Matthew

Planer

Tucson Arizona

520-***-****

adkhmz@r.postjobfree.com

https:/www.linkedin.com/in/mattplaner

A result-oriented, highly motivated, energetic person with a proven ability to build strong working relationships to achieve results by a specified deadline. Able to set priorities, meet deadlines, and work under pressure individually or with a team to complete tasks. Always willing to take on new and different assignments. Very organized, and extremely reliable, with a proven ability in time management.

Experience

OCT 2019 – PRESENT

Digital Marketing Manager / Source Group LLC.

Responsible for all internal and external marketing efforts including, SEO, SEM, Social Media, Email Campaigns, Marketing Analysis, Website Chat, Website development, and updating. Other responsibilities include client campaign creation and management.

Public Relations

Publication distribution

Publication promotion

Development and implementation of more than 100 digital marketing strategies per year

Development of all digital sales programs

Vendor acquisition

Digital marketing budget creation and allocation

Travel to Trade Shows to increase leads and sales

Trade Show planning and strategy

Article creation and distribution

Implementation of all client digital marketing programs

Department P&L

Achievements

Increased digital readership and following by more than 600%

Increased website traffic by 189%

Increased digital gross revenue by more than 781%

Reduced department expenses by 40% without losing services or employees OCT 2016 – JUN 2019

Senior Digital Sales Specialist (Manager) / Gray

Communications - KOLD

The SR DSS– in concert with the Digital Team and general sales team - helps develop and fully execute digital marketing initiatives to meet sales objectives and help close digital business. This role trains and educates the team on digital products, and maintains digital campaigns, projects, and internal systems. SR DSS accurately predict sales forecasting and report to the 2

Director of sales and corporate. The SR DSS also participates in one on one meetings with MCS to establish new goals and sets priorities.

Exceed quarterly and annual digital station budgets

Communicating with corporate on digital pacing to budget

Participate in Department head meetings

Targeting the station’s Top 100 accounts and driving digital revenue.

Create Station cause-based initiatives to generate an additional $40,000 per quarter

Learn about all aspects of digital advertising and helping train and educate the sales team on new digital products and trends

Learns new digital products and strategies and helps implement them with MSCs.

Attends client calls, meetings, and events to further client relationships.

Develop an understanding of customer's digital business needs, trends, and patterns.

Helps maintain internal workflow systems for the entire Sales team

Works on digital presentations in PowerPoint

Achievements

Increased sales from 71% to budget to 99% to budget in one year

Decreased churn client by 31%

Decreased employee churn by 41%

SEPT 2007 – OCT 2016

Owner / Media by Matt (DBA Digital Nerds)

Manage staff

Performer daily business operations

Perform P&L

Developing business relationships with new advertisers

Create and implement new sales programs

New product/vendor acquisition

Create and develop new products and solutions

Attending and representing the company at community events

Attending business networking meetings in the community

Maintaining knowledge of new, existing, and upcoming products

Plan and conduct search engine marketing and optimization seminars

Conduct business to business training seminars

Maintain all sold advertising programs

Website design

SEPT 2010 – JUN 2013

Automotive Territory Manager / Arizona Daily Star

Responsibilities include managing the automotive sales team and expectations, making in- person and telephone sales calls to prospective and current customers to actively sell advertising for both print and online products including Cars.com. Other responsibilities include processing orders and creative for advertising purchases, planning and preparing for future advertising sales opportunities, communicating regularly to sales managers, directors, and support staff, participating in sales initiatives for both print and online products.

Developing business relationships with both assigned and new advertisers

Sell both online and print products including Cars.com

Maintaining knowledge of new, existing, and upcoming products 3

Meet and exceed core, online, and niche product goals

Create customized proposals to increase sales revenue

Maintain knowledge of automotive and marketing news

Maintain knowledge of economic factors that affect dealerships

Work with regional and national agencies to secure additional revenue

Create new and innovative sales programs

Complete sales calls alongside territory sales consultants

Managing automotive staff and expectations

Work with $1.5 million in marketing budgets

Achievements:

Exceeded $820,000 revenue contract by 15%

Exceeded $300,000 revenue contract by 17%

Successful launch of classified white paper

Successfully signed a $1.1 million contract. An increase of 200,000 over prior year Education

2006

Bachelor of Science Business Management and Marketing/ Northern Arizona University – Tucson

Certifications

Blue Print Certification

Google Analytics IQ

Google Ads

Google Ads Digital Garage

4 – iab. Certifications

A Little About Me

I am a digital marketing professional with over 17 years of marketing experience. This includes b2c and b2b with multiple verticals including automotive, health, trade shows, and just about anything else you can think of. I also have extensive experience in media planning with a proven track record of hitting KPIs and growing revenue.

I greatly enjoy spending time with my family, geeking out over star wars, and playing hockey. I tend to be very competitive by nature, which has led to great success in my field and I enjoy the challenge of creating new and exciting programs that drive business and exceed goals. For more on my work history or to see the articles I’ve written, please visit my LinkedIn profile.

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