MARK K. BEUTLER

**** ********* ***** ******** ****, Oklahoma 73112

Cell: 405-***-**** Email: adkgop@r.postjobfree.com

SUMMARY

Communications Management Professional with 30 years of progressive experience in public relations, journalism, television, radio and print. On location news reporter with over 20 years of experience covering diverse topics from the Oklahoma City bombing to local elections. Expertise in crisis management, marketing, branding, legislative policies, fundraising and event planning. Highly skilled in working in fast-paced environments and meeting crucial deadlines. Excellent written and interpersonal communication skills with the proven ability to write and produce over 100 scripts for instructional film and documentaries.

PROFESSIONAL EXPERIENCE

Director of Communications 2017-Present

AMERICAN CANCER SOCIETY

Develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Build relationships and work collaboratively with media partners to further advance the Society’s mission and goals.

Serve as the Society’s media spokesman for Oklahoma and North Texas regions.

Identify publicity and public relations needs and develop strategic communication plans to execute media coverage.

Maintain and adhere to the Society’s integrity and strict professional codes of conduct.

Demonstrate flexibility in real time to match shifting demands.

Monitor and track all media and social media stories directly related to cancer control.

Routinely share information and updates with staff and leadership.

Communications Manager 2011-2017

OKLAHOMA DEPARTMENT OF HUMAN SERVICES Oklahoma City, Oklahoma

Researched, wrote and distributed media releases.

Agency’s media spokesman for on-camera and print media.

Skilled in crisis management.

Anchored monthly video newscast highlighting departmental news.

Interviewed, wrote, produced and acted as talent for broadcast commercials, public service announcements and a series of video news packages for the agency’s Annual Report.

Managed formulating and writing of agency’s strategic plan.

Emcee for agency awards ceremonies.

Assisted in meeting crucial deadlines.

Assumed the role of Editor for a series of internal and external projects.

Worked with legislative leaders to help them understand the role of the agency.

Served as public relations liaison for clients.

Managed websites and coordinated social media.

Prepared Annual Report for legislative and Governor’s Office review.

Director of Communications 2008-2010

OKLAHOMA PUBLIC EMPLOYEES ASSOCIATION Oklahoma City, Oklahoma

Company spokesman that helped recruit and retain new members to the association that consisted of 12,000 members representing Oklahoma state employees.

Researched, wrote and distributed media releases.

Worked as liaison between staff and board members.

Arranged media visits with editorial boards in print and broadcast media.

Worked directly with state legislators to further the goals and mission of the association.

Wrote point-of-view editorials that appeared in statewide newspapers educating public on the goals of the association.

Director of Communications and Public Relations 2007-2008

OKLAHOMA CITY PUBLIC SCHOOLS Oklahoma City, Oklahoma

Acted as media spokesman for the state’s second-largest school district consisting of 82 schools throughout the Oklahoma City metro area.

Member of the Superintendent’s Cabinet.

Oversaw staff of 9 individuals in the Communications office.

Worked with superintendent, school board and school board president to set up high-profile school board meetings with parents and members of the community.

Turned around the public perception of the John Marshall High School which was portrayed negatively in the media weekly. Met with editors and news directors to change the focus from damaging to the positivity happening and what students were accomplishing. Today, the school is of one of Oklahoma City’s star schools in Oklahoma.

Oversaw departmental budget of $250,000.

Director of Communications 2005-2007

OKLAHOMA STATE MEDICAL ASSOCIATION Oklahoma City, Oklahoma

Acted as editorial supervisor for monthly medical journal; oversaw publications staff.

Worked with board members to further the association’s mission which consisted of 8,000 physicians.

Designed, edited and produced material designed to attract new physician members.

Planned, directed and implemented strategic media and marketing campaigns.

Created monthly online e-newsletter.

Made negotiations for media buys on local broadcast and cable TV channels.

Worked with the Governor and First Lady of Oklahoma to host an annual event “SeptemberFest.” Utilizing vast media contacts to publicize the event resulted in 40 percent increase in attendance. Implemented a health fair within the festival that provided free blood pressure, cholesterol and hearing screenings to low-income Oklahoma families.

Public Affairs Manager / Video Production Specialist 1998-2005

OKLAHOMA DEPARTMENT OF TRANSPORTATION Oklahoma City, Oklahoma

Produced and anchored a monthly video news magazine for agency employees.

Worked as part of public affairs team to monitor media coverage, track and monitor legislation affecting the agency and its programs, and coordinate press conferences and monthly meetings of the Oklahoma Transportation Commission.

ADDITIONAL EXPERIENCE

Promotions Writer 1997-1998

KOCO-TV Oklahoma City, Oklahoma

Local ABC television affiliate.

Announcer-Anchor / Promotions Director / Air Personality 1990-1997 & 2003-2009

KXXY-FM Oklahoma City, Oklahoma

Wrote and produced award-winning radio commercials, and designed newspaper ads, billboards, and brochures for a top-rated broadcast radio station, consecutively ranked number one both locally and nationally.

On-air personality with mid-day, afternoon drive and evening shows.

News Reporter-Anchor / Promotions Director 1987-1990

WKY-AM Oklahoma City, Oklahoma

Anchor for the oldest broadcast radio station, on air since 1923.

ADDITIONAL PART-TIME EXPERIENCE

Contributing Writer, 2012-2020

405 MAGAZINE, Oklahoma City, Oklahoma

Freelance Writer, 2003-Present

OKLAHOMA GAZETTE, Oklahoma City, Oklahoma

Adjunct Professor – Oral Communications / Journalism, 1998 - 2000

OKLAHOMA CITY UNIVERSITY, Oklahoma City, Oklahoma

EDUCATION

Master’s in Education – Journalism / Oral Communications

UNIVERSITY OF CENTRAL OKLAHOMA, Edmond, Oklahoma

Bachelor of Arts – Double Major: Print Journalism, Broadcast Journalism

UNIVERSITY OF CENTRAL OKLAHOMA, Edmond, Oklahoma

CONTINUED EDUCATION

Intensive Writing Workshop

STUDENT OF FRANK N. MAGID ASSOCIATES, Cedar Rapids, Iowa

TECHNICAL SKILLS

Microsoft Office: Word / Excel / PowerPoint / Outlook

PROFESSIONAL AWARDS

Society of Professional Journalists “Best Feature Story” award: “Jane Jayroe: An American Life”

Journal Record’s “Best Dressed in Oklahoma City”

National Transportation Public Affairs “Best On-Camera Performance”

Clear Channel Radio’s “Best On-Air Performance”

COMMUNITY INVOLVEMENT

OK AIDS Care Fund Board Member/Red Tie Night, Chairman, 2010 and 2011; Public Relations Chair, 2003-Present

Oklahoma’s single-largest evening fundraiser, generating more than $1,000,000 dollars annually.

State Chamber of Commerce, "Prosperity Project."

Informational website and video designed to educate the voting public.

City Rep Theatre, Board of Directors, 2007-2019

Innovative theatre group serving Oklahoma's diverse artistic, educational, and civic needs by providing dynamic professional theatre.

Wilemans/Belle isle Neighborhood Association, Block Captain

Local group of homeowners working to provide information, safety and beautification of Central Oklahoma City neighborhood.

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