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Digital Marketing Manager

Location:
New York, NY
Posted:
March 01, 2021

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Resume:

Deepak Kumar

BUSINESS ANALYST, PRODUCT

OWNER

Details

Brooklyn, NY

646-***-****

adkkw4@r.postjobfree.com

Skills

Agile Methodologies

MS Visio, Lucidchart,

Omnigraffle, Balsamiq

Trello, Smartsheet, monday.com

Office 365, Sharepoint online,

Google Workspace

Strong background in Software

Development Lifecycle

JIRA, Confluence, HP ALM

Intermediate SQL

Beginner Tableau

Advanced Google Analytics

Beginner Google Tag Manager

True View Video Advertising

Beginner Google Ads

Digital Marketing/Media, Retail

and Insurance Industry

experience

Beginner HTML and Javascript

Strong interpersonal and

intercultural communication skills

Intermediate French and

Beginner Spanish

Links

LinkedIn

Employment History

Digital Product Owner, ERGO, New York City

OCTOBER 2 0 1 9 — S E P T EMBER 2 0 2 0

• Product Roadmap planning with C-level

• Scrum development and release management

• Elicitation & collaboration with engineering and end-user communities

• User story creation, backlog maintenance, grooming and prioritization

• Defining detailed product requirements/specifications.

• Product API integration with Salesforce Marketing Cloud

• Weekly bite-sized Video demo releases for end-user training

• Oversaw Software Quality Assurance

• Spearheaded ISO 27001 implementation

Freelance Business Consultant, Start-ups, New York City J UNE 2 0 1 9 — S E P T EMBER 2 0 1 9

• Online Business Strategy

• Market research: Trends, Competitive Analysis, Surveys

• Ads strategy and optimization based on Analytics Media Business Analyst, NBCUniversal Media, New York City NOVEMBER 2 0 1 8 — F EBRUARY 2 0 1 9

• Elicitation Interviews with Business stakeholders

• Current and Future state analysis for new and enhancement projects

• Prototyping and business process modeling

• Project Charter for new CMS-B2Bwebsite for marketers and distributors for Tokyo Olympics 2020

• Established dev. scope of work contract in a hybrid delivery model

• Oversaw O365 rollout, communications and support

• Administered transition training for different business teams

• Designed SharePoint sites & led cloud migration of teams' folders Freelance Digital BA/PM, Small US Businesses, New York City DECEMBER 2 0 1 6 — NOVEMBER 2 0 1 8

• Managed Project plans and stakeholders: Creative, Marketing, SEO, Branding

& Web Developement teams

• Established Agile-Kanban framework, processes and workflows

• Elicited website requirements, created prototypes & managed backlog

• Customer journey mapping activities with stakeholders

• Led Web dev. process- SOW, Branding/UXworkshops, UI design and QA

• Tracked KPIs of SEO and Ads campaign performances

• Led biweekly calls and published Status Reports

QA PM - Microsoft ADFS, Sainsbury's, UK (TCS), Bangalore DECEMBER 2 0 1 5 — MARCH 2 0 1 7

• Delivered Master Test Plan, mentored and managed QA team

• Delivered SIT & UAT phases in onshore-offshore model

• MDM Implementation on iOS, Android and Windows for Retail and Bank

• Facilitated V&P, Info-sec, and Operational Acceptance phases

• Led triage calls with stakeholders & signed-off all phases

• Produced Phase level closure reports & Test Summary report QA PM - Windows transformation, Sainsbury's, UK, London NOVEMBER 2 0 1 4 — NOVEMBER 2 0 1 5

• Designed Master Test Plan, Trained and Managed dispersed QA team

• User Acceptance Testing of 300+ desktop & 500+ web apps

• Collaboration with SCCM deployment, Web consultant & the Business

• Functional testing & UAT of webmail migration to O365 Cloud

• Pilot and Go-live rollout support at Stores, Depots & IT support centre

• Reported Weekly Status to the Program Manager and delivered TSR QA Analyst, Sainsbury's, UK and NEST, UK (TCS), Bangalore S E P T EMBER 2 0 1 0 — NOVEMBER 2 0 1 4

• Various ETL technologies, e-commerce Websites and Mobile Apps Education

Certifies Business Analysis Professional, International Institute of Business Analysis

Pursuing. ETA end of March 2021

Google Analytics Individual Qualification (GAIQ)

Advanced Analytics

Google Ads Video Certification

Google Ads Fundamentals + TrueView Video Advertising The Fundamentals of Digital Marketing, Tag Manager fundamentals Certified by Google & International Advertising Bureau Europe Certified Quality Assurance Professional

International Software Testing Qualifications Board (ISTQB) Integrated Learning Program, Tata Consultancy Services, Bangalore MARCH 2 0 1 0 — S E P T EMBER 2 0 1 0

Programming, Testing, Business etiquette and communication Bachelor of Engineering Technology, Visveswaraya Technological University, Bangalore

J ULY 2 0 0 5 — J UNE 2 0 0 9



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