Social Media Account Executive

AMY B. ROSEN

* *********** ******, ***** ******, NY 10601

C: (917) 612- 8248; email:********@*****.***; twitter: @amybrosen CAREER OVERVIEW

As a seasoned communications strategist, I have been in the forefront of creating engaging and impactful corporate leadership media campaigns for many of the world’s most beloved and trusted brands. My client counsel roster includes Apple, Procter and Gamble, General Motors, IBM, FujiFilm, Altria Group (Philip Morris brands), Target Corporation, Northwestern Mutual, Porsche North America, Phillips Lighting USA, Sara Lee Corporation, Simon Properties, Univision and Starwood Resorts and Hotels. I have recently been engaged to support the COVID-19 crisis in Guayaquil, Ecuador, showcase Pakistan’s leadership in the Afghanistan Peace Process, as well as work with many nations in the first virtual United Nations General Assembly (UNGA) meeting in September of this year. I have represented clients in politics, technology, financial services, hospitality, packaged goods, food, health and wellness, arts and entertainment, sports, fashion and automotive. In addition, I am proud to have worked on behalf of the Smithsonian Institution and with many NGOs and non-profit organizations. I am truly passionate about the power of earned media to influence behavior and impact the intersection of brand and corporate reputation. My goal is to unite global, political, economic and cultural trends to drive real business value for my clients. EXPERIENCE

BLJ Worldwide, New York, NY, Washington, DC and Doha, Qatar President

April 2020 - Present

As president my day to day role is to provide strategic counsel with a heavy emphasis on brand management utilizing the power of earned media to garner consistent top tier media results. My responsibilities include:

• Overseeing and building external relationships with the organization's constituencies, including key stakeholders and top tier media as well as oversee staff in New York, Washington and Doha offices.

• Lead point on media interactions to promote and impact the organization as the face of the company.

• Oversee for all clients currently including direct oversight on The U.S. Embassy of China, The U.S. Embassy of Pakistan, The Guayaquil Food Bank, Ecuador, Chinese United States Exchange Foundation, The U.S. Embassy of Uzbekistan and EN+ /Rusal, an Anglo-Russian aluminum company.

• Directly work with C-Suite leadership and Government ministers and counsellors to secure media opportunities, and prepare and place op-eds, bylines, speeches, presentations, and other supporting materials.

• Actively engage, cultivate and manage press relationships to ensure coverage surrounding programs, special events, public announcements, and other projects successfully. • Oversee the day-to-day activities of the communications function including budgeting, planning, and staff development for the company.

• Recruit and manage communications /client teams to support the development and execution of strategic communications strategy.

• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.

• Mentor and develop staff using a supportive and collaborative approach on a consistent basis.

• Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments across three office locations.

Rubenstein Public Relations, New York, NY

Vice President, Group Head, Corporate/Consumer Group, June 2018 – March 2020

• Client lead for top Lifestyle, Fashion, Consumer, Corporate and B2B clients including Dream Hotel Group, Badgley Mischka, The Nederlander Organization, Bruce Munro’s Sensorio: Field of Light; Professional Fighter’s League MMA; ALTR Created Diamonds, Global Cannabis, and many luxury, consumer clients including celebrities, influencers and events such as movie premieres; influencer events, charitable organizations and crisis projects as needed.

• Key recent media features have included The Associated Press, Reuters, The Wall Street Journal, The New York Times, Financial Times, The LA Times, CBS This Morning, CBS News, FOX Business, CNN, CNBC, MSNBC. Good Morning America, Good Day NY, WWD, E!, Yahoo!, Variety, Extra! TV, Entertainment Tonight, NPR – Planet Money, Hollywood Reporter, Crain’s NY, Huffington Post, GQ, Bloomberg Businessweek, Bloomberg Pursuits, Robb Report, FORBES, Chicago Tribune, Washington Post, People, Newsweek, ESPN, Departures, Cosmopolitan, VOGUE and NY Post among many others.

• Oversees 18 clients and team of 10-15 direct reports on day to day basis. INDRA Public Relations, New York, NY

Vice President, November 2015-May 2018

• Client lead for small boutique PR agency, offering daily strategic, critical thinking as well as tactical media relations support.

• Highlights include media relations for the “David Wells, Yankee MLB Pitcher’s 20thAnniversary of The Perfect Game,” official movie premiere of “The Man in the Red Bandana,” ACTIV against Cancer Pro Am with professional tennis star James Blake, Polo for A Purpose Polo Event to benefit Leukemia and Lymphoma in Wellington, Florida, Taste of Wall Street for St. Jude Foundation and Trent Tucker’s celebrity bowling event, during the 52nd Super Bowl in Minneapolis to benefit JDRF.

HILL + KNOWLTON STRATEGIES New York, NY

Media Specialist, Corporate/Crisis Group, December 2014 – November 2015

• Provided strategic counsel, high-quality writing and skilled implementation of agreed-upon plans to variety of transactional/corporate clients including AEON, Target and Home Depot. • Advised and worked with corporate team on Target/CVS deal on behalf of Target. (CVS Health acquired Target’s pharmacy and clinic businesses. CVS Health rebranded and now operates Target’s pharmacies through a store-within-a-store format, and Target’s clinic locations were rebranded as CVS/minute clinics.)

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• Advised and offered high level media support regarding Target and Home Depot on consumer credit card fraud.

• Managed investor relations efforts, worked extensively with clients on quarterly earnings announcements and conference calls, investor presentations and positioning, as well as on investor targeting and benchmarking programs.

STARWOOD HOTELS & RESORTS, INC. Stamford, CT

Director, Global Communications July 2012- December 2014

• Developed, implemented and managed all communications activities to promote, enhance, and grow the Starwood brands, specifically Aloft, Element and Four Points by Sheraton hotels. • Managed all development, integration, and implementation of a broad range of public relations activities relative to the strategic direction and positioning of Starwood and its leadership in the Specialty Select Brand (SSB) category including strategic hotel deals and openings, special offers/partnerships.

• Oversaw SSB’s PR and marketing partnerships with MasterCard, Delta Airlines and America Automobile Association (AAA)

• Promoted Starwood’s new technologies and innovations including first ever mobile app to use smartphone as hotel key to bypass check-in desk (Aloft hotels)

• Significant PR announcements for Aloft Hotels include 75th hotel opening, with Aloft Panama as the 75th hotel, oversaw initial development and planning for Aloft 100th hotel opening (mid 2015), strategic partnership with Aloft Hotels and MTV Asia, Aloft Hotel’s 3rd opening in Saudi Arabia

• Managed aggressive Four Points opening strategy – including announcement of first to market in North Dakota, W. Virginia and Slovenia and 10 additional global openings.

• Strategically implemented announcement strategy for First International Element hotel opening in Vancouver and First Element Hotel in Europe, in Frankfurt.

• Developed and implemented an integrated strategic communications plan to advance brand identity, broaden awareness of hotel’s unique programming offerings and increase brand visibility across key stakeholder audiences, media (traditional as well as social) and key influencers/bloggers, etc.

• Identified challenges and emerging issues faced by Starwood and hotel industry regarding sustainability. Worked with leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them – utilizing Element Hotels as Starwood’s eco-lab to showcase Starwood’s commitment to sustainability as it grows it global footprint.

• Served as a spokesperson and lead point person on crisis and all media interactions that help promote and/or impact the organization specifically on behalf of the SSB brands. EARLY CAREER

AMY ROSEN PUBLIC RELATIONS New York, NY

Principal, 2002-June 2012

SARD VERBINNEN, INC., New York, NY

Vice President, 1999-2001

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EDELMAN PUBLIC RELATIONS, New York, NY

Vice President, 1998-1999

BURSON-MARSTELLER, New York, NY

Manager, 1995-1998

SAATCHI and SAATCHI, New York, NY

Account Executive, 1994-1995

THE SMITHSONIAN INSTITUTION, Washington, D.C.

Account Executive, 1993-1994

EDUCATION

B.A.: History: University of Georgia, Athens Georgia, 1993 Dana Hall School, Wellesley, MA, 1989

ADDITIONAL ACTIVITIES

Board Member, New York Pediatric Cancer Foundation 2002-present Board Member, Kellner Liver Foundation 2012-present Public Relations Society of America (PRSA) 1995-present

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