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Tom E. Flores
Frederick, MD *****
*********@**.*** • 928-***-****
linkedin.com/in/tom-flores-77319141/
District/Regional Sales Manager
Seasoned professional with proven success in retail business environments. Strong ability to hire and lead staffs which equal and beat designated goals and expectations. Highly adept at developing and executing integrated strategies that enhance revenues and promote brand awareness. Demonstrated skills in overseeing tasks from concept to completion ensuring on-time, on-budget, and on-target results. Bilingual in English and Spanish.
Areas of Expertise:
• Strategic Planning /Implementation
• Team Building and Leadership
• Turnaround / Crisis Management
• Account Management and Growth
• Contract Development/Negotiations
• Budget Administration / Management
• Internal Systems and Controls
• Profit and Loss Accountability
• Operations Analysis
• Process Improvements
Professional Experience
Performance Bicycle – Washington, DC/Phoenix, AZ/San Diego, CA/Chicago, IL/Albuquerque, NM District Manager (2008 to Present)
Oversee 11 store managers in Virginia and Maryland with combined $19M in annual revenues. Establish and maintain budgets. Interview, hire, and train store and district managers. Investigate and resolve issues. Represent corporate office in field. Train managers on best customer service practices, staff engagement, and visual merchandising. Direct regional social media content on Meetup, Facebook, and Instagram pages. Visit stores to ensure execution of corporate marketing and merchandising programs. Selected Contributions:
• Achieved highest service labor results in company with annual per territory increases between 2015 and 2017 in Washington, DC, market.
• Reduced shrink from 3% to 0.60% over five years in DC market.
• Guided Rockville, MD, location to highest bicycle unit in company.
• Supervised up to 22 retail locations in 3 time zones and 5 states. Area Manager (2008)
Guided six stores in Phoenix, Tucson, and Albuquerque including plus-size locations in Tucson and Chandler. Ensured store presentation and discussed merchandising updates monthly with store managers. Promoted sales and analyzed profit and loss statements with district manager. Ensured store presentation and merchandising matched company rules. Collaborated with store managers on preparing schedules and optimizing revenues. Educated managers on measuring success through profit and loss statements. Reviewed and compared analytics between stores in market place and conveyed results to managers with methods to show increases over previous years.
Selected Contributions:
• Helped promote products for improved awareness and added sales. Tom E. Flores
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• Produced more than $12M in annual sales revenue and attained less than 1% shrink throughout market.
National Opening Manager (2007 to 2008)
Administered all aspects of opening new stores nationwide. Collaborated with distributors, vice president of retail operations and human resources to recruit and hiring personnel. Trained associates on sales processes and using cash registers before store openings. Partnered with accounting team on banking processes in various locations. Shared company benefits, policies, and procedures with new employees. Selected Contributions:
• Opened stores in Texas, California, Colorado, North Carolina, Michigan, Illinois, Indiana, Ohio and Arizona ahead of schedule and under budget.
• Helped grow company expansion period in 2007 with up to 18 new store openings. Store Manager (2002-2006)
Oversaw daily operation of Scottsdale, AZ, location with 15 associates and $1.6M in annual sales. Recruited associates and managers to fill needs. Investigated and resolved issues preventing budgeted sales increases. Created and deployed local store marketing. Established and maintained store budgets. Developed and presented training programs to all associates. Selected Contributions:
• Earned company-record $94K in first three days.
• Sold more than 1,500 bicycles each year.
Additional experience as President of TFLO Brand Videos, LLC, Frederick, MD; and Store Manager/Sales Associate for Mr. B’s Bicycle, Yuma, AZ Education and Credentials
General Studies Coursework • Arizona Western College, Yuma, AZ Certified Suspension Technician, Mr. B’s Bicycles, Yuma, AZ Computer Software Courses, Online, 2011-Present
I’m Just Looking and Effective Retail Sales Training, Harry J. Friedman, Colorado Springs, CO Technical Proficiencies
Microsoft Office Suite, iWork Suite, AS400, MarketForce NPS, Adobe, AI, After Effects, Premiere Pro, iMovie, Final Cut, Motion, BackOffice Receiving with Epicore/Aptos and System 21, Campus Shipping with Fed Ex and UPS
Professional Associations
People for Bikes
Bike Maryland