
• managed cohesive brand system throughout channels; both internal stakeholders and external clients
• enhanced brand communication experiences through multiple touchpoints; print, web, social, video
• developed/designed brand identity system for data governance firm
• designed client-facing brochure for vertical markets
• designed/executed web pages, banners, email
J.P. Morgan Investment Management + Private Bank
multinational banking and financial services
consultant / senior graphic designer
new york city // 6.14–3.16
conceptualized and executed a brand refresh, including brand guidelines, collateral templates and original artwork to developing the IM brand asset library
• led in the development of revised visual brand assets; charts/infographics, as well as thought leadership cross-channel
• designed/produced marketing materials, regional initiatives/ collateral for clients across the US, Asia, EMEA and Latam
• created event related collateral from sponsorship ads, white papers, and interactive PDFs. Working with project managers, editorial and production teams while leveraging strict adhearance to best practices, quality control and budget parameters
Towers Watson
global professional services
consultant / senior graphic designer
new york city // 5.13–10.13
created new design initiatives for benefits programs — print/digital — for global fortune 500 brands
• HR/employee benefits kit for numerous global brands
• brochures, posters, newsletters, invitations, eMags Legg Mason
global asset management company
consultant / senior graphic designer
stamford, ct // 4.10–3.12
retained brand guidelines while advancing the company’s commitment to an innovative approach to solve for
product development
• strategic marketing, branding, ecommerce
product/channel marketing
• event and product development/management
• worked closely with marketeers/writers to ensure quality control/expectations of deliverables
BearingPoint, Inc.
independent business consulting firm
consultant / senior graphic designer
new york city // 3.08–5.09
implemented design elements for marketing collateral
• management/technology client literature
• disseminate quantitative information
to create illustrator graphs/charts
• create press-ready mechanicals
Wechsler Ross & Partners
integrated branding + marketing agency
consultant / senior graphic designer
new york city // 1.05–11.08
created cross-channel marketing collateral
for global fortune 500 brands and investment industries
• annual reports, high-end brochures/collateral
• branding corporate/investment literature
• promotional campaigns/advertising
Morgan Stanley
global financial services firm
consultant / senior graphic designer
new york city // 2.04–11.04
investment banking division corporate design for
all industry-specific institutional securities events; global communications
• annual reports, high-end events; internal/external allisedickson
branding : art direction : graphic design
skills
• ability to lead projects from
concept through completion
• excellent verbal and written
communication skills
• strong collaboration and
teambuilding skills
• strong interpersonal
communication skills
computer
• Mac OS
• InDesign CC
• Adobe Photoshop CC
• Adobe Illustrator CC
• Adobe XD
• Adobe Acrobat Pro X
• Microsoft Word
• Microsoft Excel
• Microsoft Powerpoint
• Keynote
education
Fordham University
Bachelor of Arts
graphic design
Additional Training
School of Visual Arts
Art Center College of Design
Internships
Carbone Smolan Agency
MTV
references upon request
previous clients
Imago Digital >
web design + microsites; print
Condé Nast : Allure >
magazine advertorials;
sales + marketing presentations
BearingPoint, Inc. >
management + technologies collateral
Brooklyn Botanical Garden >
annual journal
Carnegie Hall >
event posters; comprehensive
invitation package
Cline, Davis & Mann >
marketing + promotional material
for Pfizer/Viagra
Hearst : Harpers Bazzar >
magazine event invitations; advertorials;
sales + marketing presentations
Hunter College >
annual reports
Lenox Hill Hospital >
marketing materials + hospital
division brochures
Lifetime Television >
promotional materials for Breast Cancer
Awareness annual concert event
New York Weill Cornell
Medical Center >
comprehensive invitation
packages; marketing materials
+ hospital division brochures
Prudential Financial >
corporate marketing material
Sue Coe Designs >
comprehensive healthcare
collateral serving various
channels
The Torrey Funds >
corporate collateral + product
marketing materials
UniDigital >
annual report 2001
USA Networks >
promotional materials
for EcoChallenge annual event;
additional network projects
YWCA >
comprehensive invitation
package
Ziff-Davis PC Magazine >
marketing + promotional
material
*************@*****.***
www.behance.net/allisedickson
www.linkedin.com/in/allisedickson
allisedickson
branding : art direction : graphic design
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