Digital Marketing Manager
Resume:
Deepak Kumar
BUSINESS ANALYST, PRODUCT
OWNER
Details
Brooklyn, NY
******.*****.*@****.***
Skills
Agile Methodologies
MS Visio, Lucidchart,
Omnigraffle, Balsamiq
Trello, Smartsheet, monday.com
Office 365, Sharepoint online,
Google Workspace
Strong background in Software
Development Lifecycle
JIRA, Confluence, HP ALM
Intermediate SQL
Beginner Tableau
Advanced Google Analytics
Beginner Google Tag Manager
True View Video Advertising
Beginner Google Ads
Digital Marketing/Media, Retail
and Insurance Industry
experience
Beginner HTML and Javascript
Strong interpersonal and
intercultural communication skills
Intermediate French and
Beginner Spanish
Links
Employment History
Digital Product Owner, ERGO, New York City
OCTOBER 2 0 1 9 — S E P T EMBER 2 0 2 0
• Product Roadmap planning with C-level
• Scrum development and release management
• Elicitation & collaboration with engineering and end-user communities
• User story creation, backlog maintenance, grooming and prioritization
• Defining detailed product requirements/specifications.
• Product API integration with Salesforce Marketing Cloud
• Weekly bite-sized Video demo releases for end-user training
• Oversaw Software Quality Assurance
• Spearheaded ISO 27001 implementation
Freelance Business Consultant, Start-ups, New York City J UNE 2 0 1 9 — S E P T EMBER 2 0 1 9
• Online Business Strategy
• Market research: Trends, Competitive Analysis, Surveys
• Ads strategy and optimization based on Analytics Media Business Analyst, NBCUniversal Media, New York City NOVEMBER 2 0 1 8 — F EBRUARY 2 0 1 9
• Elicitation Interviews with Business stakeholders
• Current and Future state analysis for new and enhancement projects
• Prototyping and business process modeling
• Project Charter for new CMS-B2Bwebsite for marketers and distributors for Tokyo Olympics 2020
• Established dev. scope of work contract in a hybrid delivery model
• Oversaw O365 rollout, communications and support
• Administered transition training for different business teams
• Designed SharePoint sites & led cloud migration of teams' folders Freelance Digital BA/PM, Small US Businesses, New York City DECEMBER 2 0 1 6 — NOVEMBER 2 0 1 8
• Managed Project plans and stakeholders: Creative, Marketing, SEO, Branding
& Web Developement teams
• Established Agile-Kanban framework, processes and workflows
• Elicited website requirements, created prototypes & managed backlog
• Customer journey mapping activities with stakeholders
• Led Web dev. process- SOW, Branding/UXworkshops, UI design and QA
• Tracked KPIs of SEO and Ads campaign performances
• Led biweekly calls and published Status Reports
QA PM - Microsoft ADFS, Sainsbury's, UK (TCS), Bangalore DECEMBER 2 0 1 5 — MARCH 2 0 1 7
• Delivered Master Test Plan, mentored and managed QA team
• Delivered SIT & UAT phases in onshore-offshore model
• MDM Implementation on iOS, Android and Windows for Retail and Bank
• Facilitated V&P, Info-sec, and Operational Acceptance phases
• Led triage calls with stakeholders & signed-off all phases
• Produced Phase level closure reports & Test Summary report QA PM - Windows transformation, Sainsbury's, UK, London NOVEMBER 2 0 1 4 — NOVEMBER 2 0 1 5
• Designed Master Test Plan, Trained and Managed dispersed QA team
• User Acceptance Testing of 300+ desktop & 500+ web apps
• Collaboration with SCCM deployment, Web consultant & the Business
• Functional testing & UAT of webmail migration to O365 Cloud
• Pilot and Go-live rollout support at Stores, Depots & IT support centre
• Reported Weekly Status to the Program Manager and delivered TSR QA Analyst, Sainsbury's, UK and NEST, UK (TCS), Bangalore S E P T EMBER 2 0 1 0 — NOVEMBER 2 0 1 4
• Various ETL technologies, e-commerce Websites and Mobile Apps Education
Certifies Business Analysis Professional, International Institute of Business Analysis
Pursuing. ETA end of March 2021
Google Analytics Individual Qualification (GAIQ)
Advanced Analytics
Google Ads Video Certification
Google Ads Fundamentals + TrueView Video Advertising The Fundamentals of Digital Marketing, Tag Manager fundamentals Certified by Google & International Advertising Bureau Europe Certified Quality Assurance Professional
International Software Testing Qualifications Board (ISTQB) Integrated Learning Program, Tata Consultancy Services, Bangalore MARCH 2 0 1 0 — S E P T EMBER 2 0 1 0
Programming, Testing, Business etiquette and communication Bachelor of Engineering Technology, Visveswaraya Technological University, Bangalore
J ULY 2 0 0 5 — J UNE 2 0 0 9
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