Experienced client account manager and brand marketer specializing in brand partnerships, multi-channel marketing campaigns, content partnerships and experiential brand activation campaigns through creative and insights-driven strategies.

Professional Experience:

Harp_Sells E-Commerce Store November 2020-Present

Sold 45 pairs of new or used sneakers and sports equipment totaling $2568.80 in the past 90 days.

Tesseract Group, L.L.C. - New York, NY 2020-Present

Strategic Marketing Consultant

●Created go-to market strategy and named data science firm, Data 2 the People.

●As a consultant I secured beverage and dollar sponsorships for the Bronx Museum’s 2020 Spring Gala.

●Procured Hill Harper for guest panel at Quintessential Gentleman’s MOCTales event at Harlem Boys & Girls Club.

●Negotiated 070 Shake contract for The Culture 2 concert in Jersey City featured in Highsnobiety.

Rogers & Cowan/PMK - New York, NY

Senior Account Executive / Influencer Partnerships for Samsung White Glove 2.0 2018-2020

●Developed Samsung Collective to influence consumer experience journey partnering with 82 influencers, producing 1,000 posts, 10.8 million impressions, a 2% engagement rate, and 996 million engagements.

●Planned and executed 45 technological experiential activations garnering 66 million impressions with brand partners and created recap decks.

●Established KPI’s, drafted and executed talent SOW’s, negotiated contracts for talent and influencers.

●Produced content as well as coordinated social posts with talent & management teams to ensure contracts were executed satisfying deliverable requirements.

●Liaised with internal communications and pr teams to create synergistic campaigns.

Account Executive / Experiential Marketing for Samsung Care 2017-2018

●Led bi-annual 12 market secret shop initiative and improved service ratings from C to B+ between 2017 to 2018.

●Campaigned and engaged 71,000 consumers during Galaxy Studio 15 City Nationwide tour and won 2018 Ex Award for Best Multi Market Event.

●On-site Team leader for S9/Note9 CPU and Care Device Repair Truck for 200 nationwide site tours.

●Created tour training and resource materials, educated, and implemented training for over 40 brand ambassadors for nationwide tours.

●Point of contact for talent managers at 837 Samsung ensuring talent executed deliverables for event productions.

Account Executive / Influencer Marketing, Brand Partnerships for Samsung White Glove 2015-2017

●Directed product seeding in the New York market for more than 1000 talent, influencers, and gatekeepers.

●Conducted 1 on 1 product meetings with talent, pr, and media members across the entertainment spectrum.

●Maintained and increased an active network of 400 celebrity & influencer brand advocates tapped for consumer facing brand activations at major pop culture moments.

●Managed activations from the pre-production through post-production stages for events by selecting vendors, negotiating prices with venues, getting event insurance, hiring staff, and on-site event execution.

●Engaged talent and media on the Samsung mobile ecosystem during cultural events, product launch activations, and in-home meetings attaining a 30% conversion rate from competitive devices to the client’s product.

Education: Rutgers University, BA in Economics 2010

Continuing Education:

Fundamentals of Digital Marketing, The Open University 2019; Online Marketing Foundations, Lynda.com 2017; PowerPoint 2016 Essential Training, Lynda.com 2016