Social Media Marketing Manager

SKILLS

• MS Office: Word, Excel, Outlook, PowerPoint; Google Drive: Docs, Sheets, Slides; Cision; MuckRack

• Social Media: TikTok, Instagram, Pinterest, Facebook, TwiGer, YouTube

• Highly moKvated; Detail oriented; Strong wriGen and verbal communicaKon skills; Strong ability to mulKtask; Thrives in a fast-paced environment; Demonstrates strong project management skills; Strong interpersonal skills; Highly organized; Good insKncts PROFESSIONAL EXPERIENCE

Ei Thrifted Small Business Owner, Huntington, NY August 2020 – Present

• Design, create, and sell original clothing from my designs and paGerns; To date I logged $14,000+ in sales

• Manage day-to-day operaKons for busy Instagram shop including photography, copy, branding, markeKng, logisKcs, and customer service

• Maintain an awareness of trends in the social media landscape; idenKfying influencers for partnership and giWing opportuniKes

• Promote products on mulKple channels including Instagram, TikTok, Pinterest, influencer partnerships, and word of mouth Paul + Williams Showroom Coordinator, New York, NY September 2019 – April 2020

• Managed all client inventory & sample trafficking; Coordinated Kmely requests and returns with stylists / editors

• Updated media, stylist, and influencer contact lists; Developed media lists for pitches and event outreach

• Monitored, clipped, and serviced press and social coverage across teams and clients

• DraWed core press materials including press releases and pitches, iKneraries, and other PR materials

• Built relaKonships with media and stylists during press previews and sample appointments

• Executed high impact giWing experiences; Developed social media recaps and logged all coverage

• Trained and managed our intern, provided a structural learning experience with weekly feedback

• Assisted on-site during events including media previews, consumer facing events, and product launches

• Office administraKve tasks include answering the phone, maintaining an orderly showroom, taking notes on weekly phone conferences

• Recording and distribuKng call notes; Liaising with LA offices Coach, Inc. Global Events Coordinator, New York, NY August 2019 – September 2019

• Assisted the events team during NYFW Pop-up Retail Concept: The Coach Originals and the Coach SS20 Fashion Show Coach, Inc. Celebrity PR Coordinator, New York, NY August 2018 – April 2019

• Developed influencer lists and managed talent outreach for all aspects of giWing and seeding opportuniKes, assisted with celebrity fibngs

• Monitored the tracking, clipping, and organizing of social media coverage into recaps and reports

• Supported the Director of Celebrity RelaKons and overall influencer division with day-to-day tasks

• DraWed iKneraries for talent, coordinated transportaKon, and escorted celebrity talent to events and shows

• Organized internal documents including media kits, talent rosters, and informaKon decks

• Assisted in developing presentaKons for future campaign ideas for meeKngs with the CMO and CreaKve Director of Coach

• Managed expenses; kept up to date celebrity address book, trained a team of interns assisKng on major giWing moments

• Built and maintained contact database; Maintaining product inventory and fulfilling product send-outs EDUCATION

New York Institute of Technology September 2019 – May 2022 Communication Arts, M.A. Candidate

Gettysburg College September 2014 – May 2018

Studio Art Major, Economics Minor

Honors: Dean’s Commendation List

Study Abroad Prague, Czech Republic: SIT Arts & Social Change *******.*******@*****.***

631-***-****

Huntington, NY > NYC (April 1)

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