Beth Dagenbach

adki6o@r.postjobfree.com 239-***-****

MEDIA MANAGER / SALES AND MARKETING SPECIALIST

Over 5 years of experience promo@ng and marke@ng new products recently focused on the the beverage industry. Experience selling outdoor billboard and radio adver@sing for large na@onal companies. Established social media sites and worked with tradi@onal print and electronic media.

Strong Communica.ons Skills Digital Media Crea.on and Management Radio Sales and Strategies Billboard Adver.sing Sales Qualita.ve Media Media Planning and Strategies Digital and Tradi.onal Media Management Evalua.on of Media Effec.veness PROFESSIONAL EXPERIENCE

ANHEUSER-BUSCH – Fort Myers,FL January 2019 to Present CONTEMPORARY MARKETING TEAM

• Built brand awareness and promoted brands, managing events and ac@va@ons with sampling, promo@onal items and digital publicity.

• Provided marke@ng intelligence on current marke@ng condi@ons and compe@@ve products and service offerings.

• Iden@fied product growth opportuni@es and new marke@ng ini@a@ves to drive sales.

• Fostered, developed and maintained retail rela@ons with over 60 accounts in the Southwest Florida area.

• Developed promo@onal exhibits driving event par@cipa@on for spor@ng events including golf, boa@ng and local community events.

• Developed and planned marke@ng events within a monthly budget and exceeded event goals monthly and was recognized as the top performer mul@ple months.

• Developed and sustained close rela@onships with key accounts staff and communicated results to management and sales teams. EDINBORO UNIVERSITY – Edinboro, PA August 2017-May 2018 GRADUATE ASSISTANT, DEPARTMENT OF COMMUNICATION

• Developed a social media site for the Department of Communica@ons to aYract new students to the Department and inform current students of events.

• Provided qualita@ve research for department heads focusing on public speech and media reac@ons and assisted in the development of published paper for the Na@onal Communica@on Associa@on.

• Enhanced the ‘Beehive’ an electronic communica@ons network to aYract addi@onal businesses to the local geographic area and provide internship opportuni@es for students.

• Created and published the monthly communica@ons newsleYer, “Comm Monthly” to communicate informa@on and events to the faculty, staff and students.

• Managed events for the PRSSA (Public Rela@ons Student Society of America) to connect with professionals. LAMAR ADVERTISING –Allentown, PA October 2015-August 2016 ACCOUNT EXECUTIVE

• Targeted new businesses and iden@fied poten@al growth areas and opened new accounts, increased company’s market share and sold all products where applicable.

• Prepared wriYen presenta@ons, reports and proposals. Worked with local media agencies to develop marke@ng campaigns.

• Maintained ac@ve member in the Adver@sing Associa@on of Lehigh Valley, developing leads and business contacts.

• Developed new leads by cold calling and securing face-to-face appointments with key decision makers and established, maintained and grew rela@onships with client base and agencies. IHEARTMEDIA–Allentown, PA January 2015- October 2015 ACCOUNT EXECUTIVE

• Developed and maintained ongoing rela@onships with corporate, adver@sing, and public rela@ons communi@es.

• Developed presenta@ons to businesses designed to sell marke@ng solu@ons as well as service client accounts including preparing sales orders and produc@on requests.

• Develop new leads by cold calling and securing face-to-face appointments with key decision makers and established, maintained and grew rela@onships with client base and agencies.

• Engaged decision makers in a consulta@ve selling situa@on to uncover marke@ng challenges and iden@fy opportuni@es for developing solu@ons u@lizing assets.

EDUCATION

MASTERS In CommunicaGon:, Integrated Marke@ng Communica@on – Edinboro University – Edinboro, PA BACHELORS of CommunicaGons: Communica@on: Media and Public Rela@ons – West Chester University –West Chester, PA

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