Stephen B. Bagwell

***** ***** *****

St. Louis, MO 63141

314-***-****

adkhsu@r.postjobfree.com

Senior Sales, Marketing, and Business Operations Executive

Passion For Problem Solving and Consumer Dialog

Accomplished senior-level executive with a proven track record of successful strategic and tactical leadership resulting from 26 years with one of the world’s most respected/admired selling and marketing organizations. Adept at leading small and large organizations to drive results and business success through world-class marketing and customer service. Proven success at leveraging relationships and experience to secure diverse perspectives from a variety of experts to address business opportunities. A key contributor who can leverage substantial marketing and sales expertise to drive success while applying passion for people/consumers and problem solving as an entrepreneur, operator and business professional.

Areas of Expertise

Executive Leadership

Strategic Brand Positioning

Customer Communications

International Business

Marketing Strategies

Financial Control

Strategic Planning

Human Resource Management

Brand Management

Public Relations-Crisis Management

Distribution

Career Highlights

Steady career growth resulting in Executive Leadership roles and increasing levels of responsibility working in a variety of selling, marketing and distribution positions to drive profitable volume and market share growth.

A wide-range of experience with some of the best known and most valued beer brands in the world with a focus on team leadership and motivation, strategy development, organizational productivity and program execution.

Considered a trusted advisor by Senior Management and relied upon as a talented visionary with the ability to quickly grasp issues and identify opportunities to grow the business in domestic and international markets.

Proven success with developing brand strategy and positioning for national launches of new products across consumer, wholesale and retail channels with major global company as well as start-up entrepreneurial business.

Professional Experience

Regulator Brands LLC – Clayton Mo 2017-Present

CEO – Sales, Marketing and Distribution

1. Developed and deployed Liquor infused snack cakes sold under Great Spirits Baking Co

Partnered with major liquor brands through license agreements

Co-packing bakery partners sourced and signed up

Quality Assurance and recall experts brought on board – Stericycle

Soured and secured distribution partners – Crossmark and Resource One

Packaging and point of sale elements developed and produced through AD Agency

Partner cannonball in Clayton. https://greatspiritsbakingcompany.com

2. Spirit Brand Partners – East India Trading Company, Simply Pure Distillery

East India London Dry Gin, East India Rum, Simply Pure Vodka, Simply Pure Gin

Develop US Introduction plans, Secure all legal needs, Distribution Partners and

Importation logistical plans. Pallet Wizards and Southern Wind and Spirits

Develop full launch strategy, Target Intro Markets, Interview on-premise trade

Representative staff, develop print campaigns, develop PR plans, develop event and

sampling occasion plans, Produce proper sampling elements including glassware

https://www.theeastindiacompanygin.com https://www.blueduckvodka.co.nz/home

BEMES Home Medical Inc. – Fenton, Missouri

Home HealthCare Provider for Missouri and Western Illinois providing accredited Respiratory Therapists and class of segment equipment for customers/patients. VA contracted provider of ventilator setup and therapy. Sleep study and apnea therapy equipment experts. Personal care givers across all respiratory needs.

2012 - 2017

President, CEO – St. Louis, Missouri

Develop and manage all functions across product offerings for company. Established 2002

Set budgets/goals for sales reps

Manage daily, monthly business processes including all accounting functions.

Manage and allocated workforce against priorities. Perform all HR functions for AMS

Develop grow strategies and deploy resources

Expand product lines and service offerings. Recently added POC rentals, now #1 Google search position!

Initiated inventory buys and manage all vendor relationships

Expand customer base including new health insurance providers, Doctor practices, Hospital “on call” and on site services

Deploy Marketing and Awareness strategies through social media, online, direct mail, email and, direct contact calls leveraging BHM’s excellent market place reputation and service awards

GenAudio Inc. – Denver, Colorado

2009 - 2010

Developer of AstoundSound, a 4D sound localization cue technology changing how people everywhere listen to audio.

Senior Vice President, Marketing – St. Louis, Missouri (Since 2009)

Develop and manage all Marketing functions across consumer and commercial product offerings for a start-up company.

Developed and deployed Marketing Strategy and framework for overall company and, developed hierarchy for the various product offerings based on the core AstoundSound technology.

Created branding and positioning strategies to launch consumer product offering (AstoundSound Expander) at 2009 Consumer Electronics Show (CES) in Las Vegas. Managed all press/PR activities.

Design and deploy web based marketing programming at www.astoundsound.net to create awareness and consumer demand for 4D audio and AstoundSound technology.

Executed on-site demonstration and public relations event for Mix Magazine at Mix Nashville professional audio event as a pre-launch marketing promotion for ProTools “plug-in” offering.

Designed and executed Software Development Kit (SDK) demonstration for capabilities introduction at 2009 Entertainment Electronics Expo (E3) and public relations events for consumer application.

Performed vertical and horizontal study of Video Game space and developed targeted strategy based on “spherical sound cue reference” as a point of difference and appeal to gamers.

Developed materials for various business and investor presentations explaining the core technology and various offerings and provided strategies to market each.

Stephen B. Bagwell

Anheuser-Busch, Inc. – St. Louis, Missouri

1987 - 2009

Leading American brewer producing and marketing the world’s best selling beers including Budweiser and Bud Light.

Vice President, International Marketing (2007 – 2009)

Managed all Marketing functions outside of the U.S. to drive sales, and ensure consistent brand image across all elements.

Introduced Anheuser-Busch brands into six countries, engaging six agencies to tailor targeted marketing campaigns for local relevance utilizing a $70 million annual marketing budget.

Directed all marketing efforts handled by local international offices in London, Shanghai, Mexico City, Buenos Aires, Milan, Barcelona, Dublin, Toronto, and Hyderabad, India.

Traveled extensively worldwide to conduct customer focus groups, market visit assessments, product introductions and advertising agency meetings translated and deployed US Consumer Demand Model to each business unit.

Established a distribution company to launch Budweiser in Vietnam. Pre-rollout PR/AD campaign.

Performed China portfolio analysis, selected new agency for television creative, focused on Hong Kong & Macau markets and executed Chinese New Year and Olympic program development.

Created a new image campaign in the United Kingdom and South America to stabilize Budweiser.

Leveraged U.S. resources, and created business plan template utilizing Best Practice process to extend proven sales and marketing success into international markets to grow volume and market share.

Developed Manchester United/FIFA World Cup plans, packaging and P.O.S. refinement across all markets, analyzed consumer research and developed action plans as needed.

Hosted Board Members and Anheuser-Busch CEO for China-wide sales convention in Changsha.

Successfully executed Club Bud to activate Beijing Olympic Sponsorship and extend brand awareness for Budweiser throughout the Beijing market, leveraging media and public relations opportunities.

Vice President, Finance and Business Planning, Wholesale Operations Division (2003 – 2007)

Finance and planning leadership for world’s largest wholesale alcoholic beverage sales and distribution organization.

Developed and managed budgets, business plan, and P & L for 14 company-owned distributorships, with 22 facilities, 3,000 employees, $1.2 billion annual sales, $320 million annual operating expense, $500 million capital investment budget and directed branch Controllers, Safety, and H.R. Managers. Managed legal and all PR involved in consumer fatality accident.

Spearheaded staff reorganization, territory additions, wholesaler acquisitions, labor agreement analysis/planning, automated warehouse funding, testing and deployment and Mobility hand-selling.

Led employee training and development efforts, operations productivity improvement, standardized process and measures and consolidated backroom functions in Southern California.

Appointed to Management Development Panel, a cross-section of high-potential future company leaders who participated in senior management strategy meetings and provided perspectives.

Vice President, Wholesale Operations Division (Eastern Operations) (2001 – 2003)

Executive reporting responsibility for six Eastern U.S. company-owned wholesale operations.

Set direction and strategy for operations in New York, Boston, Louisville, Canton, Tulsa, and Chicago

Initiated review of handheld technology (Mobility), performed analysis for a new sales representative selling tool (Virtual Cooler), and evaluated route accounting system (WCS-VIP).

Instrumental in ratifying Canton, Ohio branch Collective Bargaining Agreement.

Vice President, Premium Plus Brands (1999 – 2001)

Management of all marketing, advertising,PR, brand image and promotion of premium plus brand families.

Provided leadership and direction to twelve direct reports including Product Managers, Brand Managers, and Marketing Analysts for Michelob family of brands and other premium plus brands.

Spearheaded the “high-end” initiative repositioning Michelob price and image, developing new brand extensions, launching Michelob Craft brands, and developing Amber Bock television campaign.

Mapped Consumer Demand Model against portfolio identifying opportunities and challenges

Produced Amber Bock television advertising campaign, led roll-out of Tequiza, launched new alcohol lemonade product and tested Killarney’s versus Killian’s.

Led Spirits Task Force reporting to CEO, and attended multiple update meetings with Board of Directors and Strategy Committee members to educate and communicate competitive high-end threat.

Extensive flavor and ingredient development through consumer testing and demand model.

Negotiated and signed partnership with Bacardi, launching A-B’s entry into the flavored malt beverage category with the launch of Bacardi Silver, and gaining inroads into the spirits industry.

Executed numerous test market projects and improved the new product rollout process.

Stephen B. Bagwell

Page Three

Vice President, Marketing Operations, Research/Customer Satisfaction (1997 – 1999)

Strategic oversight and management of marketing operations and consumer relationship group.

Managed a $1.4 billion marketing budget, public relations agency, personnel administration, marketing IT systems, produced sales convention, agency fees, communications and project priorities.

Led a team of 24 people in the integration and administration of the Research / Consumer Relationship Group with the Marketing Department, and was instrumental in funding and initiating a Customer Call Center and facilitating the use of consumer research using call center data.

Managed all budget and organizational development, deployed Budweiser.com, and deployed a new sales incentive plan to increase volume and profitability.

Hired The Cambridge Group and deployed new consumer driven demand model

Member of Consumer hotline PRIMUS group. Respond to product tampering issues and manage PR

Vice President, Value Brands (1996 – 1997)

Promoted to manage brand image, marketing and promotions for Busch and Natural Light beers, and Malt Liquor portfolio.

Provided leadership and strategy to eight Product Managers and Brand Managers who developed marketing and advertising programs to grow A-B’s sub-premium brands without growing category.

Led the image re-launch of the Busch brand with new packaging, P.O.S. and television advertising, created “Great Tracks” TV campaign with Dale Earnhardt Sr., and launched Hurricane Malt Liquor.

Signed multiple consumer product cross promotion partners for major holidays

Sold in promotions to heads of 7-11, QuickTrip and other regional chains using consumer demand data

Executive Assistant, Vice President Brand Management (1992 – 1996)

Promoted to assist Vice President with day-to-day communication of priorities and assignment follow-up.

Managed all brand budgets, multi advertising agency roster, public relations efforts, organizational planning, communications and department reorganization.

Interfaced daily with senior management in implementing Brand plans including new packages/products.

Achievements included assisting in the transition of D’Arcy/DDB Needham, deploying Contemporary Marketing Team, and producing wholesaler convention.

Product Manager, Budweiser (1991 – 1992)

Managed packaging, point-of-sale, and sales promotion projects for the world’s best selling beer.

Instrumental in efforts to contemporize every aspect of the brand, and coordinated creative development and execution of Budweiser Frogs / Lizards television campaigns.

Spearheaded wholesaler “road show”, a company-wide effort to reclaim focus on “The King of Beers”.

Additional Anheuser-Busch and Other Experience

Extensive knowledge and experience gained from a variety of management, marketing and sales positions working with wholesalers to maximize awareness, availability, distribution, and sales.

Provided excellent base line knowledge of the beer industry, positioning for future career growth.

Territory Manager, Wholesale Operations

Denver, Colorado (1991)

Sales Supervisor, Wholesale Operations

Denver, Colorado (1990 - 1991)

Marketing Mgmt. Development Program

St. Louis, Missouri (1987 – 1990)

Supervisor, Contemporary Mktg. Team

St. Louis, Missouri (1987)

Hewlett-Packard Corporation

One of the world's largest information technology companies specializing in computing, data storage, and networking hardware.

Customer Services Group – St. Louis, Missouri (1985 – 1987)

Served as customer maintenance contract coordinator.

Specialized in installation, repair logistics, bench technical and customer service escalations.

Education

BA, Marketing and Business Administration

1990

Webster University – St. Louis, Missouri

Computer/Software programming Studies. Software platforms and network connectivity

Washington University – St Louis, Missouri

1986-1987

BS, Computer Science

1985

University of Missouri – Rolla, Missouri

References Available Upon Request

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