Social Media Marketing

Skills Inventory

• I handle stressful situations with confidence.

• I have a relentlessly positive attitude.

• I view new opportunities as valuable additions

to my repertoire of skills. I will bring

professionalism to any position or duty.

• Media planning, negotiation and

purchasing--Digital (Google AdWords,

Facebook and international social media),

print (college fair guides, special-interest

publications, local media), and broadcast

(radio, internet radio and cable television).

• Excellent written communication skills

including composition and editing.

• Data-driven decision-maker, researcher and

analyst.

• Adept at negotiation, time management,

administrative duties, consultation,

researching, organization, motivating others,

and using new techniques.

• Familiar with new and traditional social

media, cloud computing, network-based

applications.

• I learn a new skill every year, eg. welding,

snowboarding, singing lessons, and knitting.

Academic

• Kansas State University, MBA in Marketing

December 1993 GPA 3.9/4.0 GMAT 650 (93rd

percentile)

• Kansas State University, BA in Advertising &

Public Relations (Double major) May 1988 GPA

3.4/4.0

Honors

2010 NMU Team Award for Olympic

Trials/World Cup, 2006 NMU Team award for

Superior Edge Task Force, Phi Kappa Phi

Honorary Society, Beta Gamma Sigma Business

Honorary, William and Mary Heaton

Scholarship, State of Kansas Scholar, Golden Key

National Honor Society, Chimes Junior

Honorary

Accomplishments

• Board Member, Marquette Unitarian

Universalist Congregation – July 2015-2020

• Co-Chair of Marquette Area Skate Plaza

fundraising committee – Sept. 2009-2012

• Co-chair of Lake Superior Community

Partnership Membership and Marketing

Committee – Jan. 2009-Dec. 2011

• Member, North Star Academy Charter School

Board – Jan-Nov. 2006

Experience

2020 US Census Taker, Update-Leave and Update-Enumerate March 2020 to October 2020

• Completed 30-hour training on paper and

electronic Census data recording and

management, safety, data security and

employee responsibilities.

• Independently completed hundreds of visits

to Marquette, Dickinson, Menominee, Iron

and Baraga counties.

• When available, interviewed residents or

proxies for Census demographic data and

recorded information using hand-held

device or laptop.

• Verified dozens of non-residential locations

as seasonal cabins, including one on the

island on Little Lake, Marquette, County.

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Experience, con’t.

Substitute Teacher, Marquette Area, Negaunee and Powell Township Public Schools September 2018 to June 2019

• Responsible for safety and behavior of K-12

students in the classroom, moving around the

building and during outdoor recess, including

events such as fire drills, assemblies, and other

deviations from a standard school day.

• Followed teacher lesson plans to ensure

learning is not interrupted by the teacher's

absence.

• Wrote extensive sub notes to the classroom

teacher reporting on student behaviors,

progress through the sub plan, events during

the school day, student absences,

commendations for excellent student

behaviors and potential concerns.

• Liaised with school administration and sta f.

Administrative Assistant Volunteer, Marquette, MI Chamber of Commerce December 2015 to June 2016

Database administration, website and mobile application maintenance, clerical and communications functions to assist the Executive Director in completing the mission of the Marquette Chamber of Commerce. Sta fed the o fice hours for three days a week, enabling the Executive Director to conduct Chamber business o fice.

Marketing Director, Northern Michigan University

1401 Presque Isle Avenue, Marquette, MI 49855 – July 2005 to May 2014

• Developed a central marketing budget and

supervised its execution. Planned,

negotiated purchased and evaluated

recruitment advertising media for general

student recruitment and special target

markets.

• Produced student recruitment video and

photo shoots talent acquisition,

photographer /videographer selection and

compensation negotiation, and scheduling.

• Participated in ad hoc $500,000 graduate

recruitment marketing planning committee

that yielded an institution-wide marketing

strategy and department-level plans.

• Institutional survey response management;

raw data collected from student service

o fices; prepared and submitted Common

Data Set, U.S. News and World Report and

other surveys.

• Served as liaison to public and private

sector organizations such as the Lake

Superior Community Partnership

(Economic Development Authority), the

Marquette Downtown Development

Authority, Michigan Works! and the

Marquette Convention and Visitor Bureau.

Planned and executed special events and

projects.

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Marketing Director Experience, con’t.

• Represented the university and participated in

the University communications team at

functions such as Finn Grand Fest, ISU

Olympic Qualifying World Cup in Short Track

Speedskating, 2009 U.S. Olympic Trials in

Short Track Speedskating, and a visit from

U.S. President Barack Obama.

• Supervised and trained student assistants in

social media management, project

management, print, radio and electronic ad

production, and o fice management duties.

• Negotiated, purchased and managed

promotional giveaways that increase

branding visibility at high school events.

Marketing Coordinator, Kansas State University Division of Continuing Education 114 College Court Building, Manhattan, KS 66506 – January 2002 to June 2005

• New program development support including

primary market research surveys, secondary

market research analysis, competitive analysis,

feasibility studies and strategic consulting with

academic and administrative units.

• Annual review of marketing research needs

with twelve Continuing Education Program

Coordinators. Wrote custom strategic

marketing plans for distance education and

conference planning services with 15,000

reservations per year.

• Evaluated and recommended purchase of

marketing intelligence and research resources.

• Consulted with Public Information

Coordinator on promotional strategy and

e-marketing opportunities. Together, we

developed communication pieces and managed

direct-mail and online campaigns.

• Member of Virtual Commencement team

which developed and maintained an

award-winning website celebrating the

accomplishments of distance education

graduates.

• Represented Continuing Education at

All-University Information Technology

Communications Committee.

• Conducted tests of additional follow-up

activities for paid-lead recruiting. Quarterly

survey of new recipients of requested

information to calculate cost-per-conversion

across promotional e forts.

• Represented K-State Continuing Education at

20+ education and career fairs in Kansas.

Recruited for K-State Distance Education and

traditional students at Chicago, Cleveland area,

Nashville and Atlanta Ford Motor Company

benefits fairs.

Adjunct instructor of Principles of Marketing, University of Minnesota Duluth, School of Business and Economics

Fall 1999, Fall 2000 & Spring 2001

Taught two or three sections per semester of a core Management Studies course, having up to 100 students per semester. Course activities included in-class exercises, application of text material to cases presented live or on video, out-of-class research, and writing of a marketing plan as well as short seminar-style presentations throughout the semester to lead students writing a marketing plan. 3

Instructor (Temporary) of Marketing, KSU College of Business Administration August to December 1994

Prepared and delivered lectures on fundamental concepts of Marketing (MKTG 400). Responsible for a standard section and the honors program section of this course. Designed and coordinated the honors project where students created marketing plans for local small businesses. Experience, con’t.

KSU Marketing Department Graduate Assistant

January 1991 to May 1993

Performed library and site research for three marketing faculty members. Also proctored exams, grading them on the university mainframe and by hand. Media Planner/Buyer, Leo Burnett Media Department

January 1989 to January 1991

Member of a three-person team responsible for spending $54 million on Network, Cable and Syndicated television commercial time and national magazine space for the Keebler Company account so you could see the Keebler elves in the hollow tree. is job was unique in the industry in its combined responsibilities for buying and planning media. More responsive to client marketing goals than similar positions at other agencies. Planned media campaigns and then personally executed them, negotiating and buying media time. Fulfilled client information requests and prepared competitive reports. Group Personal Computer Specialist, Leo Burnett Media Department - March 1989 to January 1991. Aided co-workers in using computer applications. Responsible for tutoring, answering questions, and finding solutions to user problems. Participated in development committee for a custom-designed media planning application. Co-wrote users' manual.

KSU Learning Skills Seminar Leader

Fall 1986 to Spring 1988

Taught four semesters of a 3-credit hour, graded college course designed to enhance scholastic performance of academic-risk KSU undergraduates. Skills taught in the seminar included reading for comprehension, test taking, time management, note taking, and stress management. 4

References provided upon request.

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