Lalita Devadiga

Residential Address: C- ***, Vimal Jyot, Sarvoday Paradise, Mira-Bhayander road,

Miraroad (East),Landmark Behind Balaji Hospital, Dist Thane, Mumbai, Maharashtra, India - 401107. Cell: +91-986******* Email ID: adkgyj@r.postjobfree.com Objective

Seamless work flow is the direct outcome of relentless focus oriented actions; this is what I thrive upon.

Work Experience

Working with Wotradeal Technologies Pvt Ltd.

Jan 2019 till date

Key Account Manager – E commerce (Household Mopping Supplies) o Managing multiple brands: - WOTRA, LIBMAN, KEHAN, TREQA, TOPOTO etc o Managing platform such as Amazon.in, FK, Pepper fry, Udaan (DTR), Seniority, Meesho etc. o SPOC for online partners for Household cleaning supplies category. o Handling catalogue and inventory management.

o Running Campaigns, sponsored ads monitoring spends, ROI, enhancing A+ Content, Updating Keywords, Titles.

o Handling P& L of the respective accounts.

o To manage all aspects of E Commerce business with cross functional activities like Business Planning, Content Strategy & Development, SMS and Email Marketing. o Planning, Executing & Handling complete business operations of e-commerce at each level - Front end operations, Product Assortment, Supply chain, Distribution and CRM. o Planning and implementing visibility activities for the brand on e-commerce platform. o Regularly reviewed competitive websites in terms of product range, marketing initiatives including functionality and customer offerings.

Worked with Wonderchef Home Appliances Pvt. Ltd.

24th May’15– 30th April’ 18

Sr. Manager Alliance - E commerce (Category - Home & Kitchen) Alliances & Brand Visibility:

o Domestic and International tie-ups, New Business acquisition, discussing commercial and terms and conditions (SLA).

o Managing Existing portals - Amazon/CT, FK, AVA, PayTM, ShopCJ, Pepperfry, Limeroad, HS18, Hopscotch, FirstCry, Luxehues, Grofers, Giftease and International Tie-ups (US

& Australia).

o Rewards Programs - Loylogic- Ethiad & Jet Previlege, Easyrewardz. o Develop and supervise all activities and plans for various ecommerce projects and coordinate with product development team to prepare an effective schedule for project and ensure compliance to same

o Assist all internal parties to understand product deliverables and provide support to all activities on ecommerce platforms and ensure satisfaction of customer at all times. o Design and prepare reports for all eBusiness metrics for various online platforms and achieve all growth objectives and develop all enhancements to direct supply network. o Maintaining campaign calendar for activities conducted on every portal. Digital Role:

o Work directly with a multitude of agencies and vendors to execute against strategic plans. o Involvement in the Digital Marketing team to drive more traffic on Wonderchef site via Partnering with affiliates and coupon sites.

o Bank Partners- SBI, Deutsche Bank, ICICI,RBL, Kotak . o Affiliate Partners – Vcommission,Payoom, Cashkaro, GrabON, Vantage Circle etc o Managing offers, discounts, coupon codes and payout of all the affiliates. o Working closely with digital marketing and creative associates for executing the campaigns for online.

o Coordinating with operations, sales support, and production for deal alignment. o Ability to develop, plan, and implement short and long-term goals. Alliance Manager (Category – Travel Accessories) Reporting to CEO o Brand alliancement of various Categories for PackMyBag.in E-Commerce Portal o Targeting multiple industries for cross promotions and loyalty programs with Banks, coupon partners, travel Industry etc

o Handling Commercial aspect of Merchants for PackMyBag.in. and Maintaining Merchant Relations

o Handling Online Marketing –New portal Association for In-house Brand VIAGGI. o Tie ups with Retail Industry for VIAGGI Brands and PackMyBag.in o Handling Commercial of VIAGGI travel Accessories on different channel. o Work closely with operations and IT to ensure efficient and effective ecommerce functionality.

o Managing promotional campaigns by way of creating discounted deals/offers for the daily

/weekly / seasonal/EOSS deals for e commerce portal. o Coordinating with operations, sales support, and production for deal alignment. o Building and maintaining relationships with clients for repeat business. o Creating opportunities for online marketing alliances. B formula Entertainment – Oct’09 – July ‘ 13

Client Servicing Manager: Reporting to Director

o Taking the brief from the client and ensuring to execute it with the help of the team. o Participating in Marketing activities to develop new business and taking care of operational Activities.

o Understanding Client feedback and concerns, and pro-actively works to resolve any issues or concerns

o Working closely with the Director and Production team by attending and coordinating planning meetings. Production planning, coordination with clients and associates o Co - ordination of various activities from research to edit production, screening of the end product.

o Doing Payments follow ups with client.

o Handling production at the time of events.

Worked with PackMyBag.in Sep’13– May’15

M/s Informedia India Pvt Ltd, Mumbai, India - Aug’07 to July’09 Business Development Executive: Reporting to Business Development Manager o Acquiring Delegates Sales, Interacting with Senior Managements of Various Corporate, mostly CEO’S, President & Directors

o Over a period have also Developed a good Relation with Top Industry experts & Decision makers in the corporate Industry

o Interacting with Production team & Research team to implement positive Markets Strategy

& Innovative Development for Smooth & Profitable functioning of the Events. o Generating new Business and increase revenue from the existing Clients. o Dealing with the HNI (High Network Individuals) Of the Corporate Industries. o Prospect and generate Sales leads and turn qualified prospect in to sales. o To maintain the regular follow ups as well as payment follow ups. o To take the Confirmation through E-Mail and Fax. Personal Details

o Nationality – Indian

o Marital status: – Single

o Languages - English, Hindi, Marathi and Tulu.

o S.S.C completed from Saraswati Vidyalaya High School in 2000 o H.S.C completed from Thakur College of commerce & Science in 2002 o B. Com Graduate from Mumbai University in 2007.

o Diploma in Computer Application

o MS-Office – Word, Excel, PowerPoint,

Internet.

o MSCIT from St. Angelo’s Computer

Institute.

o Basic Photoshop

o Good Communication & Interpersonal

Skills

o Positive Approach & Quick Learner.

o Temperament to perform in all

situations

o Hardworking & Honest

Travelling, Photography & Listening Music.

References : Will be provided on request

Special Interest

TECHNICAL QUALIFICATION STRENGTHS

Academic Qualification