adkj14@r.postjobfree.com pg *

John Leo Szrejter

Senior User Experience Researcher & Strategist

leoszrejter.com

adkj14@r.postjobfree.com

360-***-****

EXPERIENCE

Kforce at AT&T, Senior UX Researcher

San Jose, CA, Jan 21’- Current

● Demonstrated opportunity to increase year over year profit by 320 million by validating qualitative findings through quantitative research.

● Shaped the scope of UX repository research at Design Technology through introducing a competitive analysis to impact the direction of UX maturity.

● Defined KPIs of research repositories through creating a taxonomy in collaboration with stakeholders.

● Informed the design of the AT&T electronic sign in and billing experience.

Crystal Equation at Facebook, Qualitative Researcher III Menlo Park, CA, June 20’- Jan 21’

● Facilitated strategic product decision alignment through Delivery & Signals through creating the framework for research prioritization which 75 PMMs and XFMs utilized to conduct prioritization for all Ads projects across 8 different teams.

● Unlocked opportunities through compiling years of Facebook research into a literature review which outlined ways to impact 75% of Facebook's total revenue. This research fueled the creation of a new research group dedicated to the specific product space, outlined the associated use cases and behaviors to measure, was chosen for Status of the Union, and subsequently fueled 7 projects across product.

● Owned and coordinated rapid Ads product research across 8 XFM teams in order to gather signals on rapid changes to established products using a blend of RITE methodology with usability testing and interviews which impacted the use cases and flows of Facebook interfaces.

● Unblocked barriers and reduced information silos for researchers, scientists, designers, and engineers through building Gantt charts, master research documents, and collaborative teams.

● Informed the design of a broad range of prototypes and products: Ads Campaigns, Audience Targeting, Ads Creation, Mid-Flight campaigns, Ads Creative, and Facebook Guidance.

RESEARCH METHODS

Qualitative and Quantitative:

User Interviews, Competitive

Analysis, Taxonomies,

Ethnography, Participatory

Research, Journey Mapping,

Design Thinking, Task Analysis,

User Flows, Directed Acyclic

Graphs, Eye Tracking,

Storyboards, Lit Reviews, Video

Diaries, Diary Studies, A/B

Testing, Tree Testing, Usability

Benchmarking, Lit Reviews,

Surveys, Desirability Studies,

Concept Testing, Customer

Feedback, Click Testing,

Clickstream Analysis

Influencing Organizations:

Agile Advocate, Workshop

Facilitation, Stakeholder

Management, Change

Management.

TOOLS

Google tools, Microsoft tools,

Photoshop, Illustrator, Adobe

XD, Sketch, Figma, InVision, Tobi

Pro Eyetracker II, Axure,

Wireframing, Prototyping,

Piktochart, Jira, Slack, Kanban

Qualtrics, Google Consumer

Survey, UserTesting.com,

Lookback IO, Mural

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ERG at Google, Senior UX Researcher

Mountain View, CA, November ‘19 - May ‘20

● Influenced the design across perception through creating personas, slide decks, affinity diagrams, and support documentation.

● Unlocked opportunities which included validation for accessibility research, an expanded the user base, and mitigate legal risks by researching and meeting the needs of vulnerable demographics: A11y users (Specifically individuals experiencing hearing loss).

● Measurably reduced rework, cost, information silos, and risks by founding the study go/nogo process which facilitated cross functional communication and team fooding prior to launching research campaigns.

● Formed the dual track research Agile sprint to facilitate rapid generative, evaluative, and experimental research with two cross-functional teams across product and RnD while coordinating with accessibility council (A11y) and product council (legal) teams.

● Unblocked barriers and reduced information silos for researchers, scientists, designers, and engineers to collaborate with Kanban and Agile through an evidence based success matrix.

● Facilitated strategic product decision alignment through leading the UXR sprint program. Connected the dots across physical and digital experiences, complex networks, and stakeholders.

● Informed the design of a broad range of prototypes and products: wearable technology, head mounted displays, AR/VR, mobile software, Pixel, and smart textiles.

Cisco, UX Researcher / UX Scrum Master

San Jose, CA, June ‘19- September ‘19

● Fostered innovative practices at Cisco by applying user-centered design thinking to inform their digital collaboration offerings.

● Transformed one of the Cisco Meeting Buildings into a UX research lab to user test WebEx compatible hardware, software, and services.

● Led research shaping WebEx experience that tested the colleague experience of various meeting collaboration form factors.

● Created the first UX Research internal social networking systems at Cisco which still exist today.

● Defined KPIs with stakeholders, established qualitative and quantitative data collection methods, and guided analysis. Mindsource Center LLC, UX Researcher / Program Manager Covington, WA, Oct 17’- Apr ‘19

Sendan Center, Behavior Technician / UX Researcher Bellingham WA, Jun ’15 - Jun ’17

Cascade Connections, Consultant / UX Researcher

Bellingham WA, Sep ‘14 - May’16

SKILLS

Time Management, UI

Heuristics, Social Psychology,

Applied Behavior Analysis,

Client Billing, Stakeholder

Analysis, Information

Architecture, Data Visualization,

Software Development,

Hardware Development,

Program Management, Scrum,

Lean, Kanban, Public Education

Systems, Section 504, Section

508, WCAG, Accessibility

Compliance, Experimental

Psychology, Behaviorism, and

Vendor Management

EDUCATION

Masters Degree in Applied

Behavior Analysis:

University of Washington,

Seattle, WA, ‘20

Bachelor’s Degree in Human

Services:

Western Washington University,

Bellingham, Washington, ‘16

Associate of Arts and

Sciences:

Whatcom Community College,

Bellingham, Washington, 14’

Contact this candidate