Sales Manager
Resume:
Jennifer L Gurski
Commerce Twp MI 48382
**********@*****.***
As a manager who has participated in a High Potential employee program, I am looking to expand my career experience by taking on a new career opportunity in which my leadership experience can be showcased and further developed. Most recently, I have held level 2 management positions in which I have created and managed marketing programs supporting diverse markets including, Military, Disability, Russian, Polish, Arabic, African American and LGBTQ. I have also had the opportunity to be a part of an AT&T startup company, Cricket Wireless, with experience in growing new markets and supporting grassroots marketing.
Over the past 25+ years within the business world, I have had experience in call centers, business sales, technical sales, vendor management, consumer sales, affiliate marketing and diverse marketing. My ability to quickly learn and lead has awarded me these various positions.
Thank you in advance for your time and consideration. Sincerely Yours,
Jennifer Gurski
Jennifer L. Gurski
5056 Wavewood Dr Commerce Twp, MI 48393
**********@*****.***
EDUCATION WAYNE STATE UNIVERSITY Detroit, MI School of Business Administration Bachelor of Business Administration May 2007
• Emphasis in Marketing Management
• Degree100% self-financed while working full time
• GPA 3.2/4.0
EXPERIENCE
1994-2020 AT&T Inc.
2017-2020 Lead Business Development Manager-Automotive (Connected Car) Detroit, MI
• Conducts complex market analysis, monitors competitive activity, and identifies customer needs.
• Provides leadership in the planning, designing, due diligence, and implementing of strategic business objectives and potential and/or executed transactions.
• Develops and maintains relationships between AT&T and OEM partners, regulatory officials and government officials.
• Coordinates acquisition support functions for national and international transactions.
• Analyzes market conditions, regulatory environment, competitive conditions, strategic and business plans, and existing business and technical operations.
• Collaborate and support legal, accounting and business inspection of acquisition or joint venture.
• Creates financial models to assess the economic value of potential transactions.
• Formulates demand forecasts and key operating projections for the valuation of target transactions. • Participates in the negotiations of principal terms and conditions of transactions.
• Creates presentation materials for internal approval from Officers or Executives of AT&T and affiliates. 2013-2017 Senior Marketing Manager-Cricket Wireless Southfield, MI
• Responsible for leadership of the East region, including managing 3 Marketing Managers.
• Developed and implemented targeted, local marketing and diversity projects to drive customer acquisition, retention and revenue growth for a new start-up business.
• Worked with marketing peers, sales leadership and channel partners to develop and execute grassroots marketing campaigns and community engagement strategies across the region including event activation, sponsorships, and social media, among others.
• Lead marketing strategies and execution for Midwest markets roll out and expansion.
• Implemented grassroots marketing elements, including local media buys, events and sponsorships to grow the Michigan and Ohio market to the top 2 and 3 sales markets.
• Monitored market research and competitive analysis on a regular basis to measure success of campaigns and identify opportunities for customer acquisition, retention and revenue growth. 2009-2013 Senior Marketing Manager Plymouth, MI
• Responsible for the creating and execution of marketing plans targeting diverse segments promoting the entire consumer portfolio including U-verse, Wireless, and High Speed Internet.
• Analyzed specific segments to target, including Military, LGBT, Arabic, Russian, Polish and Disabilities.
• Worked with internal teams (advertising, ecommerce, media, legal, brand) and external vendors (advertising and media agencies) to create and launch the marketing campaigns targeting these segments.
• In market tactics consisted of online (banners, social media), print (newspaper and magazine), Direct Mail and drive to retail to company owned retail locations.
• Set objectives including response rates, sales and ROI to measure success of campaigns.
• Developed reports to share with Senior Leadership.
• Continuously analyzed results and adjusted tactics to maximize campaign performance.
• Campaigns have brought in response rates 0.03% higher than comparable General Market campaigns.
• Created and managed the Revenue for You National Online Affiliate Program by providing: o Accurate and simple field training
o Program branded marketing materials
o Internal and external program communications and reporting
• Grew the Revenue for You affiliate program through the following: o Created and support special program initiatives to support consumer sales channels o Developed new distribution channels for the program including the introduction of Donations for You in which non-profit organizations can earn donations for products purchased online through a banner on their website. 2008-2009 Area Manager-Sales Execution Livonia, MI
• Chief of Staff for VPGM Diverse Market Organization
• Responsible for creating and executing Revenue for You-AT&T National Affiliate Program as an additional sales vehicle for the National, Local and Diverse Markets to generate sales through our online AT&T platform
• Coordinated with various Business Units, such as Central Marketing, AT&T Brand, Legal, IT, Employee Communications, Third Party Vendor and Operations, to support the creation and launch of Revenue for You-AT&T National Affiliate Program
• Responsible for daily management of the Revenue for You program, which includes reporting, operations and marketing support for 80 Zone Managers and 396 affiliate participants.
• Since the program launched in September 2008, the Revenue for You program brought in over 12,000 product sales, 86% being U-verse related products.
2007-2008 Marketing Manager Livonia, MI
• Support Michigan Marketing and Sales Support teams with local Consumer marketing initiatives. Create tactical strategies, prepare forecasts and make product and sales recommendations to compete with local competitors in the Michigan market.
• Led Marketing and advertising initiatives to support new product launch of Advanced Television service in 2007 resulting in 30,000 active subscribers within 6 months during 2007.
• Assisted with creation and execution of specialized U-Verse Marketing Plan, (Distribution Area Deep Dive). Utilized Claritas demographic and propensity to purchase information to increase U-Verse Market Share in Michigan which resulted in a 150% increase during 2007.
• Directly managed 4 Sales Support Managers which supports Alternate Sales Channels, including Door-to-Door Sales (internal and external teams), Retail, Employee Referrals and Events. 2006-2007 Manager-Agents (Midwest Market Area) Livonia, MI
• Managed 6 external vendors in Midwest markets responsible for effectively penetrating new and existing customer channels, utilizing a strong focus on increasing High Speed Internet sales. resulting in a 90% period over period increase in sales over the first 6 months.
• Provided Door-to-Door vendors with the appropriate tools needed to increase market share within the consumer market utilizing sales planning strategies, customer needs assessments and sales closing tactics. Average daily sales increased 6-fold (4 sales/day to 24 sales/day).
• Assisted vendors in recruiting, hiring and training Door-to-Door Agents with consistent standards to ensure AT&T recruits and retains the most effective and highly trained workforce resulting in a 300% increase in staffing levels to meet demand in 2006. 2002-2006 Convergent Solutions Manager II Southfield, MI
• Provided oversight for PBX, Key Systems, and VoIP Customer Premise Equipment salesto Enterprise accounts throughout the SBC Midwest territory, and provide business leadership and sales support to 17 Account Managers and 200 accounts.
• Develop overall sales assessment, solution design, customer presentation, implementation, and post sales support plans. • Achieved 112% of CPE Billing Revenue Target for 2003 and 500% CPE Billing Revenue Target for 2004. Ranked in Top 10% of Solutions Managers in SBC Territory both years.
• Recognized as Top CSM in organization, and “Sales All Star” for 10 consecutive months in 2004, and hold distinction of being first sales person in SBC Midwest Territory to sell and install VoIP phone system for major Automotive Supplier in Metro Detroit. 2000-2002 Customer Presentation Center Manager Southfield, MI
• Managed 4 Customer Presentation Centers and provided Best of Breed Customer Demonstrations on installed Voice and Data equipment throughout the SBC Midwest Region.
• Directly assisted in Sales Support efforts that generated 4.7MM of billed revenue for SBC Midwest Sales Force from 2000- 2002, and assisted in several competitive customer presentations that generated multi-year contract extensions and negotiations. 1997-2000 Territory Sales Manager Southfield, MI
• Provided Sales leadership and managed an account module of 100 large business customers.
• Strategically positioned voice and data products and obtained 105% of quota in 2000.
• Cornerstone and Spotlight on Success Winner for exceeding 3Q 1999 Sales objectives.
• Obtained 100% of quota from 1997-1999 and received top sales person in region for 1997-98.
• Awarded Sales Masters Trip in 1998 for sales success and quota attainment objectives. 1995-1997 LCI INTERNATIONAL Grand Rapids, MI Account Manager
• Provided Sales leadership to the Account Module of 100 accounts throughout Michigan.
• Achieved 120% of sales quota and awarded Sales Master award for top sales person in region for 1997. 1994-1995 SBC COMMUNICATIONS INC. Kalamazoo, MI Customer Service Representative
• Supported residential customers with purchasing and maintaining local telephone services.
• Increased company revenue through up-selling calling features and services. ADDITIONAL INFORMATION
• Member of two AT&T Employee Resource Groups
o Woman of AT&T
o Ally member of LEAGUE at AT&T -Michigan (LGBTQ Employee Resource Group)
• AT&T High Potential Program Participant-2013
• Awards
o Marketing All Star Award Recipient
June 2009 (Inaugural Month)
May 2010
October 2010
May 2011
o LEAGUE at AT&T-People for Us Award 2012 and 2013 o LA Addy Bronze Award for Live Proud 2013 LGBT Marketing Campaign o Silver Anvil Award for 2013 LGBT Marketing Campaign
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